Lenovo Group today announced that the company internally will have an organizational structure adjustment. The company will be divided into two major business groups: the Lenovo business group (LBG) and Think Business Group (TBG) after the adjustment. The adjustment will take effect on April 1.
Lenovo Business Group, responsible for mid-range desktops, laptops, tablets, smartphones and TVs aimed at average consumers, will be headed by Liu Jun, senior vice-president (mobile internet digital home).
Despite some attempts to change course, the Lenovo brand is still only playing well in the mainstream and low-end markets; whereas the Think brand is his company’s best asset in the high-end market, and the only brand that can compete with Apple in the high-end market, Yang said in the email.
Think Business Group will be headed by Peter Hortensius, senior vice-president (product group). Yuanqing says this group will compete with the likes of Apple for the top-spot in the high-end market.
According to a recent report from Digitimes, Lenovo intends to move notebook production in-house within five years. This plan may help the company get there.
[Engadget]
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