In 12 Hours, Xiaomi Sold Over 2 Million Smartphones Across Seven Asian Countries
On the occasion of completing five years on 8th April, Xiaomi had decided to give the public something worthwhile. Hence, the Chinese firm staged a 12-hour ‘fan festival’ across seven Asian countries. This event saw a total sale of 2.12 million smartphones, more than 38,000 Mi TVs and over 770,000 smart appliances, amounting to a revenue of RMB 2.08 billion ($335 million).
In the words of Xiaomi, the company has truly established itself as an Internet company, with e-commerce proving to be the best way to reach its customers. In 2014 alone, Xiaomi sold over 61 million handsets worldwide and are aiming to complete a 100 million by the end of this year. This feat has landed them as the third largest mobile manufacturer in the world. The company has been on a tear lately, quadrupling its valuation while other established handset makers, including smartphone giant Samsung, have stumbled.