Coolpad’s Dazen 1 Adds Heat to the Flash Sale Fever

It all started last year in July when Xiaomi entered the Indian market with a bang. Our country was happily surprised when the Chinese tech company decided to launch the Mi 3, priced at a mere Rs. 13,999. It was the first time, potential Indian buyers were asked to pre-register and patiently wait at a particular time and e-commerce website, to try and buy a smartphone. Flash sales by Xiaomi caused such an uproar that even Flipkart was unable to cope with the traffic. Xiaomi brought the smartphone in small stocks, which only helped increase the enthusiasm of the Indian market to get their hands on the device.

This wildly successful (and frustrating) practice has since been adopted by Asus, Yu, Honor, Micromax and many more companies. The latest one to join in the flash sale madness is Coolpad.

Chinese manufacturer Coolpad had announced that it will be bringing in the Dazen 1, a week back, and it went on sale today at 12pm on Snapdeal. The company claimed that the smartphone had already received over 1 lakh registrations since the window opened.

Keeping up with the trend, this smartphone also comes with high specs at a low price. As a direct competition to Xiaomi Redmi 2, Yu Yuphoria and Moto E Gen 2, the Dazen 1 has been priced at a mere Rs. 6,999.

Specs-wise, the smartphone stocks a 1.2GHz quad-core Qualcomm Snapdragon processor coupled with 2GB of RAM along with 8GB of built –in storage, which is expandable upto 32GB via a microSD card. The LTE capable phone comes with a 8MP rear camera, and a 5MP front camera. The Dazen 1 is powered by a 2,500mAh battery.

While there were 1 lakh people eagerly waiting to add a device in their digital cart, the company put out only 10,000 pieces on sale. We wish these companies soon realise that week after week, impressing an audience with the news that their “stock was sold out in seconds” will get old. While it may create a temporary hype, potential buyers would rather go for a device which wasn’t using an old marketing gimmick to persuade them.