Micromax Mobile has appointed Hugh Jackman (Yes Wolverine !! ) as the face of the company. For at least the following year, he will be the brand ambassador for the Indian Mobile phone player. The association will kick off with the new Micromax smartphone – Canvas Turbo, to be launched soon in the Indian market. Oddly enough, Micromax being an Indian brand has chosen a Hollywood celebrity as their brand ambassador, does this mean that Micromax has big global plans?
I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.-Hugh Jackman said
We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.At Micromax, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to a creating a strong 360 degrees campaign with Canvas Turbo to bring alive this new experience for our audiences across print, TV and online platforms. – Shubhodip Pal, CMO, Micromax
Whatever plans the company has going forward, this bit of news definitely confirms the upcoming launch of the Micromax Canvas Turbo.
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