On the occasion of completing five years on 8th April, Xiaomi had decided to give the public something worthwhile. Hence, the Chinese firm staged a 12-hour ‘fan festival’ across seven Asian countries. This event saw a total sale of 2.12 million smartphones, more than 38,000 Mi TVs and over 770,000 smart appliances, amounting to a revenue of RMB 2.08 billion ($335 million).
In the words of Xiaomi, the company has truly established itself as an Internet company, with e-commerce proving to be the best way to reach its customers. In 2014 alone, Xiaomi sold over 61 million handsets worldwide and are aiming to complete a 100 million by the end of this year. This feat has landed them as the third largest mobile manufacturer in the world. The company has been on a tear lately, quadrupling its valuation while other established handset makers, including smartphone giant Samsung, have stumbled.
Xiaomi will soon be launching its Mi.com online store in US and Europe, although this store will only be selling accessories like the Mi band and the ridiculously cheap power banks.
Xiaomi has been grabbing headlines in the Indian market too with the release of the Red Mi, Mi Pad and many other products. You can read more about it here.
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