HTC has been following the brand evangelist story for a couple of years. With Robert Downey Jr. taking the reins of the title globally, the new look and brand direction for HTC was formed. This was also a first step in their “Here’s to Change” campaign.
HTC yesterday unveiled its new jersey in partnership with Northeast United Football Club, which is a team owned by John Abraham. The Partnership goes into its second year as HTC remains the title sponsor for the team.
HTC stands for substance and elegance, it and has a strong connection with the youth; traits which are amply reflected in my own life. We are delighted that HTC will be supporting us again this season and I look forward to further strengthening our relationship over the next two years.
-John Abraham
John will also lead the Taiwanese company’s brand operations in the Indian market. With experience in marketing prior to his stint as a full time celebrity John claims that he has a right balance in and is the correct person for the position.
The Indian Super League kicks off on 3rd October and will last through December 2015. However, HTC and John Abraham will continue building ideas for the brand for the next two years.
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