Yu Yureka Plus Launched in India

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Yu Yureka Plus Launched in India

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December of 2014 was when Micromax formed and launched their fork called Yu Televentures. The online sale company, is designed completely to take on the likes of Xiaomi and OnePlus. The company had great ambition and a unique business model. It brought in the best of Xiaomi and OnePlus to the Indian masses for a budget.

The first device, the Yureka, was a huge success for the company and a great product to launch with. At their most recent launch, Rahul Sharma, CEO Yu Televentures, revealed his plans for the company and launched the Yuphoria along with several other devices. This included the recently launched YuFit Fitness band.

Alabaster White and Moonstone Grey

Alabaster White and Moonstone Grey

Today the company has announced the Yu Yureka Plus, priced at Rs. 9,999. Do not be confused by the name, the handset is not larger than the previous Yureka, nor is it bumped up in specs. It does have some minor, yet significant, upgrades. The Yureka Plus comes with a 1920x1080px display vs the 720px on the original Yureka. The Plus version also gets the Corning Gorilla Glass 3 protection layer added to the top of the display. All this is on the same size 5.5-inch display which bumps up the pixel density to 400 ppi.

The new Yu Yureka Plus also has a new camera sensor, made by Sony, keeping the Mega Pixel count intact at 13 MP. The company is also touting a new improved chassis and better build qualities.

However, the most important change to us is the new white colour finish back panel option. Which not only gives this handset a distinctive look but a slightly more premium one.

Registrations for the handset have begun today, and the phone will go on sale on the 24th of July at 12:00 Noon, at The Yu Yureka Plus comes in two colour options, the Moondust Grey and Alabaster White.

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Hardware Specs Yu Yureka Plus
Display 5.5-inch FHD Gorilla Glass 3
Resolution 1920 x 1080px 400ppi
Chipset Qualcomm Snapdragon 615
Processor 1.5GHz Octacore | 64 Bit
GPU Adreno 405
Primary Camera 13MP  Sony Sensor
Front Camera 5MP
Video Recoding 1080p Full HD
Storage 16GB
Expandable Up to 32 GB
Battery 2,500 mAh
Operating System Android 5.1 Lollipop with Cyanogen 12
Bluetooth 4.0
Price Rs. 9999

Check out the unboxing and hands on of the device here.

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Bharat Nagpal
Founder and Chief Editor of iGyaan. Bharat likes to keep on top of technology ! Follow Him on Google Plus : Google+