Micromax has overtaken Samsung to become the largest mobile phone supplier in India in Q2 2014, according to independent market research and consulting firm, CounterPoint Research.
As per the report, Micromax’s handset shipments share was 16.6% in the quarter while Samsung’s share was 14.4%. This is the first time that Samsung has been usurped from the pole position. Nokia was at the third position with a 10.9% shipments share, followed by domestic brands Karbonn and Lava which had a 9.5% and 5.6% share, respectively.
| Rank | India Handset Shipment Share(%) | Q2 2014(%age) |
| 1 | Micromax | 16.6% |
| 2 | Samsung | 14.4% |
| 3 | Nokia | 10.9% |
| 4 | Karbonn | 9.5% |
| 5 | Lava | 5.6% |
| 6 | Others | 43% |
| Total | 100% |
Micromax also became the leading feature phone supplier overtaking Nokia for the first time. Micromax became the 10th largest handset brand globally in terms of mobile phone shipment volumes in the quarter and has 2.3% market share. This is the first time Micromax enters into the top 10 rankings.
After a highly disappointing launch of the Samsung S5, things continue to get from bad to worse for Samsung as Micromax overtook Samsung to become leading mobile phone supplier brand in India in Q2 2014 . It will be interesting to observe how Samsung will retaliate and what stratergy they will employ to regain the Number 1 position they have held so proudly in the past.
At the same time Micromax through its rigorous publicity and successful launch of the Canvas Series have taken this throne from Samsung. KUDOS to Micromax!
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