Ola Will Counter Uber by Launching its Own Courier Service in India

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Ola Will Counter Uber by Launching its Own Courier Service in India

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It seems Ola is bent on conquering the Indian market before its rival Uber does. After venturing into food delivery service and groceries, the company now wants to get into logistics services. According to a report, Ola has started testing a delivery service along the lines of UberRUSH, Uber’s courier service. The service will reportedly launch by mid-July.

As reported, the service will deliver shopping orders at the customer’s doorstep within three hours. Apart from that, customers can also use Ola app for various purposes, from sending parcels to picking up laundry. Ola is said to have tied up with several businesses including florists, bakeries, laundries and ice-cream parlors. Moreover, apart from cabs, the deliveries will also be carried out on motorbikes and bicycles.

It will be interesting to see how Ola’s new move will disrupt the traditional logistics service. Ola already operates more than 18000 taxis across India, and if the company adds bicycles and motorbikes for its delivery service, it could become one of the most efficient logistics services in the country. It will be a matter of concern for major logistic providers such as BlueDart and DTDC if Ola decides to foray into shipping services. So far, there is no mention of such intentions by Ola.

Ola is probably playing it smarter by launching a service similar to Uber’s courier service before Uber does it. If the move is successful, Ola might achieve the same level of success that Uber has achieved in the US.

Source : [tw-button size=”small” background=”” color=”” target=”_blank” link=””]BGR[/tw-button] [tw-button size=”small” background=”” color=”” target=”_blank” link=””]The Hindu Business Line[/tw-button]

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Tejan Mitra
Tejan Mitra