Micromax Takes On HTC with Canvas Selfie, a Smartphone Featuring 13 MP Front and Rear Cameras

Homegrown smartphone maker Micromax yesterday announced a new device that will be quite a deal for selfie lovers. The company has unveiled Canvas Selfie with a 13 MP camera on the front as well as back. The phone is a pleasant surprise for those who love to click pictures at every occasion. The phone launch saw many famed personalities like CEO Vineet Taneja and IPTL stars Sania Mirza, Ana Ivanovic, Kristina Mladenovic and Daniela Hantuchova.

With the launch of Canvas Selfie, Micromax has taken on HTC Desire Eye, the first camera to offer 13 MP camera on both sides. The amazing camera is clearly its USP, but along with that Micromax Canvas Selfie houses in-built beauty tools like eye enhancement, skin smoothening, teeth whitening, remove oil, make-up, fade dark circles etc.

The phone sports a 4.7-inch HD IPS display and boasts 1.7 GHz Tru-octacore processor. It runs on Android KitKat 4.4. The device comes with a 2,300 mAh battery which can last for a day on a single charge. Canvas Selfie is a dual-SIM mobile with common slots for nano SIM and memory card, which is usually not found in many phones. It has 2 GB of RAM and 16 GB ROM (both internal). The memory is expandable up to 32 GB. The smartphone comes with Corning Glass 3, which means that the scratch-resistant quality of the phone is unmatched.

The phone will be available for purchase online in the second week of January 2015. The company has been quite tight-lipped about the pricing of the same.