Japanese electronics giant Sony was once one of the most renowned smartphone makers in the world. In the past, mobile devices from the company boasted of a unique design, innovative camera features and a clean software experience. But, due to the ever-increasing competition from Chinese manufacturers like Huawei, OnePlus and Xiaomi, Sony has not seen much success lately. According to a latest report, the smartphone business by the company is running on losses. Now, in an attempt to curb costs and prevent more loss, Sony has announced it is exiting major markets worldwide including India and North America.
What Does This Mean?In the annual corporate strategy day on [...]
Sony is expected to launch a couple of smartphones at MWC 2018. The launch is significant in more than one way. Apart from the flagship devices on display, the company will also finally move on to an 18:9 aspect ratio. However, the company is in no rush to give anything away before the launch event. Hence, Sony’s social media team decided to post a cryptic video on Twitter to announce the launch event.
The video shows a hand with Sony’s iconic wallpaper in front of a grey background. It doesn’t seem necessary to delve too deep into the video. However, the decision to put up a cryptic video is very interesting. There is a lot of speculation around the Sony [...]
Sony’s flagship for 2017 the Xz Premium has officially gone on sale on Amazon.in for a price of Rs. 59990, available in a luminous chrome and a Deep Sea Black colour, the Sony Xperia XZ premium is the first phone ever with a 4K HDR display. The Sony Xperia XZ premium is also the first phone in India to be powered by the Snapdragon 835 chipset which was left out by Samsung when they launched their S8 and S8+ in India.
The Sony Xperia XZ Premium also highlights the company’s 19 MP motion eye camera capable of 960 FPS super slow motion video. The phone also boasts of other primary camera features, but highlights 5 axis image stabilisation, along with a Triple Image [...]
Sony has launched the new Xperia XZ Premium in India, making it the first phone to officially launch with a Qualcomm Snapdragon 835 chipset. The Xperia XZ Premium is also the world’s first phone with a 4K HDR display. Sony has launched the XZ Premium in India at a price of Rs 59,990 and if you prebook the phone from 2nd – 11th June you also receive a SRS-XB20 wireless bluetooth speaker free. The Sony Xperia XZ Premium goes on Sale in India starting 12th June.
The Xperia XZ premium comes after a few phones that failed to live up to expectations from Sony in 2016, with certain Sony signature things missing like IP certifications and the top of [...]
Sony Mobile India at a recent investor meet has confirmed it will focus less on select markets like China, India, and the US where its performance low. Sony has also slowed operations in Brazil and plans to focus more on the Europe, Middle easy and Japanese markets.
Sony also points to “growth slowdown in emerging markets”. According to the report, Sony’s Mobile division has incurred 40 Billion Yen of Net reductions between 2014-2016 which is roughly US $ 400 Million.
Sony will rampantly reduce product footprint and plans to focus on premium smartphones. Sony also claims that their growth percentage has been poor in these regions, as low as 0.3%.
Via
Several big-name tech firms, including Apple, Samsung, Microsoft and Sony have been accused by Human Rights Organization Amnesty of using kids for sourcing minerals used in their various products.
Citing a report that it did into cobalt mining in the Democratic Republic of the Congo, it found children as young as seven were working in unearthing cobalt that these large incorporations use for their Lithium Ion batteries.
The African country produces over 50% of the world’s cobalt. Miners working in the area face long-term health problems and the risk of fatal accidents, according to Amnesty. Amnesty also claimed that at a minimum of 80 miners had died [...]
A James Bond movie is a hotbed for product placements. That’s because Bond himself has a rich taste when it comes to cars, watches and everything else and only prefers the luxurious side of life. Bond films are characterized by Aston Martin cars, Rolex and Omega watches and the latest in Q technology. So, there is no way that Bond would be caught with a phone that does not keep with his image.
However, too much product placement can damage the image of the character as well. Which is why the latest James Bond flick, Spectre, has cut down on endorsing products. This also included not giving Bond a smartphone. Both Bond star Daniel Craig and director Sam Mendes refused [...]
The Alpha 7s II is Sony’s latest offering and a successor to the Alpha 7s that was released last year. The Alpha 7s II will be a mirrorless, full-frame digital camera and will come with a 12-megapixel sensor much like the original. But it is in the new internal 4K video recording that makes the Alpha 7s II stand apart. While the original model could record 4K videos using an external recorder, the A7s II will have an in-built 4K recording (3,840 x 2,160) capability which can shoot at 24 or 30 fps. It can also record 1080p footage at 120 fps.
Furthermore, the A7s II boasts of a massive 50-409,600 ISO range that comes with a 12.2-megapixel sensor and the BIONZ X [...]
New reports from Sony Corp tell us that the company is in talks with Foxconn to assemble its Xperia smartphones in India and even manufacture them. They’re looking to produce some “sub-Rs 10,000” models that are going to be designed specifically for the local market in India.
Sony isn’t the only company that is looking towards India. Even Chinese companies are looking towards the Indian market which is currently the fourth largest market for smartphones and is set to become the second largest by 2017. Lenovo had announced that it would start locally manufacturing smartphones in Chennai, while Xiaomi had also announced its first manufacturing unit in Sri City in Andhra [...]
After weeks of speculation and rumours, Sony has finally released their two new ‘camera focused’ smartphones, the Xperia M5 and the Xperia C5 Ultra. Both the devices will be offering great photography experiences to its users, especially since mobile cameras have always been a USP for Android devices.
Tony McNulty, Vice-President of Value Category Business Management at Sony Mobile Communications, said
We are pleased to present two new products that highlight Sony’s advances in camera technology.
Sony Xperia C5 Ultra
Yu Televentures has launched the Yu Yureka Plus, the successor to Yu Yureka, priced at Rs. 9,999. The phone comes with a 5.5 inch FHD display and Qualcomm Snapdragon 615. Check our review of the new phone and find out whether it is worth your money.
Major Moto G (Gen 3) Details LeakedA new promotional video for the Moto G has been leaked ahead of its July 28th launch date and confirms most of what we knew about the phone so far.
Amazon Prime Is Expected to be Launched in IndiaAccording to a report, Amazon will [...]
For Sci-Fi movie fans, this film will suit your taste. But, if you are a camera enthusiast as well, this movie could literally inspire you to think beyond the regular rules and boundaries. Yes, ‘Refuge’ is a narrative short film that used only the moon as its light source. No fill lights, no backlights, no diffuse light – just light from the moon.
While filming, the lighting of the video is done shot by shot. This means that when you relocate the camera to shoot a different angle, the lights must be moved as well to ensure the subject is always lit correctly. This is one of the reasons why films take so long to [...]
