The Best Global Brands report is coming up since 2000, the previous brand which was at the top most position was Coca-Cola which now fell to number 3. For the first time in its 13-year history, Best Global Brands have a new leader of its annual study of the most valuable brand names, which is Apple.
Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance as well. Apple came over Coca-Cola, which had led the study since it began in 2000, with a brand value Interbrand assessed at $98.3 billion. However, Google came in at second place with a brand value of $93.3 billion, ahead of the soft drink maker’s $79.2 billion value.
Other positions of different brands can be seen below:
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