Lenovo To Split Into Lenovo Business Group, Think Business Group To Help Compete With Apple
Lenovo Group today announced that the company internally will have an organizational structure adjustment. The company will be divided into two major business groups: the Lenovo business group (LBG) and Think Business Group (TBG) after the adjustment. The adjustment will take effect on April 1.
Lenovo Business Group, responsible for mid-range desktops, laptops, tablets, smartphones and TVs aimed at average consumers, will be headed by Liu Jun, senior vice-president (mobile internet digital home).
Despite some attempts to change course, the Lenovo brand is still only playing well in the mainstream and low-end markets; whereas the Think brand is his company’s best asset in the high-end market, and the only brand that can compete with Apple in the high-end market, Yang said in the email.
Think Business Group will be headed by Peter Hortensius, senior vice-president (product group). Yuanqing says this group will compete with the likes of Apple for the top-spot in the high-end market.
According to a recent report from Digitimes, Lenovo intends to move notebook production in-house within five years. This plan may help the company get there.