Google to Help Brands Create Effective Promotional Campaigns On YouTube
Google is the most prominent advertising platform of the internet. With its broad range of offerings, Google provides multiple advertising venues for companies. Google will be debuting its ‘Behind the Scene’ series to showcase the power of branded video content on its YouTube platform. The series will be launched today, with Clean&Clear’s ‘See the Real Me’ campaign, which debuted last year on YouTube. The central idea of ‘Behind the Scene’ series is to showcase the brands and agencies on how to create more gripping video content.
[quote text_size=”small” author=”David Mogensen” author_title=”Head of YouTube Ads Marketing”]
Increasingly we’re hearing from brands that they want to become better content creators on YouTube, but they’re not exactly sure how to do it. We thought instead of telling them how to be better content creators we can show them by highlighting a brand that’s going on the same journey.
This move is targeted at attracting more marketing personal who are focusing on creating branded online content to reach the masses. YouTube is keenly interested to be a beneficiary of the branded content push. The ‘Behind the Scene’ series will be the first of its kind for YouTube. Mogensen said that more of such series could help in educating brands on creating exciting content that strikes a chord with the audience.
Clean&Clear is a Johnson & Johnson skincare owned brand. It launched its ‘See the Real Me’ series on YouTube last year to showcase how real girls, social media influencers and celebrities tackle personal challenges. Clean&Clear produced more than 120 videos and was viewed by almost 30 million viewers.
The ‘Behind the Series’ will include videos on ‘how to create content strategy’, ‘how to spark a conversation with the audience using content’ and ‘how to operationalize content creation’. It will also feature interviews with the executives of Johnson & Johnson and the story of the conceptualization, production and launching of the campaign. This series will also help marketing and advertising students to understand the nitty-gritties of online marketing using the power of YouTube and other social media services.