Meizu, one of China’s top 10 smartphone brands, is said to be soon launching a new product in India on the 26th of August 2015.
Reports suggest that this new product could be the MX5 smartphone which was announced in China back in June this year. The expected pricing of this product is quoted as being in the sub-20,000 range.
The MX5 is priced at 260 euros (approx. Rs.18,826) with features such as – a 5.5 inch screen with an AMOLED captive touchscreen and a 20.7 MP camera and a 5MP front camera.
The MX5 is reportedly being closely followed by other Chinese vendors, especially OnePlus. As Kiranjeet Kaur, Research Manager with IDC’s Asia/Pacific MobilePhone team said:
“Key to the success of the Chinese vendors has been popular flash sales through online players such as Flipkart, Snapdeal and Amazon. At the same time, they also focused on bringing more 4G phones at affordable $100-150 price points which is left unattended by Indian and global vendors”.
It is yet to be seen whether India will be the new battlefield for Chinese vendors.
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