LG has put them selves on the map in the past couple of years. Taken as a company known for “cheap” products, LG has managed to quickly change their public image and their product lineup to match their image.
Amit Gujral, who has spent well over a decade and a half with the company, heads the marketing for the Mobile division of LG and sits out of the large and lavish Greater Noida HQ which also doubles up as a factory for home appliances.
The LG G3 is being pushed by Mr. Amitabh Bachchan as an “Endorser”, Amit Gujral claims the campaign is simply to push a “legend by a legend”. The company is not interested in playing a catch up game, and wants to go beyond the thinking of its competition.
[quote text_size=”small” author=”Amit Gujral” author_title=”Marketing Head – LG Mobile India”]
We don’t want to play catch up!
[/quote]
LG is also working on a tablet that they will launch shortly, said Amit coyly. Giving us another opportunity to sit with him to discuss details. The company has understood that there is very little need between a large phone and a tablet for consumption of content.
Amit claims that Social Media availability for a brand is a must, and the trend in the market is more “we” than “me”. LG is available for the consumers on Social Media and is arming up operations to be available in a better fashion.
Software is key and mostly all our phones are running KitKat, from mid to High segment , said Amit. Going forward LG will continue supporting updates for products.
Watch the full video below for the juicy bits.
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