LeTV rebranded itself as LeEco to reflect its new direction forward. The company held an event yesterday in India where it spoke about its new brand, which involves an open ‘ecosystem’ with a connected world. To do this, LeEco is diversifying itself. The company that started with television and content (hence the original name) has moved on to other venues like smart cycles, internet-linked electric cars, and smartphones.
LeEco’s EcosystemYesterday, LeEco launched three new smartphones in India – Le Max, Le 1s and Le Max Sapphire. The first half of the event, however, was used to talk about the brand’s new ideology. The company’s [...]
Yesterday, news around the world focused on Lenovo killing off the Motorola brand name from its phones. Lenovo’s decision to do this was to bring its phones under one name. It followed that any upcoming smartphone by the company will be branded under “Moto” and “Vibe”, removing Motorola’s name, but keeping the “M” logo.
A day after, Motorola released a statement in its blog to address the news. The company reassured that ‘Motorola Mobility’ will continue to exist and Lenovo will still use the name for its phone division. “As a wholly owned subsidiary, we remain the engineering, design and manufacturing engine [...]
It looks like another popular name in the mobile phone industry is set to follow the same fate as Nokia (although the latter might be making a comeback this year). Buzz around the internet is that Motorola will soon be phased out.
Lenovo, which bought Motorola from Google back in 2014, announced at CES 2016 that it will phase out the Motorola brand for its phones. “We’ll slowly phase out Motorola,” said Motorola Chief Operating Officer Rick Osterloh.
The decision is particularly interesting when seen in light of Lenovo’s statement back in 2014 when it said that, “We plan to not only protect the Motorola brand, but make it [...]
HTC has been following the brand evangelist story for a couple of years. With Robert Downey Jr. taking the reins of the title globally, the new look and brand direction for HTC was formed. This was also a first step in their “Here’s to Change” campaign.
HTC yesterday unveiled its new jersey in partnership with Northeast United Football Club, which is a team owned by John Abraham. The Partnership goes into its second year as HTC remains the title sponsor for the team.
HTC stands for substance and elegance, it and has a strong connection with the youth;Â traits which are amply reflected in my own life. We are delighted that HTC will be supporting us again [...]
