Today began with a news that could have been the cause of jubilation at Micromax’s office but would bring gloom to Samsung’s. Research firm Canalys had reported that Samsung was pushed off from the top spot by Micromax in the fourth quarter of 2014. But Samsung has now hit back at the report quoting data from market research organisation Gfk group.
Samsung has said that according to the Gfk data, its volume market share in the October-December 2014 quarter was 34.3% whereas the value market share was 35.8%.
[quote text_size=”small” author=”Asim Warsi” author_title=”Vice President, Marketing, Mobile business, Samsung India Electronics Pvt. Ltd.”]
In the entire year 2014, we continued to lead the market with innovative and exciting offerings. Our volume market share in the smartphone market in the year was 35.7%, which is more than double than that of the next player, while our value share was 40.2%, which is more than four times the next player. The GfK data is based on actual retail sales in 50,000-plus population cities.
[/quote]
But all of this doesn’t depart from the fact that the company has been losing ground to brands that are offering a lot more features to the consumers. Samsung has to find a silver bullet to return back to the prominent spot it used to at during the start of the smartphone race.
Leave a Reply