Facebook launched a handful of standalone apps last year including the newest offerings called Rooms. Facebook’s strategy to monopolize and drive funds from its already established multi-billion user base is quite clear. Now, another app, called Facebook Lite has been launched by the company for emerging markets.
Technically, Facebook Lite is specifically designed for low-end Android devices in emerging markets. The app has been quietly rolled out in a handful of countries such as Asia and Africa over the weekend (Bangladesh, Nepal, Nigeria, South Africa, Sudan, Sri Lanka, Vietnam and Zimbabwe to be precise) where it is being tested with the aim to further expand.
Facebook Lite is only 252k in size and look quite similar to the simplified version of the mobile website launched in 2009. The smaller size will accommodate low-end and dated Android devices and those on 2G/poor quality internet connections.
The app is based on Snaptu, Facebook’s feature phone client, however, it includes some familiar Android features such as push notifications and camera integration, to make the experience a more sophisticated one.
Primary focus of the app will be tapping soaring sales of low-end smartphones in Asia. A stand alone app seems to be a perfect way out and taking advantage of the emerging markets. Apparently, the move has seen fruitful results already. It has already crossed 10,000 downloads, with a 4.6 rating from an initial 693 reviewers.
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