Back in 2014, Facebook bought one of the most famous instant messaging apps in the world, WhatsApp. Over the course of three years, there have been many Facebook features which have trickled down to WhatsApp as well, WhatsApp Status being one of them. Being the parent company, Facebook started using the user data from WhatsApp to develop targeted advertising, security measures, and to gather business intelligence.
To tackle the free-sharing of personal user data among the two firms, France’s ultra-strict privacy watchdog CNIL has ordered WhatsApp to stop sharing user data with parent company Facebook. WhatsApp has a month to comply with the order, according to a public notice posted to the French website. CNIL ruled that while WhatsApp’s intention of improving security measures was valid, the sharing of data for business intelligence purpose was not acceptable.
CNIL believes that since WhatsApp never told its users that it was collecting data for business intelligence and there’s no way to opt out without uninstalling the app, it violates the fundamental freedom of users.
This is a yet another step from European regulators to crack down on the freewheeling data sharing between the two social networking entities. Germany ordered Facebook to stop collecting data from WhatsApp users in September 2016, and in the UK, Facebook agreed to stop collecting WhatsApp user data in November 2016.
Do you find it uncomfortable that Facebook can use your data to create specific advertisements for you while it claims that the data-sharing is for security purposes only? Let us know in the comments below!
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