Microsoft is steadily pushing itself in the affordable section of the Indian smartphone market. After announcing the Lumia 540 in April, the company launched the smartphone in India today with a price tag of Rs. 10,199.
Throwing some light on the specifications of the device – the Lumia 540 Dual SIM sports a 5-inch display with a resolution of 1280×720 pixels and a pixel density of 294ppi. It is powered by a 1.2GHz quad-core Qualcomm Snapdragon 200 processor, coupled with 1 GB RAM. It has 8 GB of internal storage and can be expanded up to a heavy 128 GB. The camera optics include an 8MP rear camera with a LED flash and a 5MP front camera. Its pre-bookings begin today and will be available in black, white and cyan colors.
The Microsoft Lumia 540 joins a long list of budget smartphones already playing the Indian field. The new entrant may not have what it takes to survive. A couple of days back, Micromax’s subsidiary Yu announced its affordable “flagship,” the Yuphoria. It offers similar specs, but is priced at a mere Rs. 6,999. Clearly, the Lumia 540 will face stiff competition.
Here’s a quick look at the phone’s specs:
| Specification | Microsoft Lumia 540 |
| Display | 5-inch |
| Resolution | 1280×720 resolution, 294 ppi IPS display |
| Processor | 1.2GHz quad-core Qualcomm Snapdragon 200 processor |
| RAM | 1GB |
| Internal Memory | 8GB |
| Expandable Up to | 128GB |
| Primary Camera | 8MP with autofocus and LED flash |
| Front Camera | 5MP |
| Battery | 2,200mAh |
| Operating System | Windows Phone 8.1 with Lumia Denim |
| Price | Rs. 10,199 |
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