Sony Mobile to Reduce Focus on Indian, Chinese and US Market

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Sony Mobile to Reduce Focus on Indian, Chinese and US Market

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Sony Mobile India at a recent investor meet has confirmed it will focus less on select markets like China, India, and the US where its performance low. Sony has also slowed operations in Brazil and plans to focus more on the Europe, Middle easy and Japanese markets.

Sony also points to “growth slowdown in emerging markets”. According to the report, Sony’s Mobile division has incurred 40 Billion Yen of Net reductions between 2014-2016 which is roughly US $ 400 Million.

Sony Defocus India

Sony will rampantly reduce product footprint and plans to focus on premium smartphones. Sony also claims that their growth percentage has been poor in these regions, as low as 0.3%.


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  • Anish Kumar
    July 6, 2016 at 12:35 am


  • Adnan Khan
    July 5, 2016 at 11:19 pm

    Sony cannot compete with these Chinese player which are currently ruling the market.! But these Chinese sellers are not here to stay. Who knows we will see these companies still exist in the coming years. But Sony will.
    Moral- Sony Is here to stay forever

  • Mathotchui Keishing
    July 5, 2016 at 10:19 pm

    That means no update for my z5 premium???

  • Aryan Rai
    July 5, 2016 at 3:56 pm

    Some guys like quantity over quality and some like vice-versa … Its like saying. “U0001f61fhey why apple gives dual core in so xpensive phones?U0001f627″…

  • Aryan Rai
    July 5, 2016 at 3:54 pm

    They must be focusing on african …U0001f602U0001f602U0001f602U0001f602

  • Dibyendu Maji
    July 5, 2016 at 2:20 pm

    LOL… Nicki DSLR user..

  • Krishna Kumar
    July 5, 2016 at 1:53 pm

    Sony has one loyal customer in India.. Kerala :v

  • Zlàtâñ Vîçtør Scorp
    July 5, 2016 at 1:05 pm

    I knew it they couldn’t stand against the bigger brand in China Xiaomi Huawei in US Samsung and IPhone in India Samsung Oppo etc

  • Abhishek Louis Raj
    July 5, 2016 at 10:53 am

    Yes. Their camera modules must have sold in greater numbers than their mobilesU0001f609

  • Harshpreet Singh Bhati
    July 5, 2016 at 9:36 am

    I. Love. Sony products

  • NaZir MoMin
    July 5, 2016 at 4:52 am

    flop cell phones of sony

  • Sagar Ali
    July 5, 2016 at 4:14 am

    Come to Pakistan sony

  • Mohammad Kazim
    July 4, 2016 at 11:26 pm

    Ro gae U0001f602U0001f602U0001f602
    Sagar Madridista U0001f602

  • Harsh Mohan Singh
    July 4, 2016 at 10:49 pm

    Perhaps they’ve lost the focus altogether……

  • Ritesh Mahato
    July 4, 2016 at 10:42 pm

    Toh phone banayoge kiske liye apne liye kya?

  • Buddhadeb Prusty
    July 4, 2016 at 10:26 pm

    Sony can’t survive these markets but there camera technology is great

  • Avinash Nadig
    July 4, 2016 at 9:38 pm

    Good job Sony …pls do so U0001f61e

  • Nicandro Filho
    July 4, 2016 at 9:33 pm

    They reduced the focus in Brazil too. They announced they will not manufacture the Xperia X in the country. All the units will be imported. But Brazil have a import fee of 60%. The Xperia X are being sold for (+ or -) US$1150,00 In a country were the minimal wage is around US$267. No one will buy. And their next step is, probably, close the mobile business in the country.

  • Tabish Alam
    July 4, 2016 at 9:06 pm

    Sony should focus on reducing prices of phone, xiaomi give snapdragon 650 processor in 12k while Sony in 48k

  • Siddhart Kumar
    July 4, 2016 at 9:01 pm

    comment of the year!!

  • Qazi Faisal
    July 4, 2016 at 8:04 pm

    I rather buy anything then an iPhone but I would rather go with anything else then a Sony just not an iphone

  • Qazi Faisal
    July 4, 2016 at 8:03 pm

    I think its pricing issue the fact that Sony is going after only the niche consumer rather then the premium consumer shows that’s why I bought a note 5 over a Sony product . There focusing on there niche consumers hence Europe middle east and Japan. In india China and USA we want more bang for our buck which means there are better options then sony.

  • Dev Mahara
    July 4, 2016 at 7:11 pm

    haa…. Saudi Arabia ja ke musalmano se gand marwa lo SONY..

  • Leon Pinto
    July 4, 2016 at 6:40 pm

    Who cares. Its a good news

  • Chris Kennedy
    July 4, 2016 at 6:39 pm

    They have to,
    They introduce a phone..with good specs and give a price of an iphone..
    People are wiser than you thought…
    For your information sony:
    Build phones like xiaomi,meizu or letv..
    Because they spend less on advertising…

  • Emraan Masalikar
    July 4, 2016 at 6:34 pm

    So in short, the company soon going to be shut down

  • Chetan Malik
    July 4, 2016 at 6:33 pm

    But I think there camera’s have better future than their TV’s

  • Chetan Malik
    July 4, 2016 at 6:32 pm

    play Station for Sony is like
    Guarantee employment act U0001f61c

  • Yogesh Jain
    July 4, 2016 at 6:29 pm

    Atleast they have PlayStation and TVs

  • ???? ??????
    July 4, 2016 at 6:12 pm

    Partly because of poor sales, and partly because of Nationalism

  • Jenil Soni
    July 4, 2016 at 5:57 pm

    Actually the truth is that we reduced our focus on sony and not sony on usU0001f602

  • Ranjith
    July 4, 2016 at 5:49 pm

    Very good… Over priced mobiles

  • Prashantha Kumar
    July 4, 2016 at 5:49 pm

    Who cares about overpriced Sony mobiles anymoreU0001f60e

  • Chetan Malik
    July 4, 2016 at 5:46 pm

    Fir bacha kya mobile bechne ko aadhi duniya to yhi rehti h..
    or mobile use krne wali 80%.
    Nokia here comes Sony.

  • ???? ??????
    July 4, 2016 at 5:27 pm

    Good any how its sinking boatna

  • Tanmoy Saha
    July 4, 2016 at 5:26 pm

    performance is low cus of astronomical pricing.
    i’ll buy an iphone rather than a sony at 50k.

  • Woodnote (hulone_)
    July 4, 2016 at 5:08 pm

    Have they gone nuts? These are the biggest markets for any any smartphone venture.

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