#LetsTalkShop with LG’s Amit Gujral

Now Reading
#LetsTalkShop with LG’s Amit Gujral

Browse This Page

LG has put them selves on the map in the past couple of years. Taken as a company known for “cheap” products, LG has managed to quickly change their public image and their product lineup to match their image.

Amit Gujral, who has spent well over a decade and a half with the company, heads the marketing for the Mobile division of LG and sits out of the large and lavish Greater Noida HQ which also doubles up as a factory for home appliances.

The LG G3 is being pushed by Mr. Amitabh Bachchan as an “Endorser”, Amit Gujral claims the campaign is simply to push a “legend by a legend”. The company is not interested in playing a catch up game, and wants to go beyond the thinking of its competition.

[quote text_size=”small” author=”Amit Gujral” author_title=”Marketing Head – LG Mobile India”]

We don’t want to play catch up!


LG is also working on a tablet that they will launch shortly, said Amit coyly. Giving us another opportunity to sit with him to discuss details. The company has understood that there is very little need between a large phone and a tablet for consumption of content.

Amit claims that Social Media availability for a brand is a must, and the trend in the market is more “we” than “me”. LG is available for the consumers on Social Media and is arming up operations to be available in a better fashion.

Software is key and mostly all our phones are running KitKat, from mid to High segment , said Amit. Going forward LG will continue supporting updates for products.

Watch the full video below for the juicy bits.

What's your reaction?
I Want This
About The Author
Bharat Nagpal
Founder and Chief Editor of iGyaan. Bharat likes to keep on top of technology ! Follow Him on Google Plus : Google+
Leave a response
  • vijayshimla
    August 14, 2014 at 1:49 pm

    Instead of paying Crores to Shri Amitabh Bachan, LG is advised to bring to India the dual SIM version of G3..because a dual SIM flagship Phone will be a game changer for LG in India. They have already got the Dual SIM G3 in China, then why not here Mr. Amit Gujral !!

  • pvashishtha
    August 4, 2014 at 10:48 pm

    LG needs to make over the title of “no-more-update” company.. timely
    update of the software will increase the market share of LG and trust
    among the users, else it may lose the spot with other companies eager to take place of top guns of the mobile business with aggressive marketing and business strategies..

Leave a Response