This is the day we had hoped would never come – after cluttering our newsfeed on Facebook with “suggested posts”, it’s now Instagram’s turn to push sponsored pictures.
The first ad which appeared is by Instagram itself, announcing that within the next few weeks we’re going to see multiple unwanted posts on our homepage. These ads will come with a sponsored label and you can tap it and hide the ad if it doesn’t interest you. According to the company, even if you opt out of seeing a certain type of ads, you will still see ads based on your activity on Instagram
To show the sponsored posts that would be relevant to a particular person, Instagram will use the information about they do on Instagram as well as Facebook (its parent company) as well as information from third-party sites and apps used.
Ask anyone who is a regular Instagram user, what they like most about the app, they will tell you it’s the clutter-free interface. Instagram is not too worried about losing its followers, though. This may be good news for retailers and Instagram as they will see their fortunes rising. However, we don’t know if this is a positive or negative development for its users.
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