LeEco, previously called LeTV, unveiled its devices last month to much self-created hype, and held its first flash sale for the Le 1s “superphone” in India today. All the song and dance around the device clearly worked in the company’s favour as it ended up setting multiple records in the smartphone industry with their first flash sale.
According to reports, LeEco sold 70,000 units in just the first two seconds of the flash sale. It was pretty much a blink and miss it moment for consumers, many of whom were left without available Le 1s units for purchase. The sale took place on 2nd February at 12 PM on Flipkart.
The company set three records with these numbers of sold units -largest number of phones sold in a single flash sale, shortest duration for the sale of so many devices, and the largest number of pre-sale registrations, which by the way was about 600,000.
“I am amazed by the numbers. This sales figure is a new milestone and sets a benchmark for all other brands in the industry”, says Ankit Nagori, Chief Business Officer of Flipkart.
The device is marked at Rs 10,999 and was available in one variant, with pretty impressive specs for the price. The Le 1s comes equipped with a MediaTek X10 Turbo running at 2.2 GHz. It houses a VR6200 GPU, 3GB RAM with 32GB storage.
The ‘SuperPhone’ also supports Dual Sim 4G connectivity, backed by a 3000 mAh battery. It’s a slim device of 7.5 mm, and boasts of a 5.5-Inch Full HD display, with a clarity of 403 ppi. Find all other details of the Le 1s here.
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