Google Rebrands Itself as ‘Alphabet’

The biggest Internet-based tech company in the world has major announcements for us today. The latest news on Google Inc. is that it has renamed itself as Alphabet. Alphabet is now the umbrella company that owns Google and the other companies that Google owned. Google founders Larry Page and Sergey Brin will run Alphabet as CEO and President, respectively, while Sundar Pichai will be the new CEO of Google under Alphabet.

What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google.

In an official blog post, former Google CEO Larry Page claimed that the major restructuring is to make “things cleaner and more accountable.” The official Google announcement on its blog, suggest that there will be a new placeholder site called abc.xyz. However, the entire list of companies that come under Alphabet is unclear.

“The whole point is that Alphabet companies should have independence and develop their own brands” – says Larry Page, CEO of Alphabet.

Alphabet’s aim, as mentioned in their official blog – is to have a strong CEO who runs each business, while the CEO and President of the umbrella company, handles capital allocation and work, to make sure that each business is doing well. This seems like a more consolidated administrative measure, more than anything else. It will help the founders to have a better hold over all the companies along with competent leadership. As of now there are no reports suggesting that this interior change would in any way affect the user’s day to day dealings.

[tw-toggle title=”A draft list of the companies under Alphabet”]
Alphabet (the main company) B (rumoured to be Boston Dynamics, however it is unclear whether it is under Google or not) Calico (focused on longevity) Capital (investment) D E Fiber Google (now led by Sundar Pichai and includes search, ads, maps, apps, YouTube, and Android) Hooli J K Life Sciences M Nest O P Q R S T U Ventures W X lab Y Z Please note that this is only a suggested list and not the confirmed one

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For more information: [tw-button size=”medium” background=”#07ABE2″ color=”” target=”_self” link=”http://googleblog.blogspot.in/2015/08/google-alphabet.html”]Google Blogspot[/tw-button]

[tw-button size=”medium” background=”#07ABE2″ color=”” target=”_blank” link=”https://abc.xyz/”]abc.xyz[/tw-button]