iGyaan Network

Tag: beats by dr dre

  • Apple Might Be Working on Updating iTunes as a Music Streaming Service

    Apple Might Be Working on Updating iTunes as a Music Streaming Service

    Ever since Apple acquired beats for a massive sum of $3.2 billion, there have been various speculations about what the company intends to do with the company. It is now being reported that the Cupertino-based tech giant might join the forces of iTunes and Beats Music app to create an all new streaming service.

    According to a report by Business Insider, the Apple might be secretly working on a new streaming service. This will let the users play the music online for a fee instead of just downloading them as they did with iTunes.

    The new service will absorb the powers of curation from the Beats music app and will give users the ability to find easily what they’re looking for. It is also looking to partner with musicians to let them curate its music stream. Apple has already hired BBC radio DJ Zane Lowe to lead the curation service.

    Apple needs to come up with a competitive service as music streaming is fast gaining ground with increased access to the internet. Services like Spotify rule the market unchallenged, and a home cooked service from Apple that comes with all its devices might be a formidable contender in the streaming market. We shall wait for the official word on the service from Apple though to reach a final judgement.

  • This Tiny Chip by Justin Timberlake Promises an Amazing Music Experience

    This Tiny Chip by Justin Timberlake Promises an Amazing Music Experience

    It’s good to see entertainment professionals engaging in technological innovation. We saw Dr.Dre managing his multi-billion dollar audio equipment company, then we saw Ashton Kutcher working on some amazing tablets and notebook for Lenovo. Now Justin Timberlake has partnered with a company called AfterMaster to boost the quality of the audio on any device.

    AfterMaster takes any music you are playing and tunes it in real time to give the best possible audio output. The company has partnered with ON Semiconductor, who has put AfterMaster’s technology on a chip. This chip can be embedded in TVs, headphones, laptops and all other gadgets.

    The chip can be embedded in almost any device capable of playing media.
    The chip can be embedded in almost any device capable of playing media.

    It’s not just music that gets a boost in quality, the company claims that any audio, video, audiobooks and other forms of media also benefit from their technology. It makes their audio louder, clearer and closely resemble studio-based sound.

    Justin Timberlake is the co-owner in this enterprise, and he will surely increase the brand value of this product. AfterMaster sounds like an amazing technology that can transform the way we listen to music. Right now the company is looking for electronics manufacturers who’d be willing to induct the AfterMaster chip in their devices. Now this is a kind of technological innovation that gets us excited.

  • Report : Beats Audio To Buy Out Remaining HTC Stake For $265 Million

    Report : Beats Audio To Buy Out Remaining HTC Stake For $265 Million

    Reports are coming in that HTC is indeed about to sell its stake back to Beats. In 2010, HTC owned 50 percent of Beats, before selling half last year for $150 million. The remaining 25 percent has increased in price considerably since then, as the new deal will close at $265 million.

    It seems that Beats has already taken on a new partner in the form of Carlyle Group, which is said to be investing $500 million into Beat’s expansion efforts.

    “We are confident that Beats will continue to drive innovation and growth in the premium audio accessory market, particularly as the proliferation of smart phones and tablets stimulate increased consumption of digital media,” Sandra Horbach, a managing director at Carlyle, said in a statement.

    Now that the partnership is ending, Beats is free to continue down the path of pushing its Beats audio technology into other products including in-car dashes, HP computers and – of course- its premium headphone line. For HTC, it means a pretty hefty cash infusion that can help the company can (hopefully) use to further facilitate growth and recovery after years of struggle. 

    Founded in 2006 by rapper Dr. Dre and Iovine, chairman of music label Interscope, Beats has come to dominate the market for pricey headphones. According to the NPD Group, Beats has grabbed more than 60 percent of the U.S. market for headphones costing more than $100. Its signature headsets retail for between $200 and $400.

  • HTC Sensation XE with Beats Audio Review

    HTC Sensation XE with Beats Audio Review

     

    The HTC Sensation XE has been a low baller in India, especially because it was launched soon after the Sensation, added only minor improvements that made major differences. Here is our review.

    Build Quality

    The Sensation XE, just like is predecessor, is built in a unibody fashion, with a sold structure and aluminum back panel with rubber edges. The front of the device has an outward curved gorilla glass which is shatter and scratch resistant. The HTC Sensation XE is superbly built and will last a lifetime by designers who took everything into perspective from the aesthetics to the functionality and the intelligent placement of the buttons – which by the way are extremely tactile and responsive. 

     

    Specs

    There is no questioning the latest hardware in the Sensation XE, the latest dual core processors a very high resolution screen, functional 8 megapixel camera with full HD video at 1080p not to forget the added Beats by Dre audio.

     

    DESIGN

    The Sensation XE is still the Range Rover that the original sensation was, you can infact say this is a higher end model, especially because it does not add any changes to aesthetics except the obvious beats branding and the red accents.

    PHONE AND MESSAGING

    Just like the original Sensation we got superior audio in and out during calls. The network performance was excellent and sustained throughout our test period. 3G and WCDMA performance excelled in the Sensation XE. The XE also continues the standard that the Sensation set as being the best in phone networks on our list of devices. Over all impressive.

    The touchscreen on the device is same as the original Sensation, allowing 4 point interaction, what that means is that you can have 4 simultaneous inputs. What it also means is that you can use the onboard keyboard as fast  as you can move your thumbs. This allows for really fast messaging and the keyboard has nice and large keys considering that the Sense keyboard is one of the most coveted Android keyboards yet.

     

    Beats Audio + Multimedia

    The Sensation XE not only features a Beats audio processing engine but also has one of the best included earphones/headphones with a smartphone. The iBeats come with a uniquely distinctive carry pouch and also have online microphone and remote for audio control. While you can’t compare the quality of audio to high end standalone headphones, these uniquely stand out far above normally included ones. Offering good, deep bass and excellent vocals. The device also instantly detects the iBeats, once plugged in, and activates the beats audio profile.

    The screen is a brilliant qHD Screen with a native resolution of 540 x 960 px, large enough to put any phone to shame, not considering of course the Galaxy Note and likes.  The screen is also no Amoled or Super-Amoled display so don’t expect it to be as vivid. But watching movies, reading text and playing games is great on this device. The Beats audio improves the overall multimedia experience a lot, making movies, music and just plain old videos sound better.

    The camera is an 8MP snapper the same from the Sensation, it captures stunning pictures and great full HD video. The camera app comes with a lot of features in the standard HTC style, which allows for a lot of tweaks to be made by the photographer at hand. On the front is a lowly VGA camera which offers decent VOIP capabilities and no video calling.

    BATTERY LIFE

    Values 2G 3G WiFi
    Talk Time unto 9.5 Hours 5 hours –
    Standby time 48 Hours 30 hours 7 Days
    Web Browsing 8-9 hours 5 hours 5 Hours
    Video Streaming 4.5 Hours 3 Hours 4 Hours
    Music Streaming 15 hours 10 hours 14 hours

    In certain cases we saw improvement in the battery management on the Sensation XE compared to that of the HTC Sensation.

    Conclusion

    Although not a major improvement over the Sensation, in terms of looks and performance, the little add-on definitely make a big difference. The processor bump to 1.5GHz improves overall device performance and does not affect battery life. The beats audio improves the overall experience of the device and the earphone make an excellent add on. The device is robust, well made and is built to impress, a definite up above the competition.

    [xrr rating=4.5/5 label=”We Rate The Sensation : ” imageset=shiny_yellow_star display_as=fraction_stars]

    Price  Rs. 32,599/-

    Videos

     

    Review Video

     

  • HTC Sensation XE Unboxing

    HTC Sensation XE Unboxing

    The HTC Sensation XE is the first phone in India with the Beats Audio integration with HTC. The device is a standard HTC Sensation on heavy steroids. Watch our video below and stay tuned for the full review and comparison with industry standards.

     

    The device is an easy way for the company to revive the dying sales of their flagship phones from companies like Samsung.

     

     

     

     

     

    The Complete Spec List Includes :

     

    Price

    Rs. 35,500/-

    CPU Processing Speed

    1.5 GHz, dual core

     

    Storage

    Total storage : 4 GB
    Available storage : up to 1 GB
    RAM : 768 MB

     

    Connectors

    • 3.5 mm stereo audio jack
    • micro-USB 2.0 (5-pin) port with mobile high-definition video link (MHL) for USB or HDMI connection

    (Special cable required for HDMI connection.)

     

    Sensors

     

    • Gyro sensor
    • G-Sensor
    • Digital compass
    • Proximity sensor
    • Ambient light sensor

     

    Multimedia

     

    • Gallery, Music, and FM Radio
    • Beats Audio™
    • DLNA for wirelessly streaming media from the phone to your TV or computer
    Audio supported formats:
    • Playback: .aac, .amr, .ogg, .m4a, .mid, .mp3, .wav, .wma (Windows Media Audio 9)
    • Recording: .amr
    Video supported formats:
    • Playback: .3gp, .3g2, .mp4, .wmv (Windows Media Video 9), .avi (MP4 ASP and MP3), .xvid (MP4 ASP and MP3)
    • Recording: .3gp

     

    Power & Battery

     

    Battery type: Rechargeable Lithium-ion battery
    Capacity: 1730 mAh
    Talk time:
    • WCDMA: Up to 445 minutes
    • GSM: Up to 550 minutes
    Standby time3:
    • WCDMA: Up to 540 hours
    • GSM: Up to 310 hours

     

    Network

     

    HSPA/WCDMA:
    • Europe/Asia: 900/AWS/2100 MHz
    Quad-band GSM/GPRS/EDGE:
    • 850/900/1800/1900 MHz

    Platform

    Android™ with HTC Sense™

     

    Camera

    8 megapixel color camera: Auto focus and dual LED flash
    Front camera: VGA fixed focus color camera
    HD video recording: 1080p HD video recording

     

    Internet

     

    3G:
    • Up to 14.4 Mbps download speed
    • Up to 5.76 Mbps upload speed
    GPRS:
    • Up to 80 kbps downloading
    EDGE:
    • Up to 236.8 kbps downloading
    Wi-Fi®:
    • IEEE 802.11 b/g/n

     

    Bluetooth

     

    • Bluetooth® 3.0
    • A2DP for wireless stereo headsets
    • FTP and OPP (object push) for file transfer
    • PBAP for phonebook access from the car kit
    • Other supported profiles: AVRCP, GAP, GOEP, HFP, HID, HSP, MAP, SPP, SDAP

     

    Social Networking

     

    • Facebook® and Twitter™ for HTC Sense
    • Friend Stream
    • Share photos/videos on Facebook®, Flickr®, Twitter™, or YouTube™

     

    Location

     

    • Internal GPS antenna
    • With Locations, explore maps with zero wait, zero dead spots, and zero data roaming fees

     

    Tethering

     

    • USB and Wi-Fi® tethering

     

    Recommended Windows System Requirements

     

    • Windows® 7, Windows Vista®, or Windows® XP
    • HTC Sync
  • HTC Launches the Rezound expects worldwide by end 2011

    HTC Launches the Rezound expects worldwide by end 2011

    HTC has launched the Rezound for the Verizon networks in the US. Formerly known as the HTC Vigor, the device features a 4.3-inch 720p display, a dual-core 1.5GHz processor, with 1GB RAM, 16GB of internal storage / 16GB on microSD card, 1,620mAh battery, WiFi and Bluetooth 3.0.

    The handset will come Ice Cream Sandwich-ready, but currently has  Sense 3.5 skinned on top of  Gingerbread 2.3.4. The device also has a  8 megapixel camera with f/2.2 sensor (capable of 1080p video capture). The box will also contain a pair of custom Beats Headphones like the one you see in the images below.

    The device is expected to hit India by December after certain delays, but the Nov 2nd week launch is still possible. We will update you when we have more.

     

     

    [toggle title_open=”HTC Press Release” title_closed=”HTC Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

    HTC AND VERIZON WIRELESS UNVEIL HTC REZOUND™, FIRST SMARTPHONE IN THE U.S. TO FEATURE BEATS AUDIO™

    HTC Rezound Breaks New Ground with Introduction of Advanced Audio and High-Definition Visual Experience

    New York City – HTC Corporation, a global designer of mobile devices, and Verizon Wireless today announced the HTC Rezound™, the only phone in the United States with Beats Audio™ integration. A result of the recent partnership between HTC and Beats, the HTC Rezound delivers a powerful entertainment experience with unparalleled audio and multimedia capabilities highlighted by a 4.3-inch true HD 720p display. The HTC Rezound, a premium designed smartphone that includes the latest HTC Sense experience and access to Verizon Wireless’ 4G LTE network, will be available exclusively from Verizon Wireless on Nov. 14.

    “HTC is dedicated to delivering the latest in sight and sound innovation and we’re excited to be introducing the first U.S. smartphone featuring Beats Audio technology,” said Peter Chou, CEO, HTC Corporation. “Paired with Verizon Wireless’ blazing-fast 4G LTE network and a robust multimedia experience, the HTC Rezound enables customers to enjoy their favorite music and entertainment on-the-go like never before.”

    The HTC Rezound enables customers to hear music the way the artist intended with unique audio tuning by Beats that delivers thundering bass, soaring midrange and crisp highs. Unique to HTC, the HTC Rezound also includes new lightweight Beats headphones, created exclusively to integrate with the Beats’ audio profile on the device. Hands-free calling is easy with the built-in microphone and the on-cable remote to pause, advance or rewind and answer a call mid-track.

    “HTC fully recognizes the destruction to audio caused by the digital revolution. They embrace our vision to repair this ecosystem and bring the feeling from the recording studio to the smartphone,” said Jimmy Iovine, chairman of Beats By Dr. Dre. “This is only the beginning of our plan to fix how music is delivered.”

    Lightning-fast mobile entertainment

    The HTC Rezound is the first HTC smartphone to feature a true HD 720p display and is perfect for enjoying high-quality entertainment on the 4.3-inch super LCD screen. HTC Watch puts an entire library of the latest premium movies and TV shows right at your fingertips. Using a wireless connection, HTC Watch uses progressive download technology on the HTC Rezound which makes it possible to watch videos without waiting for them to finish downloading. Customers can rent or purchase videos through HTC Watch and enjoy content on up to five different HTC devices. The HTC Rezound features Mobile High Definition Link (MHL) connectivity, so customers can watch content from the device on an HDTV, including 5.1 surround sound and SRS WOW™ HD surround to take advantage of a home theater setup. Equipped with a 1.5 GHz dual-core processor, the HTC Rezound offers a speedy mobile experience even for the most demanding media enthusiast.

    “HTC Rezound combines sleek design, innovative entertainment features and the power of Verizon Wireless network to create a multimedia phone that consumers have been waiting for,” said Jeff Dietel, vice president of marketing, for Verizon Wireless. “4G LTE speeds take mobile entertainment to a new level, providing customers with advanced functionality in a phone they can count on for everyday use.”

    Advanced multimedia features

    The HTC Rezound boasts an 8-megapixel camera featuring autofocus, dual LED flash, a f/2.2 and 28mm wide-angle lens with BSI sensor to fit more of the scene into every shot and for better low-light performance. The enhanced camera features available through HTC Sense offer new scenes and effects such as panoramic mode for capturing life on a grand scale or action burst scene for the perfect action shot.

    For self-portraits or video conversations, the HTC Rezound also features a 2-megapixel front-facing camera. With a 1080p camcorder, the HTC Rezound enables customers to record a perfect moment with stunning clarity and incredible stereo sound, perfect for sharing on YouTube or Facebook. Customers can also wirelessly send their media to a compatible TV for looking at videos or pictures with friends and family using Digital Living Network Alliance® (DLNA).

    HTC Sense

    Featuring the latest version of HTC Sense, the HTC Rezound enables people to create a unique and intuitive user experience that matches their personal preference and lifestyle. A customizable active lockscreen experience transforms the lockscreen into a real-time window to the most important information and content, such as social updates, photos, weather or stock updates that are viewed by simply turning on the display. In addition, the new active lockscreen becomes a customizable gateway that lets people quickly jump to the most used features, like making a phone call, sending an email, taking a picture or anything else with the same quick gesture usually used to unlock the phone.

    HTC Sense also delivers a new group messaging experience simplifying group and multimedia messaging so people can stay up-to-date on the latest conversations quickly and easily. People can view recent status updates from popular social networks in one place using FriendStream™, as well as sync their contact list with all email accounts and social networks for smooth integration.

    “HTC and Beats have been important partners to Best Buy over the years and we are thrilled to help them bring the HTC Rezound on the Verizon Wireless network to consumers,” said Scott Anderson, head of merchandising for Best Buy Mobile. “This is going to be a big holiday for smartphones and people will be looking for new and different features. The HTC Rezound, with HTC’s mobile expertise and audio excellence from Beats, will be a great option for our customers.”

    Additional features

    Mobile Hotspot capability: share 4G connection with up to ten Wi-Fi-enabled devices
    Operating System: Android 2.3™ (Gingerbread) with latest HTC Sense – an upgrade to Android 4.0 (Ice Cream Sandwich) will be available in early 2012
    Internal Memory: 16 GB on-board memory, 1 GB DDR2 RAM
    Memory Card: 16 GB MicroSD™ pre-installed
    Wi-Fi: 802.11 a/b/g/n
    Bluetooth®: 3.0 – support for headset, hands-free, stereo, phonebook access and object push for vCard and vCalendar
    GPS: GPS/AGPS
    Battery: 1,620 mAh
    Special Features: HDMI (through MHL), G-sensor, Light sensor, Compass, Proximity sensor, MicroUSB, USIM/CSIM/ISIM, audio jack and Wireless Charging capable
    Chipset: Qualcomm® MSM8660 1.5GHz, Qualcomm® MDM9600
    Dimensions: 129 x 65.5 x 13.65 mm

    Availability

    The HTC Rezound will be available beginning Nov. 14 at Verizon Wireless and at Best Buy and Best Buy Mobile stores for $299.99 with a new two-year customer agreement. Customers who purchase the HTC Rezound will need to subscribe to a Verizon Wireless Nationwide Talk plan beginning at $39.99 for monthly access and a smartphone data package starting at $30 monthly access for 2 GB of data. Customers can visit www.verizonwireless.com/Rezound to sign up for more information.

     

     

    [/toggle]

     

  • iG Exclusive : HTC Sensation XE Launches 7th OCT in Europe (UK) and Asia, India Possibly Included

    iG Exclusive : HTC Sensation XE Launches 7th OCT in Europe (UK) and Asia, India Possibly Included

    The highly awaited sequel of the HTC Sensation, the HTC Sensation XE is all set to launch in the UK on the 7th of October 2011. It seems like the company is eager to push out its revamped device to the users/consumers, just before the next Apple device can launch. 
    Sources close to iGyaan have told us that the company plans a launch of the devices in Europe including UK and Asia including India in the first ten days of October 2011. The revamped handset boasts a bunch of improvements over the original Sensation including a faster processor.
    Price for the UK remains at £410 (£492 inc. VAT) and the device is expected to HIt India at the 32,500/- Rupees price mark with a significant decrease to 28,500/- within 15-20 days of launch. The box of the Sensation XE will come bundled with urBeats in-ear headphones from Monster Cable (part of Beats by Dre)
    The Complete Spec List Includes :

     

    CPU Processing Speed

    1.5 GHz, dual core

     

    Storage

    Total storage : 4 GB
    Available storage : up to 1 GB
    RAM : 768 MB

     

    Connectors

    • 3.5 mm stereo audio jack
    • micro-USB 2.0 (5-pin) port with mobile high-definition video link (MHL) for USB or HDMI connection

    (Special cable required for HDMI connection.)

     

    Sensors

     

    • Gyro sensor
    • G-Sensor
    • Digital compass
    • Proximity sensor
    • Ambient light sensor

     

    Multimedia

     

    • Gallery, Music, and FM Radio
    • Beats Audio™
    • DLNA for wirelessly streaming media from the phone to your TV or computer
    Audio supported formats:
    • Playback: .aac, .amr, .ogg, .m4a, .mid, .mp3, .wav, .wma (Windows Media Audio 9)
    • Recording: .amr
    Video supported formats:
    • Playback: .3gp, .3g2, .mp4, .wmv (Windows Media Video 9), .avi (MP4 ASP and MP3), .xvid (MP4 ASP and MP3)
    • Recording: .3gp

     

    Power & Battery

     

    Battery type: Rechargeable Lithium-ion battery
    Capacity: 1730 mAh
    Talk time:
    • WCDMA: Up to 445 minutes
    • GSM: Up to 550 minutes
    Standby time3:
    • WCDMA: Up to 540 hours
    • GSM: Up to 310 hours

     

    Network

     

    HSPA/WCDMA:
    • Europe/Asia: 900/AWS/2100 MHz
    Quad-band GSM/GPRS/EDGE:
    • 850/900/1800/1900 MHz

    Platform

    Android™ with HTC Sense™

     

    Camera

    8 megapixel color camera: Auto focus and dual LED flash
    Front camera: VGA fixed focus color camera
    HD video recording: 1080p HD video recording

     

    Internet

     

    3G:
    • Up to 14.4 Mbps download speed
    • Up to 5.76 Mbps upload speed
    GPRS:
    • Up to 80 kbps downloading
    EDGE:
    • Up to 236.8 kbps downloading
    Wi-Fi®:
    • IEEE 802.11 b/g/n

     

    Bluetooth

     

    • Bluetooth® 3.0
    • A2DP for wireless stereo headsets
    • FTP and OPP (object push) for file transfer
    • PBAP for phonebook access from the car kit
    • Other supported profiles: AVRCP, GAP, GOEP, HFP, HID, HSP, MAP, SPP, SDAP

     

    Social Networking

     

    • Facebook® and Twitter™ for HTC Sense
    • Friend Stream
    • Share photos/videos on Facebook®, Flickr®, Twitter™, or YouTube™

     

    Location

     

    • Internal GPS antenna
    • With Locations, explore maps with zero wait, zero dead spots, and zero data roaming fees

     

    Tethering

     

    • USB and Wi-Fi® tethering

     

    Recommended Windows System Requirements

     

    • Windows® 7, Windows Vista®, or Windows® XP
    • HTC Sync

     

     
  • HTC Sensation XE is Official with 1.5 GHz and Beats Audio, Comes in September

    HTC Sensation XE is Official with 1.5 GHz and Beats Audio, Comes in September

    HTC has finally intro’d the long rumored HTC Sensation XE, the new smartphone will have a revamped 1.5 GHz processor and beats audio. Now the unit itself essentially is the same with a qHD display (540 X 960) resolution and boasts a larger 1730mAh battery.

    This Special edition unit will come with a set of Beats by DRE Headphones and 8/16GB microSD cards and a remote control that allows audio track management. The Sensation XE is slated to launch in Europe, Asia, Africa and the Middle East sometime this month. So you can expect the device to hit our Review labs sooner than later.

     

    [toggle title_open=”PRESS RELEASE” title_closed=”PRESS RELEASE” hide=”no” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]HTC AND BEATS INTRODUCE NEW HTC SENSATION XE™, THE FIRST PHONE WITH INTEGRATED BEATS AUDIO™

    New 1.5 GHz dual core processor and longer battery life extend the HTC Sensation XE’s sophistication and overall experience.

    TAOYUAN, TAIWAN – September 14, 2011 – HTC Corporation, a global designer of mobile devices, today unveiled the new HTC Sensation XE – the first in a new line of HTC smartphones to feature Beats Audio technology to deliver studio quality audio. Taking HTC’s flagship handset to a new level of high fidelity audio, the HTC Sensation XE offers consumers the ultimate multimedia experience, setting a new standard for audio quality in the mobile market. In addition, the HTC Sensation XE boosts performance and battery life even further with the addition of a blazing fast 1.5GHz dual core processor and an extended battery that enables you to listen, watch, speak and browse for even longer.

    “Audio is a crucial part of any consumer’s mobile experience and we are continually pushing the audio boundaries to encompass not only improved voice but music, movies and games,” said Jason Mackenzie, president of global sales and marketing, HTC Corporation. “The HTC Sensation XE offers a truly incredible experience that demonstrates our commitment to place consumers at the center of their mobile worlds.”

    The ultimate audio experience

    The HTC Sensation XE is the first handset to offer a Beats Audio experience – a combination of software & hardware that allows you to hear music the way the artist intended. When used with the exclusive Beats by Dr. Dre in-ear headphones, the handset automatically switches to the bespoke Beats by Dr. Dre sound profile, delivering audio tracks tuned specifically for the headphones.

    Whether you are using any of the many music services available in the Android market you will notice fuller bass and crisper vocals and a new level of clarity and range offering audio the way the artist intended it to be heard.

    Beats Headphones

    The HTC Sensation XE also ships with a microSD card (8GB/16GB) allowing you to carry thousands of songs. The exclusive Beats by Dr. Dre in-ear headphones feature a remote control, allowing you to pause, play or skip through tracks and answer/end calls while the phone is in your pocket.

    Availability

    HTC Sensation XE will be available across EMEA and Asia Pacific from late September[/toggle]

  • HTC puts profits to use, Buys into Beats by DRE, Strategic partnership (PR)

    HTC puts profits to use, Buys into Beats by DRE, Strategic partnership (PR)

    HTC has had a highly profitable quarter, the company decided to buy into Beats by Dre ( the wonderful audio equipment manufacturer)

    HTC says in the Press Release (below) that they have been working with Beats By Dre for some time and will have devices by the end of this fall.

    The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future. For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”

    -Jimmy Iovine, Chairman of Beats by Dr. Dre and Chairman and CEO of Interscope Geffen A&M Records.

    [toggle title_open=”Collapse ” title_closed=”Expand Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

    HTC AND BEATS BY DR. DRE SET TO INTRODUCE NEW ERA IN MOBILE AUDIO

     

    Strategic HTC investment to result in Beats integrated HTC phones this Fall

     

    India, New Delhi – August 11, 2011 – HTC Corporation, a global designer of mobile devices, today announced a strategic partnership and investment with Beats™ Electronics LLC, the company redefining the audio market with its iconic Beats by Dr. Dre™ audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.

                   

    “The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future,” said Jimmy Iovine, Chairman of Beats by Dr. Dre and Chairman and CEO of Interscope Geffen A&M Records. “For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”

     

    HTC® and Beats™ have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.

     

    “Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corporation. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”

     

    HTC is known for unifying content, services and devices into unique mobile experiences. And Beats is known for its unique consumer brand appeal and ability to reproduce the full spectrum of sound captured in professional recording studios, allowing consumers to hear music the way the artist intended. Bringing these two great brands together will create superior mobile music and sound experiences, while accelerating HTC’s entry into the youth and accessories markets globally.

     

    Beats Electronics will continue to operate autonomously with Iovine as Chairman and Luke Wood as President & COO with its current business partnerships that include Monster Cable Products Inc., Hewlett-Packard and Chrysler Group LLC.. Iovine will also continue serving as Chairman of Interscope Geffen A&M Records.

     

    “Our customers have clearly responded to Beats and HTC, and Best Buy is proud to feature their products in our stores,” said Brian J. Dunn, CEO, Best Buy. “We are committed to offering innovative and entertaining technologies that help consumers enhance their lives. Our customers expect that from us. The unique HTC Sense experience and the great sound of Beats provide prime examples of that focus.”

     

    About Beats Electronics LLC

     

    Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. For more information, please visit http://beatsbydre.com.

    About HTC

    HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative devices that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

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