Tag: Luxury SmartWatch

  • CES 2015: LG Unveils a WebOS Powered Smartwatch That Unlocks an Audi

    CES 2015: LG Unveils a WebOS Powered Smartwatch That Unlocks an Audi

    The year 2014 was the year the smartwatch gained prominence in pop culture. Samsung, LG, Motorola along with Asus and others brought their models in the market. On the operating system front, most of the watches have gone for the Android Wear OS. Samsung has gone with its own Tizen OS for its smartwatch lineup; the only exception is the Gear live which was unveiled last year at Google I/O. Now LG has unveiled a prototype of new smartwatch that runs on webOS.

    LG’s new Smartwatch almost looks like the G Watch R that it released last year. It has a circular display which is more wrist and eye-friendly than the rectangular clock faces we have seen in the market. The patterned leather along with the machined crown and buttons give the watch a premium look.

    The circular UI does look user friendly. (Source: TheVerge)
    The circular UI does look user friendly. (Source: TheVerge)

    But the real revelation is what is on the inside. Observing a few demos, it is quite clear that the WebOS running on the device is user-friendly. It was Palm that originally developed the OS and later sold it to HP that subsequently sold it to LG. LG has inducted the OS in its Smart TV line-up making it quite easy to use and navigate. Even on this prototype smartwatch the OS seems to perform quite efficiently.

    The menu options are presented in a circular dial fashion where all icons can be rotated around. Unlike the Moto 360 where the edges of the display gets slightly cropped, this smartwatch has an OS that is tailored for a round display. The device also packs a phone dialer. The feature that might help it find a lot of premium consumers is its ability to unlock an Audi door lock using NFC. The company plans to bring a webOS powered smartwatch lineup by next year.

    Overall this prototype webOS smartwatch looks like a good effort on the part of LG. Android wear is still in its initial stage and considering the massive support it has from Google, it will stand as a formidable opponent to any OS in the industry. Apple Watch too is bound for the market in a few months. It seems like the Smartwatch market is finally ready to shed its infancy and ready to be recognized as a valid consumer technology.

  • Vertu Contemplates a Luxury Smart Watch

    Vertu Contemplates a Luxury Smart Watch

    British Luxury Smartphone after making a shift to Android are now contemplating going into the smart watch business. Vertu was established by Nokia as a wholly own subsidiary. The company is known for their ostentatious designs which separate them from all other phone companies. The company uses premium materials in designing their phones for their exclusive clientele.

    As the market has slowed down for luxury products, the company now is intending to make a entry into premium wearables. Though it’s still in an exploration phase right now, but it can be a real game changer in the watch business. In a market which is dominated by Rolex and Swiss watch makers, a premium Smart watch will be appreciated by the opulent clientele of Vertu.

    The Premium watch decision was inspired by the current Smartwatch boom
    The Premium watch decision was inspired by the current Smartwatch boom

    Until recently, Vertu was one of the few companies which still used Series 40 Symbian OS as their mobile OS. The company released their Android series under the name Vertu Ti and Constellation, thereby finally keeping up with times.

    The part about Vertu that separates it from rest is that it offers an experience that matches to its customer’s opulent taste. The phones are handmade and they use materials like calf leather, alligator skin, lizard skin, ceramic, sapphire glass screens. They also use premium metals like titanium and Gold. As these customers have to deal with privacy concern, a basic Symbian set up helps them to access basic phone functionality while looking good doing it.

    With their premium pricing which starts from $6000 and can go higher than $168,000 while just being a basic feature phone. If exclusivity is what the users are looking for, Vertu sits at the top-echelons of feature providers. With this affluent buy, the customer gets access to Vertu’s Concierge service. The service offers offers 24-hour worldwide assistance, recommendations and priority bookings, all with a personal touch. They facilitate users every request, from finding the perfect gift to accessing exclusive events, they do it all.

    The company now also plans to make an entry into its “affordable” segment, which will still be far away from the reaches of regular consumers. By accepting Android into its phones, Vertu has brought back the aspirational aspect back but it will still be limited to people with unfathomably deep pockets.

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