December of 2014 was when Micromax formed and launched their fork called Yu Televentures. The online sale company, is designed completely to take on the likes of Xiaomi and OnePlus. The company had great ambition and a unique business model. It brought in the best of Xiaomi and OnePlus to the Indian masses for a budget.
The first device, the Yureka, was a huge success for the company and a great product to launch with. At their most recent launch, Rahul Sharma, CEO Yu Televentures, revealed his plans for the company and launched the Yuphoria along with several other devices. This included the recently launched YuFit Fitness band.
Today the company has announced the Yu Yureka Plus, priced at Rs. 9,999. Do not be confused by the name, the handset is not larger than the previous Yureka, nor is it bumped up in specs. It does have some minor, yet significant, upgrades. The Yureka Plus comes with a 1920x1080px display vs the 720px on the original Yureka. The Plus version also gets the Corning Gorilla Glass 3 protection layer added to the top of the display. All this is on the same size 5.5-inch display which bumps up the pixel density to 400 ppi.
The new Yu Yureka Plus also has a new camera sensor, made by Sony, keeping the Mega Pixel count intact at 13 MP. The company is also touting a new improved chassis and better build qualities.
However, the most important change to us is the new white colour finish back panel option. Which not only gives this handset a distinctive look but a slightly more premium one.
Registrations for the handset have begun today, and the phone will go on sale on the 24th of July at 12:00 Noon, at Amazon.in. The Yu Yureka Plus comes in two colour options, the Moondust Grey and Alabaster White.
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| Hardware Specs | Yu Yureka Plus |
| Display | 5.5-inch FHD Gorilla Glass 3 |
| Resolution | 1920 x 1080px 400ppi |
| Chipset | Qualcomm Snapdragon 615 |
| Processor | 1.5GHz Octacore | 64 Bit |
| GPU | Adreno 405 |
| RAM | 2GB |
| Primary Camera | 13MP Sony Sensor |
| Front Camera | 5MP |
| Video Recoding | 1080p Full HD |
| Storage | 16GB |
| Expandable Up to | 32 GB |
| Battery | 2,500 mAh |
| Operating System | Android 5.1 Lollipop with Cyanogen 12 |
| Bluetooth | 4.0 |
| Price | Rs. 9999 |
Check out the unboxing and hands on of the device here.
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