Sony Mobile to Reduce Focus on Indian, Chinese and US Market

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Sony Mobile India at a recent investor meet has confirmed it will focus less on select markets like China, India, and the US where its performance low. Sony has also slowed operations in Brazil and plans to focus more on the Europe, Middle easy and Japanese markets.

Sony also points to “growth slowdown in emerging markets”. According to the report, Sony’s Mobile division has incurred 40 Billion Yen of Net reductions between 2014-2016 which is roughly US $ 400 Million.

Sony will rampantly reduce product footprint and plans to focus on premium smartphones. Sony also claims that their growth percentage has been poor in these regions, as low as 0.3%.

Via

china india sony sony india us

Comments

37 responses to “Sony Mobile to Reduce Focus on Indian, Chinese and US Market”

July 6, 2016

Anish Kumar

Yeah Just Go Away FIRST OUT OF LAPTOP BUSINESS NOW FROM SMARTPHONE
ONLY FUTURE DEVICE U SELL IS U R CONSOLE THATS ITS..

Reply
July 5, 2016

Adnan Khan

Sony cannot compete with these Chinese player which are currently ruling the market.! But these Chinese sellers are not here to stay. Who knows we will see these companies still exist in the coming years. But Sony will.
Moral- Sony Is here to stay forever

Reply
July 5, 2016

Mathotchui Keishing

That means no update for my z5 premium???

Reply
July 5, 2016

Aryan Rai

Some guys like quantity over quality and some like vice-versa … Its like saying. “U0001f61fhey why apple gives dual core in so xpensive phones?U0001f627″…

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July 5, 2016

Aryan Rai

They must be focusing on african …U0001f602U0001f602U0001f602U0001f602

Reply
July 5, 2016

Dibyendu Maji

LOL… Nicki DSLR user..

Reply
July 5, 2016

Krishna Kumar

Sony has one loyal customer in India.. Kerala :v

Reply
July 5, 2016

Zlàtâñ Vîçtør Scorp

I knew it they couldn’t stand against the bigger brand in China Xiaomi Huawei in US Samsung and IPhone in India Samsung Oppo etc

Reply
July 5, 2016

Abhishek Louis Raj

Yes. Their camera modules must have sold in greater numbers than their mobilesU0001f609

Reply
July 5, 2016

Harshpreet Singh Bhati

I. Love. Sony products

Reply
July 5, 2016

NaZir MoMin

flop cell phones of sony

Reply
July 5, 2016

Sagar Ali

Come to Pakistan sony

Reply
July 4, 2016

Mohammad Kazim

Ro gae U0001f602U0001f602U0001f602
Sagar Madridista U0001f602

Reply
July 4, 2016

Harsh Mohan Singh

Perhaps they’ve lost the focus altogether……

Reply
July 4, 2016

Ritesh Mahato

Toh phone banayoge kiske liye apne liye kya?

Reply
July 4, 2016

Buddhadeb Prusty

Sony can’t survive these markets but there camera technology is great

Reply
July 4, 2016

Avinash Nadig

Good job Sony …pls do so U0001f61e

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July 4, 2016

Nicandro Filho

They reduced the focus in Brazil too. They announced they will not manufacture the Xperia X in the country. All the units will be imported. But Brazil have a import fee of 60%. The Xperia X are being sold for (+ or -) US$1150,00 In a country were the minimal wage is around US$267. No one will buy. And their next step is, probably, close the mobile business in the country.

Reply
July 4, 2016

Tabish Alam

Sony should focus on reducing prices of phone, xiaomi give snapdragon 650 processor in 12k while Sony in 48k

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July 4, 2016

Siddhart Kumar

comment of the year!!

Reply
July 4, 2016

Qazi Faisal

I rather buy anything then an iPhone but I would rather go with anything else then a Sony just not an iphone

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July 4, 2016

Qazi Faisal

I think its pricing issue the fact that Sony is going after only the niche consumer rather then the premium consumer shows that’s why I bought a note 5 over a Sony product . There focusing on there niche consumers hence Europe middle east and Japan. In india China and USA we want more bang for our buck which means there are better options then sony.

Reply
July 4, 2016

Dev Mahara

haa…. Saudi Arabia ja ke musalmano se gand marwa lo SONY..

Reply
July 4, 2016

Leon Pinto

Who cares. Its a good news

Reply
July 4, 2016

Chris Kennedy

They have to,
Because,
They introduce a phone..with good specs and give a price of an iphone..
People are wiser than you thought mr.sony…
For your information sony:
Build phones like xiaomi,meizu or letv..
Because they spend less on advertising…

Reply
July 4, 2016

Emraan Masalikar

So in short, the company soon going to be shut down

Reply
July 4, 2016

Chetan Malik

But I think there camera’s have better future than their TV’s

Reply
July 4, 2016

Chetan Malik

play Station for Sony is like
Guarantee employment act U0001f61c

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July 4, 2016

Yogesh Jain

Atleast they have PlayStation and TVs

Reply
July 4, 2016

???? ??????

Partly because of poor sales, and partly because of Nationalism

Reply
July 4, 2016

Jenil Soni

Actually the truth is that we reduced our focus on sony and not sony on usU0001f602

Reply
July 4, 2016

Ranjith

Very good… Over priced mobiles

Reply
July 4, 2016

Prashantha Kumar

Who cares about overpriced Sony mobiles anymoreU0001f60e

Reply
July 4, 2016

Chetan Malik

Fir bacha kya mobile bechne ko aadhi duniya to yhi rehti h..
or mobile use krne wali 80%.
Nokia here comes Sony.

Reply
July 4, 2016

???? ??????

Good any how its sinking boatna

Reply
July 4, 2016

Tanmoy Saha

performance is low cus of astronomical pricing.
i’ll buy an iphone rather than a sony at 50k.

Reply
July 4, 2016

Woodnote (hulone_)

Have they gone nuts? These are the biggest markets for any any smartphone venture.

Reply

Sony Mobile to Reduce Focus on Indian, Chinese and US Market

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37 responses to “Sony Mobile to Reduce Focus on Indian, Chinese and US Market”

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