Sony Mobile India at a recent investor meet has confirmed it will focus less on select markets like China, India, and the US where its performance low. Sony has also slowed operations in Brazil and plans to focus more on the Europe, Middle easy and Japanese markets.
Sony also points to “growth slowdown in emerging markets”. According to the report, Sony’s Mobile division has incurred 40 Billion Yen of Net reductions between 2014-2016 which is roughly US $ 400 Million.
Sony will rampantly reduce product footprint and plans to focus on premium smartphones. Sony also claims that their growth percentage has been poor in these regions, as low as 0.3%.
After announcing at CES, Las Vegas, earlier this year, Sony has finally rolled out the Android TV in the Indian market, becoming the first company to launch TV based on Google’s Android Lollipop. The Android TVs start at a price of Rs. 69,900 for a 43-inch model.
Earlier this year, Sony partnered with MediaTek at CES, Las Vegas and announced that it would manufacture Android Lollipop based Smart TVs. Sony’s Android TV aims to provide the proper TV viewing experience on Android and deliver the large screen experience it was designed to do.
Audio has always been Sony’s strong suit. They are, of course, the creators of the legendary Walkmans that changed the way we listened to music. When the mobile phone era came about, then Sony brought that experience in their line of multimedia phones which sold like hot cakes. Lately the company hasn’t had a good time on the business side of things, but it hasn’t stopped them from bringing new products to the market. Now the company has brought two new products to India that it claims will deliver the best possible audio output.
First of the new [...]
If you are interested in getting the action of the Xperia Z2 launch happening today, then you are at the right place. We saw the Xperia Z2 back at Mobile World Congress in Barcelona. The new variant of the Z series comes with a IP58 Rating making it dust tight and water resistant just like its predecessor, so as long as the doors are all closed.
The new Z2 is expected to hit the Indian market for a price of around 50 thousand, so check out the live feed up top for more info. The event will start at about 1 PM IST.
Sony India has overtaken Apple in their sales for smartphones in India becoming the second largest mobile phone shipper in 2014. This aggressive movement has been rewarded to Sony thanks to the company’s focus largely on the Rs 10,000-20,000 smartphone space, backed by Rs 300-crore marketing spend.
The number one spot was retained by Korean smartphone giant Samsung with 43% market value share. Sony took second place with 9.1% value share in the Indian smartphone market in the October-December quarter of 2013 against Apple’s 7% share.
This decline in Apple’s sales [...]