January is the month when CES, one of the biggest consumer electronics trade show comes to town. CES 2015 is just a few weeks away, but the buzz around it is already heating up in this excruciating winter. Sony has put its foot forward and posted a new video which might be a teaser for the upcoming Sony Xperia Z4.
Sony hasn’t had a good time with the market in the past couple of years, and they have seen their profits shrink year by year. The company is in a major re-invention period, and it is currently focusing on bringing itself back to profitability even if that means losing 25-30% of their market share in the smartphone business.
The video posted by the company is titled ” Welcome to the New World”. It shows a girl licking a lollipop that seems to signify that the device will run on Android Lollipop. There have also been rumours that the new flagship device from Sony will feature a Snapdragon 810 processor which would make it one of the first devices to feature this latest chipset. The company had previously launched the Xperia Z3 at IFA Berlin last September and keeping with its six months update schedule; the new flagship is ready for the world. The Xperia Z3 was appreciated for its design and features but was berated for being too pricey.
Have a look at the video right here:
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