We all knew that there a lot was riding on HTC to deliver with its upcoming flagship, the HTC 10. It seems that HTC has its hands full a lot more now that Google has returned to it to manufacture the next set of Nexus devices until 2019, at least. According to rumours, HTC has signed a 3-year contract to build Google’s Nexus phones for 3 years. Given that HTC was responsible for the first Nexus device way back in 2010, it’s not an entirely strange decision for Google to come a full circle.
Last year, LG and Huawei were in charge of building the Nexus phones. The LG 5X and Huawei 6P Nexus phones were received with mixed reactions. The devices came with impressive specifications for 2015 but the designing was less inspiring than most other smartphones out there. This could be why HTC is now donning the thinking cap. But is this the right time for HTC?
We’ve seen that HTC has recently been receiving very underwhelming responses towards its latest devices. The One M9 and One A9 were both criticised for its lack of creativity in terms of design. Meanwhile, the upcoming HTC 10 flagship also seems to be influenced by the One A9 while fans were really hoping for a great new design by the company, more in line with the One M7.
However, Google seems to feel that HTC has what it takes to make great looking devices. The Nexus 5X made by LG came with a very flimsy looking plastic body and didn’t give too much aesthetically. The one made by Huawei, on the other, came with a premium feel to it with a metal unibody though the long, black rear camera bar on top gave it a slight unattractive quality.
It has been rumoured that Google plans on launching, at least, two Nexus devices this year. While we’re still not sure whether HTC will be in charge for both (Huawei could still be in the game), the company will still be responsible for at least 4-6 Nexus models until 2019.
If we go by rumours and HTC’s design philosophy in the past (which is in a dubious state as of now), we can expect that the upcoming Nexus device will feature 3D Touch functionality, a metal construction, solid build with minimalistic design, and powerful specs. HTC has usually tried to keep things simple when it comes to looks and you can perhaps expect slimmer bezels as compared to the Nexus 5X and 6P. And how about throwing in some BoomSound speakers as well?
HTC has a lot on its plate this year. After launching the HTC 10, the company will shift its focus on the Nexus. Add to this, it also looks like HTC is going to focus on virtual reality a lot more, given that its Vive VR headset is among the best in the nascent VR game. The company is looking at ways to incorporate VR in its flagship which we may get a taste of in the upcoming Nexus device, and you can bet Google is very interested in that as well. After all, Google has the Carboard for it and has been reportedly working on a new virtual reality headset much like the Gear VR.
Google will also likely release an Android VR software along with the VR headset that will look to enhance the VR experience by making the software native to the Android operating system. This will not only help Google’s own VR product but HTC’s as well. From where we see it, the timing for the two company’s could not have been better. We wait and see what HTC and Google have in store for us this.
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