Tag: YouTube

Google to Help Brands Create Effective Promotional Campaigns On YouTube

Google is the most prominent advertising platform of the internet. With its broad range of offerings, Google provides multiple advertising venues for companies. Google will be debuting its ‘Behind the Scene’ series to showcase the power of branded video content on its YouTube platform. The series will be launched today, with Clean&Clear’s ‘See the Real Me’ campaign, which debuted last year on YouTube. The central idea of ‘Behind the Scene’ series is to showcase the brands and agencies on how to create more gripping video content.

[quote text_size=”small” author=”David Mogensen” author_title=”Head of YouTube Ads Marketing”]

Increasingly we’re hearing from brands that they want to become better content creators on YouTube, but they’re not exactly sure how to do it. We thought instead of telling them how to be better content creators we can show them by highlighting a brand that’s going on the same journey.

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This move is targeted at attracting more marketing personal who are focusing on creating branded online content to reach the masses. YouTube is keenly interested to be a beneficiary of the branded content push. The ‘Behind the Scene’ series will be the first of its kind for YouTube. Mogensen said that more of such series could help in educating brands on creating exciting content that strikes a chord with the audience.

Clean&Clear is a Johnson & Johnson skincare owned brand. It launched its ‘See the Real Me’ series on YouTube last year to showcase how real girls, social media influencers and celebrities tackle personal challenges. Clean&Clear produced more than 120 videos and was viewed by almost 30 million viewers.

The ‘Behind the Series’ will include videos on ‘how to create content strategy’, ‘how to spark a conversation with the audience using content’ and ‘how to operationalize content creation’. It will also feature interviews with the executives of Johnson & Johnson and the story of the conceptualization, production and launching of the campaign. This series will also help marketing and advertising students to understand the nitty-gritties of online marketing using the power of YouTube and other social media services.

March 16, 2015
Android YouTube App Now Lets You Easily Trim Your Videos Before Uploading

Uploading videos on YouTube have always been super easy. Just make a selection, and the video-sharing service will do the rest. However, now you can even choose which part of the video you wish to crop and how much your subscribers can see. YouTube recently added a new feature for Android phones that allows you to trim videos before uploading them.

From now on, before you upload a new video to your channel, a timeline will appear at the bottom of the video. It will come with two control points that can be moved to fix the starting point and end point of any clip. Not only this, but also YouTube has given users the freedom of precision. One can crop the clip frame by frame and can exhibit exactly what they want.

Once the video is trimmed, the YouTube app offers a preview option where you can see the content before making it live. This is a pretty appreciable and long awaited feature, which has now landed on the Android platform. The company has started rolling out the same, but it may take some time for the feature to reach all the users across the globe. As earlier said, it has arrived for Android ecosystem only; iOS users can expect to receive it soon after.

The company recently launched YouTube Kids app where children can watch the entertainment as well as educational content for free. Along with that, Offline viewing service was also initiated a few weeks back that permits viewers to watch their favourite chips within 48 hours timeframe once they have downloaded it.

Meanwhile, it is learnt that YouTube has further plans to introduce Instagram-styled filters and licensed music to replace audio. The company is working on embedding it onto the app.

February 28, 2015
YouTube’s New Kid-Friendly App is Coming to Android Devices on 23 February

Google’s video-sharing service, YouTube is attempting to expand its user base by including the tech generation kids to its audience. The company announced in a statement that it would launch an app for kids called YouTube Kids app, which will have children specific content to create a safer environment for kids.

The new app will be an entirely separate division of the main YouTube service and will include age-appropriate content (videos, channels and playlists). YouTube Kids will feature a homescreen and will have eight options including kids TV shows and more. Kids can search for videos by typing in the standard search bar and can even browse through their voice.

Richard Goldsmith, Executive Vice President, Global Distribution and International Consumer Products at Jim Henson Co. said –

The app is extremely kid-friendly and features a variety of content, including several of our series such as Sid the Science Kid, Pajanimals, and Fraggle Rock.

Google has partnered with many content providers like DreamWorks TV, National Geographic and The Jim Henson Co. to provide content. Earlier this month, it acquired mobile application maker Launchpad Toys Inc., the developer responsible for building Toontastic storytelling tool, to help provide kids with more games and services.

YouTube Kids allow parents to have a control over the content and for how long will your child be watching a particular channel. The free app will be available on Android devices through Play Store from February 23, and meanwhile, it’s limited to just US kids. The company is expected to extend the service to other nations as well. The app would be appreciated by the parents who wanted to keep their kids away from the massive inventory of non-kids friendly content on Youtube.

February 20, 2015
Chrome Extension Streamus Adds a Super Convenient Music Player to Your Browser

Late last year, YouTube launched its highly anticipated music service YouTube Music Key. Unfortunately, not everyone had access to it as the service was invite-based. The ad-free service was available to selected users at the cost of $7.99 per month. Other options trim down to inconvenient apps that require you to sign in to websites or don’t allow background listening. However, there will be no longer a need for any of them.

Streamus, a Chrome extension, is a new music service that simply uses YouTube content and plays it through a convenient music player. The extension sits on the top right corner of the address bar and pops up when chosen. It is very simple, and cuts off the need to visit YouTube to search for music.

You can also make a playlist, hear your favourite tracks, and can share the same with your friends via a URL. There is also an option of radio from where you can listen to the national and international stations. All in all, it’s an amazing player to get a quick access of your favourite tracks.

January 21, 2015
Indians Can Now Watch YouTube Videos Offline on their Smartphones

YouTube received an enthusiastic response when it announced that it will soon facilitate audience with viewing videos offline. The company kept its word and recently launched its offline feature during a press event.

With this new feature, users can watch videos even when offline through the YouTube app. However, to make it possible, one has to first download the video using thier data pack or Wi-Fi. Once the desired video is taken offline, it can be watched buffer-free within the time frame of 48 hours.

The Vice-President of Engineering, YouTube commented:

[quote text_size=”small”]

Already, we’re seeing over 40 per cent of our traffic in India come from mobile devices. By launching this offline experience on YouTube in India today, we hope to help people move past the challenges of data connection, speed and cost to enjoy a smooth, buffer-free version of YouTube.

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The offline video service works like when you chose to download a desired video, it asks you for the playback quality of the same. One you chose the quality of the video, it downloads and automatically adds it to the offline section for you to watch it later.

Ajay Vidyasagar, Regional Director of YouTube commented that India is the fifth-largest market for partner revenue in the world. Features like this will just make this stronger. He believes that we could get into the top three markets very soon.

The online video channel has partnered with different music companies and production houses in India like Saregama, T-Series, Shemaroo and Yashraj Films to provide content. The service has also been launched in Indonesia and the Philippines, along with India.

December 12, 2014
How YouTube’s New Music Key Service Can Revolutionise the Music Streaming Industry

YouTube has launched its long-awaited music subscription service called Music Key in beta version. The new service comes with a $7.99 price tag for an initial promotional period, with a standard rate of $9.99 per month. YouTube Music Key offers access to Google Play Music’s entire library, as well as providing ads-free music videos, background playback capabilities, and offline caching for viewing without a connection.

To kick off the service, YouTube opens with a private invite-only beta, offered just to the heaviest music consumers on the site. However, if you are desperate to try the new service, you can sign up for Google’s other music series Google Play Music commit to $10 monthly, and you get to be a YouTube Music Key subscriber as well (and yes, you get 2 months free subscription for Music Key with it).

YouTube is the No. 1 place for folks to discover new music. Also, music videos don’t air on MTV anymore, but all of the latest pop acts release their videos on YouTube. Justin Bieber launched his career on YouTube, Harlem Shake became the song of the decade here. Top 40 doesn’t define the music scene anymore. This makes YouTube new subscription service a big deal. The video-sharing website has become a one-stop website for music videos, cover songs, lyric videos, reality shows, ‘Soldier coming home’ videos and pretty much everything. YouTube knows well that the lines between music and everything else are more blurred than before.

The company is going to make most of it with this new service. “Overall, we rely on the information that we get from our partners, or from the video uploader,” explained the YouTube spokesperson Matt McLernon in an interview. “So there are very specific cases like members of the music community, say a label or a publisher, where it’s very clear that it’s music, but the thing that makes YouTube so unique in the music space is, not only is there the traditional music side that everyone knows and loves, but with 300 hours of music and video coming to YouTube every minute, and much of that being music, there’s this whole spectrum of what people call music, or consider music, or share as music.”

The strategy YouTube has adopted is feedback-based, which is a good sign. The beta version is designed to help Google define music not just by its own standards, but by the standards of using the service for listening and watching. The aim of the beta version is to attract the most dedicated YouTube music fans, who will then offer up feedback including “why isn’t channel x included,” or “why is this here when it doesn’t seem like it should be?”

“We want it to be from both sides – we rely on the information the uploader puts in their YouTube video, but we also want to be an active part in that,” McLernon stated. “This is the same concept of what we use to determine recommended or related videos. All the different signals that we’re aware of that would tell us people are playing these videos in the same way that they would play these types of music videos.”

The company’s goal is to develop the service in the same way they developed their advertising partnership program, which started as something the company chose you out to participate in. It was complete with iterated agreements, and eventually opened its doors to all YouTube creators and uploaders to opt into.

Music downloads on iTunes are not selling the way they used to, CDs have become almost non-existent in stores, and streaming music sales keep rising. Matt admits that based on how well the beta version is received by the early users, it’s definitely possible that we’ll see the model applied in one way or another to other categories within the streaming video site too. However, Google has a big task ahead to figure out how they want to proceed with the Music Key.

November 18, 2014
YouTube Updates Itself to Support 48 and 60 FPS Videos

The ultimate video destination, YouTube, has come up with an excellent gift for the gaming community. The video sharing site has now introduced support for the 48 and 60 fps videos which will result in some sweet gameplay videos.

YouTube has already uploaded three videos as examples for the new service. Currently, this support service is only available for Chrome and Safari browsers. You may also watch the videos in resolutions of 720p and higher.

The higher frame rate means smoother motion and more detailed visuals. This will come handy for gamers as well as those who share their projects using YouTube. This, though, won’t result in older videos getting updated to the current frame rate.

YouTube had promised this feature back in June and has finally made it available. So, if you were waiting to upload and flaunt some of your sweetest gaming escapades, this is your moment now.

October 30, 2014