After a slew of celebrities, looks like its now time for the smartphone brigade to join in. There is no denying the fact that ALS Ice Bucket Challenge has taken over our social media feeds. If there is anyone still wondering why everyone is dousing themselves in iced bucket water, it’s to spread awareness about the Amyotrophic Lateral Sclerosis (ALS) disease.
The challenge is simple. If you’re nominated, you need to drench yourself in ice cold water and nominate three others to do the same within 24 hours. If you decide against taking it up, you have the option of donating $100 to the ALS Association. Since it started on 29th July, the organisation has already raised a whopping $53 million. A viral social media trend with a cause; we definitely need more of those.
The Samsung Galaxy S5 took the challenge. In the video, after completing the task, Samsung’s voice assistant nominated iPhone 5S, HTC One(M8) and Nokia Lumia 930 and gave them 24 hours to finish the challenge. A clear jab at their inability to withstand water.
By taking on the Ice Bucket Challenge, Samsung managed to do two things – spread awareness and raise funds for the Motor Neurone Disease Association and more obviously, it showed off its water-proof abilities.
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