Maruti Suzuki announces month-long exchange program
With the car market continuing on a downhill drive, India’s largest carmaker, Maruti Suzuki India has announced an exchange programme for its existing customers which will be valid for the whole of June 2013.
The company is targeting to reach out to over 5 lakh customers across the country with special discounts and offers through the network of its pre-owned car business called ‘True Value’. A mega carnival will be held across 112 cities on June 15th and 16th as a part of the initiative. The carnival will go beyond the metro cities covering tier 1 and tier 2 locations like Ranchi, Patna, Indore, Bhubneshwar, Raipur, Karnal, Hubli, Sagar, Mandi, Vapi, Vardha, Jamnagar etc. to name a few.
The month long Mega Carnival is an initiative for driving exchange and facilitating the new car sales. It will be led by our True Value chain which will act as catalyst to spur growth in of this segment. Maruti Suzuki is the market leader in this format of business. This initiative will provide a boost to an overall sluggish market and also create a positive sentiment for the entire automobile industry.
– Mayank Pareek, chief operating officer, Maruti Suzuki India
On offer will be a number of spot booking benefits, including attractive EMI schemes with bank partners, exchange bonus and loyalty bonus for the full range of Maruti Suzuki cars, during the month-long exchange campaign at all dealerships across India.
Car sales in India fell for a record seventh consecutive month in May with a decline of 12.26 per cent at 1,43,216 units, prompting industry body SIAM to caution that the prolonged slump in the market could result in job losses in the automobile sector. Maruti Suzuki India registered 8.25 per cent decline in domestic sales at 66,342 units in May.
[Times of India]