Tag: Indian Smartphone Market

Indian Smartphone Market Reaches Record Breaking 37 Million Shipments In Q2

India is currently one of the largest smartphone markets and is also amongst the fastest growing one as well in the industry. According to a new report, the Indian smartphone market has broken previous records with a massive 37 million units being shipped in just the second quarter of 2019 alone. The increase is just a single digit growth but which the country gains steadily after each passing year.

Counterpoint, a research and analytical firm, has reported via its Market Monitor services that “the growth was driven via new launches, price cuts on older devices and channel expansion across brands.” One of the contributing factors were the expansion of offline centric brands to online stores. It includes online-website exclusive series which have helped boost sales of certain brands like OPPO and Vivo. In a similar fashion, brands that had been online exclusive have now shifted to offline shelves with partnerships with key retailers like OnePlus. Notably, various OEMs have seen success targetting multiple demographics within one series of smartphone that sport different specifications and price in the Indian smartphone market; similar to a flagship and its more inexpensive variants.

Furthermore, it has been reported that the most popular price range for smartphone is the INR 10,000 to INR 20,000 bracket. It includes all the mid range or affordable flagships which have become increasingly popular in the country. The handset trends such as notch display, multiple rear cameras, pop up selfie feature and in-display sensor technology are also being catered to in this price range to attract customers. The top 5 most popular brands in the Indian smartphone market from 2018 have seen some gains and losses but for the most part are still relevant.

Also Read: Motorola Launches The Moto E6 With Snapdragon 435 & 2GB RAM

As the smartphone market grows, the older feature phones are currently witnessing a sharp decline in sales volume. A steep dive of 39% is being observed in the latters sales every year. The market research report shows the Indian smartphone markets potential for further growth. Companies such as Apple and LG taking initiative to start manufacturing in India is another great plus point. Made in India smartphones are cheaper than the shipped from abroad and are a great offering. All in all, the industry is brimming with choices and the current era is a golden age for customers.

July 27, 2019
Indian Smartphone Market Grew 10% In 2018. Xiaomi Still Maintains No. 1 Position

The Indian smartphone market is a very competitive one. Being one of the biggest smartphone markets in the world, it is natural that everyone wants a piece of the pie. The problem with that is increased competition in the space. There are a lot of players competing in the market and everyone is trying to come out on the top. But according to research by a well-known analyst firm Canalys, the Indian smartphone market grew by 10% in 2018 over the previous year. The company that took the most advantage out of it, was Xiaomi, which claimed the No.1 spot in shipments.

According to the research, Xiaomi saw shipments of around 41 million shipments over 25.7 in 2017. The brand saw its market share soar from 20.6 in 2017 to 29.9 last year. The second place is occupied by Samsung, with 35.4 million shipments in 2018. With that, Samsung saw its market share grow from 23.6 to 25.8 over the period of 2017-2018. Other players in the top 5 were Vivo, Oppo, and Micromax respectively.

The Indian Smartphone Market In 2019

India has become Xiaomi’s biggest market worldwide, bigger than China which is the home country of Xiaomi. In the fourth quarter of 2018, it shipped 9.4 million smartphones to China, and 10 million to India. Despite the global smartphone market decline of sales last year, the Indian smartphone market stayed unfazed, even managed to grow significantly in the time period. More growth is expected in 2019 for the Indian smartphone market.

Also read: Moto G7 and G7 Plus Launched

The ideology of providing more specs for a low price seems to have managed to resonate with the Indian audience. Canalys also expects that with the announcements of the Budget 2019 taken into consideration, more growth will be on the horizon as the disposable income will increase. According to the report, India now has 10% of the world’s smartphone market, up from 6% five years ago. It is one of the 6 markets out of the top 20 which saw positive full-term growth.

February 8, 2019
How Apple Plans to Take Over India’s Smartphone Market

India has moved straight from the lowermost section of Apple’s priority list to sit right on top. The Cupertino-based firm, which has long snubbed the country for other nations like the US, UK and more, now plans to be the No. 1 smartphone seller in India, next year. According to a report by Business Insider, Apple has signed a partnership agreement with Optiemus Group, based in Delhi, to double its iPhone sales.

Optiemus Group has been a major distributor of Samsung and HTC brand handsets in India. Following this partnership, Optiemus will be distributing iPhones as well, increasing the volume of the iPhones in India. Besides this, Apple is reportedly considering teaming up with other distributors whose distribution network is vast. The company is also considering over appointing a new distributor, which may be either of the four – Redington, Ingram Micro, Rashi Peripherals and Brightstar. Optiemus Group then follows, being the fifth larger dealer.

Apple iPhone 6

The company sold a total of one million iPhones last year in India, and with the aim to double its smartphone sales this year, its goal is 2 million iPhone sales in FY 2015. By tying up better distribution networks, the company may even make India one of the priority countries for launches. Apple Watch, its first smartwatch, is yet to arrive in India.

As per an industry insider –

Since shipment figures are one of the indicators of success in the smart phone industry, any new distributor Apple appoints will lead to an instant surge in shipments, which will help it to achieve the target fixed by headquarters and will also lead to a significant jump in retail reach.

In such circumstances, the company will turn into a threat for Samsung and Micromax, who have been battling each other for the top spot, with minimal complexities. The inclusion of Apple in the game, by giving more choices to customers, will make business tougher for Samsung and Micromax. Although it takes a backseat in the overall Indian smartphone market, Apple is the most valuable smartphone brand in the whole world.

[tw-button size=”medium” background=”” color=”” target=”_self”]Source[/tw-button] [tw-button size=”medium” background=”” color=”red” target=”_blank” link=”http://www.businessinsider.in/Know-about-Apples-new-strategy-to-knock-Samsung-out-of-competition-in-India/articleshow/47673988.cms”]Business Insider[/tw-button]

June 15, 2015
Indian Mobile Market Plunges for the First Time in 20 Years

India’s mobile market has developed over the past few years. Every global firm is eyeing to set up a manufacturing plant in the country, and many Chinese firms have already taken progressive steps in this direction. Amid all these advancements, the recent report have raised concern over the future of mobiles in the country. According to research firm CyberMedia Research, the mobile phone sales in India has shrinked consecutively for the second time in Q1 2015.

The statistics released by the firm clearly speaks of the dropped sales in Q1 2015 (January – March) and in the last quarter of 2014 (October – December). In the first quarter of this year, the mobile phone sales in total dropped 14.5% that is, from 62 million to 53 million. Out of this, feature phones sale rolled down to 34 million, while that of smartphones remained 20 million.

The Lead Analyst at CyberMedia Faisal Kawoosa spoke on the same –

With major announcements of new handsets and with the entry of some new brands happening in a big way in Q4 2014, there wasn’t really something very exciting in the market for customers that could push up sales in Q1 2015. At the same time, a change in duty structure and the longer continuation of Chinese new year festivities which generally conclude by mid-February each year, affected the supply chain and inventories

India is one of the tremendously booming electronic markets in the world. In 2014, the nation emerged as the fastest growing smartphone market in Asia-Pacific, and was speculated to overtake the US as the second-largest smartphone market across the globe after China.

The slow down of mobile sales in India reportedly depends on a number of factors like unexciting phones, increased tax, mounting competition and the extended Chinese new year festivities. The smartphone brands need to think of innovative device structures that stand out of the pack; immediately enticing the customers to buy one. LG’s G Flex series is one such example of innovation and style, which makes it ahead of the league. The increased tax is another area which is pulling smartphone vendors to offer devices at cheaper rates. Oppo, Xiaomi, and a few more manufacturers have found a solution to this, but there are many more who are yet to find an answer.

May 18, 2015
CyberMedia Research Confirms, Samsung Leads the Indian Mobile Smartphone Race

Once again, Samsung has become the top smartphone manufacturer, beating Micromax in its home ground. The Korean electronics firm has retained its position with an increase in market share from the last quarter. This shuffling is due of change in duty structure and restricted supply of mobile devices from Chinese brands like Xiaomi, OnePlus due to Chinese New Year festivities.

According to CyberMedia Research, Samsung’s share increased from 23.7% in fourth-quarter 2014 to 27.9% in Q1 2015 (January to March). The firm also saw a boast in market share in feature phone during this quarter that was lower in the previous one. The major factor to contribute to its growth in India is the availability of various models in different segments. Samsung has variety of smartphones from entry-level to high-range that led to its success this year.

Micromax remained at the second spot with a decline in market share in the smartphone segment. The India-based equipment firm registered a decline in share from 17.8% in the previous quarter to 16.2% in the first quarter of 2015. Microsoft rolled to the third spot with 9.6% share in overall mobile handsets.

Lead Analyst, Telecoms Research at CMR, Faisal Kawoosa commented, “With major announcements of new handsets and entry of some new brands happening in a big way in 4Q CY 2014, there wasn’t really something very exciting in the market for customers that could push up sales in 1Q CY 2015. At the same time, change in duty structure and the consequent impact on the supply chain due to the Chinese New Year festivities contributed to the market contraction.”

This quarter has seen contracted overall shipment from the Q4 2014. The mobile handset sale in the country declined by 15% to 53 million mobile handsets, out of which 37% were smartphones i.e. 19.5 million and 18% were feature phones.

May 6, 2015
After Acquiring Motorola, Lenovo to Become the Third Largest Smartphone Vendor in India

New reports by IDC have revealed that Lenovo is set to become the third largest smartphone vendor in India. But only after the completion of its acquisition of Motorola Mobility is complete. The acquisition is considered one of the sharpest move in the industry for the Chinese company, which has previously made its name though PC sales.

“Presently, Motorola is at number four in India. And, we are expecting to close the acquisition by the end of the calendar year, which we believe make us the third largest smartphone player the in the Indian market,” Amar Babu, managing director at Lenovo India said.

Amar said that Lenovo’s smartphone business has grown by 200% year on year, much faster than the rest of the market. He added that Lenovo will build the Motorola brand the way it has built the ThinkPad notebook brand within the company.

The overall Indian smartphone market is expected to cross 80 million devices by shipments, up from 44 million a year back. Shipments grew by 84% year-on-year in the second quarter of 2014 to June, with vendors shipping a total of 18.42 million smartphones.

The company is also positive on setting up manufacturing units in the country, given the ‘Make in India’ initiative by the Indian government and the company is hoping for certain incentives by the government that would encourage the same.

The company is already the number one player in the PC market in India. In the Indian smartphone market, Lenovo lags behind Motorola, which is the fourth largest player. The company also plans to enhance its position in the tablet market in India. Lenovo recently launched its new range of ‘Yoga’ tablets in India, priced between Rs 20,990 to Rs 47,990. The range — comprising of four devices — will go on sale today exclusively on eCommerce site, Flipkart.

October 17, 2014
Samsung Claim They’re Still Number One in India

Last week, we heard reports that Micromax had dethroned Samsung to become the Number 1 phone manufacturer for Q2 2014 in terms of units shipped. However, Samsung says this is not the case.

Economic Times talked to Samsung President and Chief Executive for South-West Asia, BD Park. He claims that these reports are false. He admitted that sales had decreased in the past quarter, and that the Galaxy S5 did not sell as well as they had predicted. Nevertheless, the company still met its targets, and according to their internal data, still controls more than 50% of the Indian market with more than double the sales of the alleged market leaders, Micromax.

Park further went on to say that “there was some business motive behind the release of such kind of data”, directly pointing the finger at Micromax for releasing false information as a media stunt to increase sales. These are some very serious allegations, and we will have to wait and see if any of these hold true.

The earlier reports were prepared by Hong-Kong based independent firm called Counterpoint Technology Market Research, allegedly being based on “thorough channel checks in terms of sales.” However, CyberMedia Research (CMR) said that while the Korean company was still the leader, the gap between the two had narrowed sharply.

By Pranav Arora

August 13, 2014