Tag: cloud

Microsoft has a Good Opportunity in India with Cloud, Says Nadella

Cloud computing is a brand new platform that Microsoft is looking to evolve further. It has gained a great deal of attention, but hasn’t attained the prominence expected by the company. The top official of Microsoft believes that Microsoft has a real opportunity with cloud-computing in India and it will be a transformative area.

The CEO of Microsoft Satya Nadella remarked at the conference:

It was hard selling softwares. But now with cloud, we have real opportunity in India. That definitely is the transformative thing. And of course by design, it has anti-piracy built into it, which also is very helpful.

Nadella expects Cloud to grow the size of Google in the next five years. He further stated, “Qualitatively, the way I describe the world that we live in and what it will be in the next five years is this mobile-first, cloud-first world.”

The hardware and software giant is the leader of the cloud service that provides computing and data storage services. The system works by deploying groups of remote servers and software networks that uploads different data sources for real-time processing without the need to store processed data on the cloud.

The Microsoft CEO commented on his vision is to empower every person and organisation and make them achieve more.

Customer success is the top priority of Microsoft and they work on helping their customers re-imagine their businesses. Chief Operating Officer of Microsoft Kevin Turner stated in the 2015 Microsoft Financial Analyst Briefing:

And the other big mantra we have at Microsoft, particularly for our field and our go-to-market model, is transforming while performing, and working on those things simultaneously is a very important part of our rigour and our discipline, and what we bring to the table relative to focusing on this customer success.

Alongside this announcement, Microsoft held a three-day build conference where new feature were revealed like Continuum for Phone and Microsft Edge. Check other features here.

April 30, 2015
Dropbox for Android now allows Folder Sharing

If you just updated your Dropbox app on your Android device, you will be happy to know that you now have the ability to share folders. The new update allows users both invite others to shared folders and manage the relevant permissions. The new in-app purchase will also allow users to upgrade to Pro accounts via Google Play. Dropbox will bring the functionality to iOS soon.

[Dropbox Blog]

December 18, 2013
Microsoft Streams Halo 4 To Demonstrate Cloud Gaming

Microsoft’s Halo franchise is set in space, but the cloud is where today’s most interesting advancements seem to be happening for the Mast Chief-helmed video game series.

Microsoft has long been suspected to have been working on its own brand of cloud streaming technology for Xbox software, and the latest reports suggest they’re making progress on that front.

The Verge writes that sources familiar with Microsoft’s internal machinations describe a demonstration by company officials that showed Xbox 360 blockbuster Halo 4 running smoothly via network streaming on both a PC (presumably running Windows 8) and a Windows Phone device, specifically the 4″ Nokia Lumia 520.

We understand that Microsoft is building the service as a way to stream games to its Windows devices. Microsoft’s demonstration included a Windows Phone with a Xbox controller attached through an accessory, and a low-end hybrid PC. Microsoft has not yet branded the cloud games service, and officials stressed it was simply prototype at this stage.

It seems unlikely Microsoft will have their cloud game streaming service ready in time for the launch of PlayStation Cloud, which Sony has announced for release in early 2014.

This could be the company’s answer to making the vast library of Xbox 360 backward compatible with the forthcoming Xbox One console. It could be utilized for “more complicated things like rendering full games like a Gaikai and delivering it to the box.”

September 27, 2013
Indian Government to set up cloud storage for storing critical data

While our cyber security experts fret over our below-par security standards, the Indian government is planning to set-up a cloud network storage to facilitate the storage of critical data.

According to the Economic Times :

Department of Information Technology is planning to set up a national cloud based network that connects all state data centers which would make that the backbone of national e-governance plan, which when completed would deliver many government to citizen and government business services via the internet. In effect, each of the 28 states and 7 union territories will now have a private cloud of their own. The Department of IT has invited proposals from IT companies like Hewlett Packard (HP), IBM, Cisco (CSCO) and Dell to set up and maintain private clouds in each state. The move may cost the government less than (around 100 million rupees), and will help the exchequer prevent waste of money on duplication of resources.

August 12, 2012
G’Five launches five new Android smartphones starting Rs.6,999

G’Five has launched five new dual-SIM Android smartphones under its ‘G-Cloud’ range. These devices are G’Five A79, A86, i88+, G95 and G3D. Another interesting addition is that all these devices come with company’s self-developed G-Cloud technology and will offer users 5.5 GB of free cloud space.

The A86 shows off a 4-inch WVGA display with a 480 × 800p resolution. Adding considerable weight to the specs sheet is the inclusion of an 8MP rear snapper and a 0.3MP front facing sensor. Running on 3G and supporting wireless connectivity too, the device is fueled by a 1GHz processor. The G’Five I88+ also comes across as feature-packed with ICS, an 8MP snapper, a 4.3-inch display, 512 MB RAM and more.

The G95 arrives with a noticeably large display spanning 5.3 inches. It brings forth a bite of ICS and is affixed with an 8MP snapper. The G3D tows along a 1GHz chipset, an HDMI output and 512MB RAM. Its front panel is graced with a 4.3-inch 3D qHD screen proffering images in a resolution of 540 × 960p. An 8MP camera stays in place for photography, while the complete show is run by ICS.

The G’Five A79, A86, I88+, G95 and G3D Price details read at Rs. 6,999, Rs. 7,999, Rs. 8,899, Rs. 9,499 and Rs. 11,799, respectively.

July 18, 2012
Microsoft Skydrive for Windows App Gets Update, new Fresh UI

Microsoft has updated the SkyDrive for Windows App with a new user interface.The newest update to SkyDrive for Windows (version 16.4.6003.0710) includes quite a few improvements that are said to bring “performance, reliability, and compatibility.

Apart from that the app, no longer crashes out as it used to, and looks good while it downloads or uploads files. The new status windows allows users to see time and data remaining to be synced. The new SkyDrive logo also seems to be readied for the Windows 8 Metro UI

July 14, 2012
Everything You Need to Know about the Google Nexus Q Media Player

Google has launched their first media player along with their new OS and Tablet at the I/O conference. Powered by an OMAP 4460 CPU. the Nexus Q is Google’s small, sphere-shaped device that will work with the Nexus 7 tablet and other Android devices to stream media from the cloud. The Player has 1 GB of Ram and 16GB Flash Storage.

Nexus Q streams your favorite entertainment directly from the cloud to your living room. Just use the Google Play and YouTube apps on your Android phone or tablet to surf an ocean of music, TV, movies and videos, and Nexus Q will play it all on the biggest speakers and screen in the house. The Nexus Q will stream your music from the cloud or your device, It will also playback YouTube content and movies directly on a Large Screen TV connected to it.

Multiple users can access and change the streaming media at a party, all they need is an Android Device, and a connection to the same WiFi Network. Get ready to fight over what music plays at the party.

Nexus Q has a audiophile-grade amplifier built in so you can hook your speakers right up, or use an optical or HDMI cable to connect Nexus Q to your AV receiver or HDTV. Once you’re playing, you can control the volume from your phone or tablet, or simply by turning the top half of Nexus Q. Just touch the top LED to mute the sound completely, Ingenious.

The 32 LEDs that ring Nexus Q shift and change color in time to your music. Choose your favorite effect and put your Nexus Q where it can be seen, and touched. You can connect multiple Nexus Qs to fill your house with sound. Select the devices you want to play on from within the Google Play apps or YouTube.

June 28, 2012
Dropbox adds automatic photo uploads for Windows and Mac : free 500 MB for using it each time

While Google launched Drive Cloud with free 5 GB Data storage, Dropbox does not want to feel left out at the party. Adding new features for existing users, the company today announced a new app to allow automatic photo uploads from your Windows or Mac computer.

Thats not all, Dropbox will also offer upto 3GB free store for using the service, actually 500MB each time you use it to a maximum of 3 GB free.

[Dropbox]

April 28, 2012
Google Launches Drive 5 GB Cloud on the Go

After many a rumors Google has now finally launched Google Drive cloud service. Still in Beta stage with limited access to users the cloud service offers up quite a unique mix to fend off the competition. Google Docs is built right into Google Drive, so you can work with others in real time on documents, spreadsheets and presentations. You can install Drive on your Mac or PC and can download the Drive app to your Android phone or tablet (iOS coming soon). Search by keyword and filter by file type, owner and more. Drive can even recognize text in scanned documents using Optical Character Recognition (OCR) technology.

When you sign up You can get started with 5GB of storage for free, an choose to upgrade to 25GB for $2.49/month, 100GB for $4.99/month or even 1TB for $49.99/month. When you upgrade to a paid account, your Gmail account storage will also expand to 25GB.

You can attach photos from Drive to posts in Google+, and soon you’ll be able to attach stuff from Drive directly to emails in Gmail. Drive is also an open platform, and Google is working with many third-party developers so you can do things like send faxes, edit videos andcreate website mockups directly from Drive.

Google has also launched the Drive SDK to enable developers to work closely with Google on taking this forward.

April 25, 2012
Apple ready to Kill iWork.com on July 31, 2012

Apple on Friday announced that its iWork.com service will be discontinued on July 31, 2012. “After July 31, 2012, you can no longer publish new documents to iWork.com from any iWork application on your Mac or iOS device,” the company wrote on its website.

“Documents already shared on iWork.com will not be available to you or to those you shared documents with.”

Apple is pushing users to now sync up their docs with their new iCloud Service which will be better integrated in their next major release, Mountain Lion

March 12, 2012
Google finally getting into free cloud store options : Google Drive

Google is preparing to launch a new cloud storage service that will compete directly with the likes of Dropbox, pogo plug, Rapidshare et all. The Wall Street Journal on Wednesday evening reported that Google is almost ready to announce the new service, which will be called Google Drive. Similar to Dropbox, which creates a virtual drive containing files that are mirrored on a user’s local hard drive and on cloud servers, Google Drive will allow users to store photos, videos, documents and other files in the cloud, and it will be accessible from computers as well as Android tablets and smartphones.

Expect at least 8 Gig of Free storage from the company and this number can be as high as 15 if you consider how generous Google is usually.

[WSJ]

February 10, 2012
Synology DS411Slim NAS Hands On : Your own Personal Cloud

Network Attached Storage, is a term that reminds us of big bulky devices that store large 3.5 inch Hard Drives. These units are usually obnoxious and loud and provide limited access to the storage. That all has changed as Synology introduces the DS411 Slim. This slim palm size ( or actually palm width) NAS uses 4 Sata 2.5 inch hard drives inside a beautiful piano black shell. Not only is this small and good to look at it is very quiet with noise levels at just 21.1 dB(A).

The DS411 Slim gives you the ability to create your own private cloud, with a host of features including iOS and Android Apps to access your data make this a real worthwhile investment. The DS411slim allows you to create your personal data store and share files b/w Windows, Mac, and Linux. Internet file access is simplified by the encrypted FTP server, the web-based File Browser and File Station. HTTPS, firewall, and IP auto-block support ensure file sharing over the Internet is protected at a high security level.

For those with a download fetish the DS411 Slim has an inbuilt Download Center which allows 24×7 BitTorrent, FTP, HTTP, eMule, and NZB download center without a PC. The DS411 is the ultimate media store using the inbuilt DLNA/UPnP Compliant Media Sever that allows you to stream multimedia files with an UPnP Digital Media Adapter (DMA) to a stereo system or a TV-set. Sony PS3 and Microsoft Xbox360 are also supported.

The Ds411 Slim can also be used as an iTunes Server and an Audio Stream unit that supports Internet radio stations, and iPod playback along with playback of audio files stored on the unit using optional speakers. Check out the tech specs below

December 29, 2011
Pogoplug Joins many clouds to offer free 5GB cloud storage to new Users, Free Apps (PR)

Pogoplug joins the long list of free cloud services with its new Pogoplug cloud. With apps for all major platforms for smartphones as well as computers. The new cloud offers seamless connectivity b/w all platforms.

The first 5Gb is free and you can upgrade to a bigger 50GB or 100GB for US $ 9.95 & $19.95 / month respectively. You also have the ability to make and share folders just like dropbox, and if you are the social type you can even share your activity of Facebook and Twitter.

[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]Pogoplug Introduces Free Cloud Storage for Mobile Phones
Share and Stream Directly From Your Phone

SAN FRANCISCO–(BUSINESS WIRE)–Pogoplug, creators of the award-winning line of streaming and sharing devices, today unveiled a new service: Pogoplug Cloud. The service provides users with a secure online space to store personal content and instantly share and stream it from their mobile device. Users sign up directly from any mobile phone, tablet or web browser and immediately receive their free 5GB Pogoplug Cloud.

Pogoplug is the only service to offer infinite expansion. Users can purchase additional online storage from Pogoplug, or host a private, unlimited cloud for no monthly fees by buying a Pogoplug box and connecting it to a home or office network.

Pogoplug Cloud enables users to:
– Store: Automatically upload photos and videos from your mobile phone to your Pogoplug Cloud-no sync required.

– Share: Instantly share anything in your cloud through email, Facebook, Twitter and Google+. Create shared folders and collaborate with friends and colleagues.

– Stream: Stream HD videos, photos and music from your Pogoplug Cloud to your phone.

“Mobile users are asking for more storage for their devices,” said Daniel Putterman, CEO and co-founder of Cloud Engines. “We designed Pogoplug Cloud to give everyone the freedom to interact with all of their personal content straight from their mobile phone.”

Pricing and Availability
Pogoplug offers 5GB of free cloud storage. 50GB and 100GB of additional cloud storage are available for $9.95/month and $19.95/month, respectively. Pogoplug Cloud is available today at www.pogoplug.com. Pogoplug’s iOS and Android apps are FREE and available for download in the iTunes Store and Android Marketplace. The full range of Pogoplug hardware and software products are available at www.pogoplug.com.

ABOUT POGOPLUG

Pogoplug is cloud storage for your mobile life. The service enables users to store, share and stream personal content from any mobile device. Pogoplug is the only service that provides flexible expansion options by allowing users to purchase additional cloud-based storage or to host a private unlimited cloud for no monthly fees by purchasing a Pogoplug box.

Pogoplug is led by experienced entrepreneurs from the digital media and security space and backed by Foundry Group, Softbank and Morgan Stanley. The company is headquartered in San Francisco, with a satellite office in Tel Aviv. For more information, please visit http://www.pogoplug.com.[/toggle]

November 15, 2011
Research in Motion announces BBX the future of Blackberry OS (PR)

The war on speculation is over already, RIM acquisition of QNX is finally paid off as the company announces their new Mobile operating system the BBX. BBX will be based on QNX, the current operating system found on the BlackBerry PlayBook tablet. But, like Apple’s iOS and Google’s Android Ice Cream Sandwich operating systems, BBX will be one operating system across devices.

BBX will also bring along the long-promised ability to run Android apps on BlackBerry devices. It will also run native BBX apps, apps developed using Adobe’s AIR software and HTML5 apps.

But while RIM made the next BlackBerry operating system official, the company offered up few details on the new software outside of how developers will be able to build for it. RIM hasn’t yet said when the first BBX smartphones will arrive.

[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

RIM Unveils BlackBerry BBX-Combines the Best of BlackBerry and QNX to Provide a Next Generation Platform for BlackBerry Smartphones and Tablets

Additional announcements and highlights from BlackBerry DevCon Americas 2011 include: – BlackBerry WebWorks and HTML5 apps compatible with current BlackBerry smartphones and tablets will run on future BBX-based devices – Native SDK for BlackBerry PlayBook goes gold; released for general availability – SDK for Adobe AIR Now Supports Adobe AIR 3.0 – BlackBerry PlayBook OS 2.0 Developer Beta now available, includes BlackBerry Runtime for Android Apps

SAN FRANCISCO, CALIFORNIA, Oct 18, 2011 (MARKETWIRE via COMTEX) — BlackBerry DevCon Americas 2011 – At BlackBerry DevCon Americas 2011, Research In Motion today unveiled BlackBerry BBX, its next generation mobile platform that takes the best of the BlackBerry platform and the best of the QNX platform to connect people, devices, content and services.

In addition, RIM announced a series of developer tool updates, including WebWorks for BlackBerry smartphones and tablets, the Native SDK for the BlackBerry PlayBook and a developer beta of BlackBerry PlayBook OS 2.0 with support for running Android applications. RIM also provided direction for developers on how to best develop and monetize their BlackBerry applications for today and for the future.

“With nearly 5 million BlackBerry apps downloaded daily, our customers have made BlackBerry one of the most profitable platforms for developers,” said Mike Lazaridis, President and Co-CEO at RIM. “At DevCon today, we’re giving developers the tools they need to build richer applications and we’re providing direction on how to best develop their smartphone and tablet apps as the BlackBerry and QNX platforms converge into our next generation BBX platform.”

BlackBerry BBX

BBX is the next generation platform for BlackBerry smartphones and tablets. It combines the best of BlackBerry and the best of QNX and is designed from the ground up to enable the powerful real-time mobile experiences that distinguish BlackBerry products and services.

The BBX platform will include BBX-OS, and will support BlackBerry cloud services and development environments for both HTML5 and native developers. BBX will also support applications developed using any of the tools available today for the BlackBerry PlayBook – including Native SDK, Adobe AIR/Flash and WebWorks/HTML5, as well as the BlackBerry Runtime for Android Apps – on future BBX-based tablets and smartphones.

BBX will also include the new BlackBerry Cascades UI Framework for advanced graphics (shown for the first time today), and bring “Super App” capabilities to enable many advanced capabilities including deep integration between apps, always-on Push services, the BBM(TM) Social Platform, and much more.

BlackBerry WebWorks

Developers who want to support both existing smartphones (running BlackBerry 6 and BlackBerry 7 OS) and BlackBerry PlayBook tablets can monetize apps on both platforms today with BlackBerry WebWorks, which supports apps built on HTML5, CSS and JavaScript. The latest release, BlackBerry WebWorks SDK 2.2 (supporting both smartphones and tablets), is now available and includes updates for the new PlayBook OS SDK, PlayBook Simulator and more.

The BlackBerry WebWorks APIs are supported by the Ripple Emulator, a standalone, high-fidelity browser-like emulation tool that allows developers to test and debug their applications on multiple platforms and devices without having to compile or launch simulators. Starting today the Ripple Emulator is available in beta and can also be downloaded from RIM’s WebWorks Developer site at: http://developer.blackberry.com/html5 .

Native SDK – Content Rich, Fast and Smooth Running Applications

RIM also announced today the immediate availability of the Native SDK for the BlackBerry PlayBook (1.0 gold release). The Native SDK allows developers to build high-performance, multi-threaded, native C/C++ applications and enables developers to create advanced 2D and 3D games and other apps with access to OpenGL ES 2.0 and Open AL, as well as device specific APIs. Applications developed with the Native SDK will run today on the BlackBerry PlayBook and will be forwardly compatible on BBX-based tablets and smartphones.

The Native SDK includes support for C/C++ POSIX library and compliance, device events like gesture swipes and touch screen inputs, access to code management systems using industry standard Eclipse CDT (C/C++ Development Tools) and advanced debug and analysis tools. QNX Momentics Tool Suite, an Eclipse-based integrated development environment, is included. It provides memory profiling, application debugging, and memory usage statistics to help developers debug sophisticated programs, including hardware accelerated OpenGL applications.

The Native SDK makes the development and porting of game applications to the BlackBerry PlayBook an extremely attractive proposition for developers. Well known game publishers, developers and major game engine companies have already started to bring their game titles and applications to the platform.

Scoreloop, the largest and fastest growing cross-platform social gaming ecosystem on mobile, is now available in beta for the Native SDK through BlackBerry(R) Beta Zone. The Scoreloop SDK provides everything a developer needs to easily integrate social capabilities into their native PlayBook applications and includes support for Leaderboards, Game Challenges, Awards & Achievements, and Player Profiles. Scoreloop’s fully customizable and cross-platform technology empowers developers to add as many or as few features as they want, from a simple leader-board to more extensive player achievements. It makes mobile games more social and profitable.

BlackBerry Cascades – Create Visually Stunning Interfaces

RIM today showcased BlackBerry Cascades, a rich user interface framework coming to a future release of the Native SDK. Cascades unleashes a new breed of design centric mobile applications and provides developers with an exceptional feature set for creating visually stunning interfaces with custom layouts, animations, effects and 3D graphics. These features, combined with a strong set of built-in core user interface components, will make it easy to build beautiful native applications with innovative user interfaces for the current BlackBerry PlayBook and future BBX-based tablets and smartphones. Cascades is scheduled to be made available in beta later this fall.

Adobe AIR 3.0 Support

Adobe Flash enables developers to produce visually stunning, highly functional applications for the BlackBerry PlayBook that can integrate with the underlying OS and will be supported on future BBX-based tablets and smartphones.

The BlackBerry PlayBook now supports the recently announced Adobe AIR 3.0 runtime. Among the supported features are Encrypted Local Store that gives developers the ability to use the Advanced Encryption Standard (AES) to encrypt and securely store sensitive information on the device, as well as store passwords, keys or credit card information safely within the app; StageText that allows developers to take advantage of native text controls and the native interaction behaviors of those controls; Multitouch and Gestures built into applications to provide great usability; and more.

PlayBook OS 2.0 – Developer Beta

RIM introduced today the Developer Beta version of the BlackBerry PlayBook OS 2.0. The Developer Beta includes the BlackBerry Runtime for Android Apps and the BlackBerry Plug-In for Android Development Tools (ADT), allowing developers to quickly and easily bring Android applications to BlackBerry PlayBook tablets.

The BlackBerry Plug-In for ADT (an Eclipse plug-in) extends a developer’s existing Eclipse Android development environment to support the PlayBook, and includes the BlackBerry PlayBook Simulator for developers to test and debug their apps before submitting them to BlackBerry App World(TM). Developers can also test and debug their apps on a PlayBook running the BlackBerry PlayBook OS 2.0 – Developer Beta.

Android developers can also repackage Android apps for the BlackBerry PlayBook online by using the BlackBerry Packager for Android Apps. The web tool guides developers through a step-by-step process, allowing them to test their apps for compatibility with the PlayBook, and repackage and sign their apps for submission to BlackBerry App World, all without downloading any tools.

BlackBerry Runtime for Android Apps and the associated tools allow Android developers to easily expand their market to include BlackBerry PlayBook users, and hence increase their apps’ market potential.

The BlackBerry PlayBook OS 2.0 – Developer Beta also supports Adobe Air 3.0 and Adobe Flash 11, as well as WebGL, a new web technology that brings hardware-accelerated 3D graphics to the browser without installing additional software. Developers will be able to generate rich, interactive 3D graphics within their BlackBerry WebWorks application.

For more information about the BlackBerry PlayBook OS 2.0 – Developer Beta and BlackBerry Runtime for Android Apps and associated tools, visit For more information about the BlackBerry PlayBook OS 2.0 – Developer Beta and BlackBerry Runtime for Android Apps and associated tools, visit: https://bdsc.webapps.blackberry.com/android/bpaa/ .

Increased Developer Productivity with Open Source Libraries on the BlackBerry PlayBook OS

RIM also announced the BlackBerry Open Source Initiative to port popular Open Source libraries to the BlackBerry PlayBook platform. Libraries already available include physics engines like Bullet Physics and Box2DX, scripting languages like Lua, multimedia libraries like OpenAL and SDL, gaming frameworks like Cocos2DX and general-purpose libraries like Boost and Qt. Also available under an Open Source license are a range of code samples that developers can use to get started quickly, as well as GamePlay, a new 3D native gaming framework.

RIM will continue to expand its involvement in the Open Source community to help increase developer productivity on the BlackBerry platforms. For more details on RIM’s Open Source activities, visit http://blackberry.github.com .

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October 20, 2011
HP Launches Cloud based Global Authentication Service in India to Fight Counterfeit Drugs

HP has launched a new Cloud based Global Authentication system for monitoring the movement of Drugs, The first country to reap the benefits is going to be India. Hp plans a global systematic launch in the coming months. India was primarily selected due to the phenomenal growth in the country’s pharmaceutical industry, which also is seeing the development of a parallel counterfeit drug market. The service, which runs on scalable, cloud-based technology, also can be deployed in other industry sectors, offered in any geographical region and incorporated into an existing drug production system.

The HP Global Authentication Service allows pharmaceutical companies to monitor the movement of products through their global supply chains with a much higher degree of accuracy. This helps protect consumers against dangerous or ineffective drugs and enables pharmaceutical companies to protect their revenue and intellectual property from the growing black market.

HP technology is not only providing commercial benefits to our clients, but also is helping to save lives. The success to date with mPedigree and subsequent commercialization of our Global Authentication Service highlights how valuable social innovation initiatives can be in helping bring innovative service offerings to the market.”

– Prith Banerjee, senior vice president, Research, and director, HP Labs

This is an excellent initiative from HP. Each year over 240,000 lives are lost in India due to the use of fake/counterfeit drugs, this technology will lower the chances

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HP Launches Global Authentication Service to Fight Counterfeit Drugs. Cloud based service developed at HP Labs, will be rolling out in India first

HP has launched its Global Authentication Service, a cloud-based track-and-trace solution based on technology that has been used to fight the global problem of counterfeit and stolen drugs, estimated to claim 700,000 lives every year(1) and representing an illegal $75 billion global industry.(2)

The HP Global Authentication Service allows pharmaceutical companies to monitor the movement of products through their global supply chains with a much higher degree of accuracy. This helps protect consumers against dangerous or ineffective drugs and enables pharmaceutical companies to protect their revenue and intellectual property from the growing black market.

The service is initially being rolled out in India due to the phenomenal growth in the country’s pharmaceutical industry, which also is seeing the development of a parallel counterfeit drug market. The service, which runs on scalable, cloud-based technology, also can be deployed in other industry sectors, offered in any geographical region and incorporated into an existing drug production system.

The service’s underlying technology engine was originally developed by HP Labs – the company’s central research arm – and the HP Software Professional Services Cloud Services Innovation Center to monitor goods in HP’s supply chain. It was later adapted for use in product recalls in the food industry.

The solution was most recently adapted and deployed in collaboration with the African nonprofit social enterprise mPedigree to track, trace and authenticate a range of life-saving medications in Nigeria and Ghana, with a rollout planned for more countries later this year.

The HP Global Authentication Service works in conjunction with HP’s global printing partners who are able to print quality labels in high volumes very efficiently even when required in some of the world’s most remote locations.

“HP technology is not only providing commercial benefits to our clients, but also is helping to save lives,” said Prith Banerjee, senior vice president, Research, and director, HP Labs. “The success to date with mPedigree and subsequent commercialization of our Global Authentication Service highlights how valuable social innovation initiatives can be in helping bring innovative service offerings to the market.”

Background

As of 2009, India’s pharmaceuticals industry was estimated at $21.04 billion.(3) As this industry grows, so does the associated risk of a counterfeit market. While India is a leading manufacturer and exporter of high-quality generic and patent drugs, the Organization for Economic Co-operation and Development ranked the country as the largest source of counterfeit medicine, with 75 percent of counterfeit drugs worldwide having some origins in India.

– Counterfeit drugs often contain the wrong quantity of active pharmaceutical ingredients, which can result in illness or death.

– Counterfeit drugs account for approximately 10 percent of the global drug market.(3)

– The use of counterfeit drugs is estimated to finance a $75 billion global counterfeit pharmaceutical industry.(2)

– The World Health Organization estimates that counterfeit drugs constitute 25 percent of the drug market in developing countries.(4)

– Across Africa, 30 percent of malaria medications are estimated to be counterfeit.(1)

Supporting resources

More information about HP’s work in social innovation for healthcare is available at HP’s Office of Global Social Innovation website.

Additional information regarding the work of mPedigree is available in an interview with founder Bright Simons and at Data Central, the HP corporate blog.

Information about HP’s award-winning work with the Clinton Health Access Initiative (CHAI) and social enterprise mPedigree also is available at Data Central.

(1) “Keeping It Real: Protecting the world’s poor from fake drugs,” International Policy Network, May 2009.

(2) “21st Century Health Care Terrorism: The Perils of International Drug Counterfeiting,” Center for Medicine in the Public Interest, September 2005.

(3) “Background on Indian Pharmaceutical industry,” Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, July 2010.

(4) “Standard and Counterfeit Medicines,” World Health Organization, November 2003.

Notes to Editor

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2011 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2010. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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August 5, 2011