Tag: sony india

Sony Mobile to Reduce Focus on Indian, Chinese and US Market

Sony Mobile India at a recent investor meet has confirmed it will focus less on select markets like China, India, and the US where its performance low. Sony has also slowed operations in Brazil and plans to focus more on the Europe, Middle easy and Japanese markets.

Sony also points to “growth slowdown in emerging markets”. According to the report, Sony’s Mobile division has incurred 40 Billion Yen of Net reductions between 2014-2016 which is roughly US $ 400 Million.

Sony will rampantly reduce product footprint and plans to focus on premium smartphones. Sony also claims that their growth percentage has been poor in these regions, as low as 0.3%.

Via

July 4, 2016
Sony Rolls Out its Android TV in India, Starting at Rs. 69,900

After announcing at CES, Las Vegas, earlier this year, Sony has finally rolled out the Android TV in the Indian market, becoming the first company to launch TV based on Google’s Android Lollipop. The Android TVs start at a price of Rs. 69,900 for a 43-inch model.

Earlier this year, Sony partnered with MediaTek at CES, Las Vegas and announced that it would manufacture Android Lollipop based Smart TVs. Sony’s Android TV aims to provide the proper TV viewing experience on Android and deliver the large screen experience it was designed to do.

Users can access a number of features present on Android OS such as the Google Play Store and YouTube and can play HD videos as long as they have an Internet connection of 8Mbps or more. Plus, you can also play your videos from your smartphone onto the TV, using the the Google Cast feature. The users can also give commands using the voice feature. Sony has customised the OS for Indian users with the app SerialAbTak, that plays most popular soaps and shows from Indian channels.

Sony has gone one step further and has added the 3D feature onto the Android TV, which means you can plug in your PS4 and enjoy the 3D movies, which will look better with Sony’s X-Reality PRO Picture Engine.

July 23, 2015
Sony Brings Out High Performance Headphones and an Audio Amplifier in India

Audio has always been Sony’s strong suit. They are, of course, the creators of the legendary Walkmans that changed the way we listened to music. When the mobile phone era came about, then Sony brought that experience in their line of multimedia phones which sold like hot cakes. Lately the company hasn’t had a good time on the business side of things, but it hasn’t stopped them from bringing new products to the market. Now the company has brought two new products to India that it claims will deliver the best possible audio output.

MDR Z7

First of the new launches is the MDR-Z7 headphones. Sony has installed newly developed 70 mm drivers in these headphones. Sony claims that MDR-Z7 has special silver-coated OFC (Oxygen Free Copper) cable that reduces signal transmission loss. It is said to be capable of critical high frequencies that are “faithfully reproduced right up to 100 kHz”. Sony claims it can recreate studio quality sound.

The second device from the company is the PHA-3 high-resolution sound amplifier. This device takes in audio input from any source and enhances its quality. The PHA-3 can be connected to your smartphone, Walkman, or PC with a USB cable, and digital signals are directly sent to the portable headphone amp. It has a dedicated power source that supplies power lavishly without consuming the smartphone’s battery.

PHA-3

When put together, Sony claims that the two products, establish a unique balanced connection circuit in which the left and right channel signals are transmitted separately to MDR-Z7. This results in minimal cross talk and crystal clear sound.

These are professional grade products and are priced accordingly. The MDR-Z7 headphones are priced at Rs. 41,990 while the PHA-3 audio amplifier has a price tag of Rs. 74,990.

January 21, 2015
Watch the Xperia Z2 Launch in India Live

If you are interested in getting the action of the Xperia Z2 launch happening today, then you are at the right place. We saw the Xperia Z2 back at Mobile World Congress in Barcelona. The new variant of the Z series comes with a IP58 Rating making it dust tight and water resistant just like its predecessor, so as long as the doors are all closed.

The new Z2 is expected to hit the Indian market for a price of around 50 thousand, so check out the live feed up top for more info. The event will start at about 1 PM IST.

May 8, 2014
Sony steals the 2nd place spot from Apple in India

Sony India has overtaken Apple in their sales for smartphones in India becoming the second largest mobile phone shipper in 2014. This aggressive movement has been rewarded to Sony thanks to the company’s focus largely on the Rs 10,000-20,000 smartphone space, backed by Rs 300-crore marketing spend.

The number one spot was retained by Korean smartphone giant Samsung with 43% market value share. Sony took second place with 9.1% value share in the Indian smartphone market in the October-December quarter of 2013 against Apple’s 7% share.

This decline in Apple’s sales has been thanks to the company’s decision to withdraw sales of their largest selling unit the iPhone 4, and hence the disappearance of Apple from the under Rs. 20,000 price bracket. Apple did relaunch the iPhone 4 specially for the Indian market but failed to gather any response from the market who were hoping for a cut on the price of the iPhone 4s.

Sony Executives claim :

While this loss of sales prompted Apple to relaunch iPhone 4 once again in India in January, sales have not picked up since it is not at all spending on marketing or offering any buyback offer and even the initial euphoria around iPhone 5S has sobered down,

Kenichiro Hibi, managing director at Sony India, said the company’s smartphone business has attained similar revenues as its flagship television business in the fiscal ended March 31.

[quote text_size=”small” author=”Kenichiro Hibi, ” author_title=”Managing Director at Sony India”]The smartphone business doubled in last one year which led to 20% growth in overall sales in 2013-14. We expect to grow at a similar pace this fiscal as well to touch Rs 12,000 crore sales[/quote]

While this may be considered a big loss for Apple, the company has seen decline of sale during the months that lead up to the launch of their next flagship.

April 4, 2014