In China, SK Telecom has begun pilot testing of a new shopping cart system dubbed the Smart Cart. These carts basically have an integrated tablet which is running a proprietary software that communicates with a shoppers smart phone through an application developed for this purpose.
Once users have downloaded the Smart Cart application to their phones, they can search for product information, discounts, coupons and they can even make a shopping list. When in the supermarket, the users phone is synced to the aforementioned tablet, which has a positioning sensor which can determine a shoppers location to 1m within the store. This allows users to get information about that section of the store and also allows store owners to provide targeted advertisements.
Upon checkout, the tablet shows a list of purchased items as well as any membership points and coupons earned. SK Telecom elaborates:
We expect that ‘Smart Cart’ will become a more personalized smart shopping service when combined with customer information– like shopping history and usage pattern– managed by existing retailers. Customers will shop conveniently through product recommendations based on analysis of user’s shopping history and location information; manufacturers will be able to carry out targeted marketing for customers located in the store; and retailers will secure a new marketing channel that enables integrated and seamless communication with customers.
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