Apple is all set to create another record with the launch of the iPhone 6s that began on Friday. The sale of the latest device is estimated to fall between 11 to 13 million this weekend. Foursquare and Swarm are working together to find out the foot traffic at Apple retail stores across the world based on the information from their apps.
“Based off of early indicators, we predict that launch day traffic will be about 360 percent higher than preceding weeks. This likely means that iPhone sales will surpass previous records, in the 11 to 13 million range.” A report cited.
Sometimes it takes only one new feature to get Apple loyalists around the world excited about a launch. And the Force Touch feature in the latest iPhone devices is the clear winner. This feature, among others, is set to take the sales of the iPhone to an unprecedented new high. Other features also include iOS 9, hugely improved camera (both front and back), faster processors and better connectivity.
Other than a robot in Sydney, the general crowd lining up are pretty much all human. Meanwhile, Apple stores around the world are readying their shops for the potential crowd lining up outside. Here’s a video of store employees setting up iPhone displays in Japan on Thursday night.
If Apple does manage to sell between 11 to 13 million units this weekend, they would top last year’s iPhone 6 that managed 10 million units in its opening weekend. Furthermore, a 13 million sales weekend would represent a 30% increase in sales.
The pre-orders for the iPhone 6s has already seen a major increase since the last year, with the Rose Gold colour being the most popular choice, accounting for 30 to 40 percent of total units pre-ordered.
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