Although many websites were reporting that the Micromax Canvas 4 A210 will launch for upwards of 24 thousand Rupees, it’s been officially launched today at a price of Rs 17,999.
Micromax Canvas 4’s key feature is a blow to unlock software. That and a 5 MP camera in the front ensure that the users have nothing to complain about lack of basic features. The main camera is a 13 MP autofocus camera and the back panel is glazed just like on Samsung Galaxy phones.
The Micromax Canvas 4 A210 has a HD 720p display on a 5-inch screen. The phone sports the MediaTek MT6589 SoC. There will be 1 GB RAM, 16 GB internal storage and a 2000 mAh battery. It will run on Android 4.2 Jelly Bean. The phone is 144 mm high (5.67 inches ) and 76 mm wide (2.87 inches).
Micromax presently moves out over 300,000 units of their canvas series on a monthly basis and a device like this priced around the 15,000 Rupee price mark could easily increase that by 50%.
Micromax had managed to create a lot of buzz around the Micromax Canvas 4 launch with aggressive marketing on social media and Television. It also started pre-booking of the Micromax Canvas 4 at a price of Rs. 5,000.
Micromax has launched the Canvas 4 A210 in White and Black colors, with a graphic texture back panel. There will also be a flip cover included inside the box. You can expect iGyaan style videos to follow suit.
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