Gotta Keep Innovating! We Love How Coke Thinks

You may not know this, but Coca-Cola is damn serious about recycling more packaging than they use.

The ‘2nd lives’ campaign with tag line, “What if empty Coke bottles were never thrown away?”, shows that instead of getting rid of plastic bottles, we can use them in different fun ways. The video was a refreshing change to see them make an effort to encourage upcycling plastic in Vietnam. They’ve developed interesting cap attachments  that convert discarded bottles into bubble-makers, soap dispensers, paint brushes, water guns, pencil sharpeners, etc.

The campaign created with the help of Ogilvy & Mather China,  promised that Coke will give away 40,000 of these modified caps, which come in 16 different varieties, in Vietnam. The last line hinting that they’d start rolling them out in the rest of Asia as well.

The only question we have is, “when are they going to start giving these away in India?”