Bike-manufacturer Triumph’s entry into the Indian two-wheeler market has been making the rounds for a long time now. According to rumours, Triumph motorbikes may be available in the market as soon as the 2013 festive season. However, we are slightly skeptical of these rumours, given the history of ups and downs of Triumph’s attempts at foraying into the Indian scene.
The 2012 Auto Expo witnessed the famous British marque’s announcement of aggressive pricing for a model range of seven big-bikes. However, not much has happened since then with the only worthwhile news being that of an upcoming factory located on the outskirts of Bengaluru. A major reason for this delay is Triumph’s intelligent business strategy, which involves bringing bikes through the CKD (Completely Knocked Down) route instead of the much more expensive CBU (Completely Built Unit) route. According to other rumours, the iconic English company is already in process of setting up a compact, efficient motorcycle assembly unit in Manesar, on the outskirts of New Delhi, which will help bring in Triumph motorbikes without further delay.
The CKD units can be expected to be competitively priced, close to their announced target prices from the 2012 Auto Expo. Triumph will be directly competing with other high-end motorcycle marques such as Harley-Davidson which has been present in India for much longer, and the upcoming Indian and Victory brands.
Leave a Reply to Amit Singh Cancel reply