Category: Apple

Apple Might Name the New 5.5-inch Model ‘iPhone 6L’

We’ve been hearing about the next generation of the new redesigned iPhone a hell lot. All rumors point toward bigger screens for the next iPhones, and now a Chinese website claims Apple is going to name the 5.5 inch version of the revamped device as ‘iPhone 6L’.

The leaked pictures of purported iPhone 6L by Apple Daily, a premier Chinese language newspaper, shows the device has a purple interior and is juxtaposed with a 4.7-inch iPhone 6.

Leaked Image by Apple Daily

It’s unclear how the site discovered the name (it doesn’t appear on any of the photos), so we’re taking this news with a pinch of salt. The report reveals three components bound for Apple’s rumored 5.5-inch iPhone, which some predict will launch alongside — or shortly after — a new 4.7-inch version of the smartphone.

Apple Daily reported that iPhone 6L will have 2915mAh Battery

The 5.5-inch iPhone 6L is shown with a high-capacity 2915mAh battery, which is nearly twice the size of the 1810mAh power pack inside the 4.7-inch iPhone 6, both which are notably larger than the 1560mAh battery on the iPhone 5s. Also, the new iPhone(s) are said to be built with nearly-unbreakable sapphire-crystal screens. Though, it seems that the new screen is creating trouble for the company, which may result in higher price and a delayed release date.

Another rumour has pointed out that Apple is working on making these large size phablets/phones comfortable to use. The report points out that Apple has made the area around the home button significantly smaller than on the iPhone 5s, thus leaving a lot more space for the display without making the phone’s basic frame significantly larger.

Leaked image by uSwitch

It is also noted how Apple has thinned out the side bezels on the iPhone 6 compared to earlier releases, which will again allow it to have phones with larger displays that could still fit comfortably in your hands.

However, as much as these reports seem exciting, nothing can be confirmed till we see Tim Cook and his Cupertino crew reveal the new iPhones.

August 16, 2014
Techies at Work: Making India Proud

“The U.S. is looking to India as more than just a marketplace for our defense products, but as a technology, aerospace and strategic partner for our future endeavors”, said Kit Bond, a former US Senator. The current global technology scenario, clearly, highlights the rise of Indians in the worldwide market and as Indians, we take pride in it. After all, what is a country without its countrymen? And what do we toil for, if not our own country?

As India celebrates its 68^th Independence Day, we bring to you the top Indian techies from all over the world that have done all they can and more to make India proud.

1. Satya Nadella

CEO, Microsoft

Born in a Telugu family in Hyderabad, Satya Nadella replaced Steve Ballmer as the CEO of Microsoft. He joined Microsoft in 1992 and since then, has worked at various projects including the company’s transformation from client services to cloud infrastructure and computing.

Before being announced the CEO of the company on 4 February 2014, Nadella was working as the President of the Server and Tools Division. His desi reason for success, he mentions, is the leadership and teamwork skills he learns from cricket!

2. Padmasree Warrior

CTO, Cisco Systems

Padmasree Warrior is the current CTO (Chief Technology & Strategy Officer) of Cisco Systems and the former of Motorola Inc. Born and raised in the city of Vijayawada in the southern state of Andhra Pradesh, she has worked for 23 years at Motorola and 7 years (and still counting) for Cisco Systems.

At Cisco, she is responsible for strategic partnerships, mergers and acquisitions, integration of new business models, incubation of new technologies and talent. Earlier this year, she was listed as the 71st most powerful woman in the world by Forbes magazine.

3. Amit Singhal

Senior Vice President, Google Inc.

Amit Singhal, also called a “Google Fellow”, is the current Senior Vice President of Google Inc. A product of IIT Roorkee, Mr. Singhal is also the head of Google’s core ranking team. He joined Google in 2000 and has worked sincerely towards its development ever since.

According to New York Times, he is the master of what Google calls its “ranking algorithm” — the formulae that choose which Web page provides the most suitable answer to a user’s question. Prior to joining Google, he worked in AT&T Labs.

4. Shantanu Narayen

President and CEO, Adobe

He started his career at Apple and is currently, the President and CEO of Adobe. His journey includes various other landmarks such as Silicon Graphics and Pictra Inc. Born in Mumbai, raised in Hyderabad, Mr. Narayen is currently the Board Member of Dell Inc., Adobe Systems and University of California at Berkeley.

He was one of the most hard working and inspirational forces behind Adobe’s $3.4bn attainment of multi-media company Macromedia in 2005. His 16 year career at Adobe reflects the Indian technology talent that currently resides in the creative technology tool industry.

5. Vinod Dham

Managing Director and Founder, Indo US Venture Partners

This list will not be complete without the ‘Father of Pentium’. An inventor, entrepreneur and venture capitalist, Mr. Dham is a celebrated Indian among all techies from the world for his contribution to the development of highly successful Pentium processors from Intel.

A respected alumnus of Delhi College of Engineering, he specialized in solid state electronics – the technology which forms the basis for the storage that is found in every smartphone and tablet as well as many laptops. He led the development of the Pentium processor, and also co-invented Intel’s first flash memory technology.

August 15, 2014
Apple Bans Use of Hazardous Chemicals in iPhone, iPad Assembly

Five months ago, Chinese and American labor right groups petitioned Apple to investigate the use of potentially hazardous materials in its iPhone and iPad assembly process. The company has announced that it will make changes, banning the use of at least two chemicals.

China Labor Watch and Green America asked the company to abandon the use of benzene and n-hexane in the production of the iPhone. These chemicals can also be found in substances including paint strippers, industrial cleaning products and household cleaners. Benzene is a known carcinogen, and n-hexane has been linked to nerve damage.

Demonstrations against the use of hazardous chemicals in the production of iPhones outside an Apple Store in New York April 25, 2014.

A four-month investigation at 22 factories found no evidence that benzene and n-hexane endangered the roughly 5,00,000 people who work at the plants, according to Apple. No traces of the chemicals were detected at 18 of the factories and the amounts found at the other four factories fell within acceptable safety levels, the Cupertino, California, company said.

Nevertheless, Apple decided to order its suppliers to stop using benzene and n-hexane during the final assembly of iPhones, iPads, iPods, Mac computers and various other accessories. What’s more, Apple has made it mandatory for all its factories to test all substances to ensure that they don’t contain benzene or n-hexane, even if the chemicals aren’t listed in the ingredients.

Workers assembling iPhones

“This is doing everything we can think of to do to crack down on chemical exposures and to be responsive to concerns,” Lisa Jackson, Apple’s vice president of environmental initiatives, said in an interview with The Associated Press. “We think it’s really important that we show some leadership and really look toward the future by trying to use greener chemistries.”

Jackson also said that they asked manufacturers to find safer alternatives and ban the use of the chemicals in the final assembly process. Apple will require its manufacturers to test all cleaning agents and degreasers before they’re used in production to make sure there are no hidden chemical risks.

Apple is believed to have assembled an advisory board to further reduce the use of toxins in the company’s products and supply chain.

August 14, 2014
Leaksters at it Again : iPhone 6 Box and Handset Revealed

Love them or hate them, the leaksters are out for the all-new upcoming smartphone. No other phone has seen such scrutiny or faced such regular leaks like the Apple’s iPhone 6.

Now Techradar has gone ahead and posted snaps of what they say is the next iPhone 6 along with its box. The phone they are showing off may look like a knock off but they do have a snap with the Apple logo at the start on the display. The box seems no different from the previous releases of the phone; the screen as expected is bigger than its predecessors.

Unpacked, For Real?

The Health app is absent from the Box top

Apple logo at the start screen

Techradar claims the photos are authentic and have been acquired through an Apple insider. The square at the center of the home button and the health app on the screen seems to be missing thereby fueling speculations of this being a mock product made by somebody with a lot of time on their hands. But overall the device shown in the image lives up to all the leaks and renders posted in the past few months.

The leaks have slowly started to become a menace. They were great when they used to release certain specifics of the upcoming products. They used to add to the hype around the products and in turn made us eagerly wait for the release date of the products. But now they are being giant spoilers, both for the companies as well as the enthusiasts. There needs to be a sort of leakster ethic with limits. By doing this, they’d keep some healthy surprises for all.

[poll id=”17″]

August 12, 2014
Microsoft’s New Surface Pro Ads Taunt the MacBook Air

In a desperate attempt to promote its Surface Pro 3 tablet, Microsoft today launched three new ads targeting Apple’s MacBook Air and comparing the two devices. The new ads focus on the tablets multi-tasking, touch features and expandable hardware.

The advertisement titled ‘Crowded’ focuses on two narrators and how the Surface Pro 3 is a tablet and a laptop. When told about the Surface Pro 3 by the first narrator, the second claims that the tablet doesn’t have the power of the MacBook Air’s Intel i5 processor. The first narrator states that the Surface Pro 3 does have an equal processor, and shows off Microsoft Office, Photoshop, pen support and its touchscreen. The second narrator counters with showing off his own touchscreen (an iPad), and exclaims “I have a lot of stuff to carry.” The ad ends with the first narrator saying “You are more powerful than you think”, referencing Apple’s recent “Powerful” ads for the iPhone 5s.

Second advert called ‘Head To Head’ directly compares both the devices. The ad draws a parallel between the 128GB of storage and 4GB of RAM on each device. However, Microsoft keeps on emphasizing the Surface Pro 3’s touchscreen, pen support and detachable keyboard, while the MacBook Air is shown to have none of those features.

The third ad “Power” starts off with a Mac user curious about a full version of Adobe Photoshop running on the Surface Pro 3, once again demonstrating the device’s laptop and tablet capabilities. The narrator claims that the Surface Pro 3 is just as fast as the Mac, boasting a touchscreen with a kickstand along with a Mini DisplayPort and a USB port. The ad ends when the Mac user states “So you’re saying it does more than my Mac?”, and the Surface Pro 3 user going “Well, technically you said it.”

August 11, 2014
Sapphire Glass Troubles Apple, iWatch Release Date Delayed

Rumors of the release of Apple’s iWatch have been flying high for a long time. Seems like we’d have to wait a little while longer before we have the device wrapped around our wrists. The latest speculation suggests that the device could be delayed from September to October, while some even believe that it might be slated for a November release.

Apple has supposedly been working on their version of a smartwatch since 2011. Well, it has taken them way too long, hopefully they’re working on something substantial and path-breaking, which would be worth the wait.

Meanwhile, Apple refuses to confirm the development or the existence of the smartwatch. Re/Code, independent tech news reporters, which are considered reliable sources, said the rumored wrist item would be introduced in October. “People familiar with Apple’s plans tell Re/code that the company hopes to schedule a special event that month to show off the device,” their website quoted. It is also purported that the iWatch will likely to be integrated with the new Healthkit app that is to be introduced with iOS 8. It is said to display all the essential health-related information recorded by the watch.

Apple’s iwatch concept

In June, Reuters revealed the Cupertino-based company’s plan on making multiple screen sizes and designs for market release this fall, which was supported by a leaked patent from USPTO indicating a multitude of smartwatch devices. The patent mentioned of a device called “iTime” that deals with convertible and removable parts from a central unit. Apple has also allegedly sought an “iWatch” patent in Japan recently.

According to KGI analyst Ming-Chi Kuo, who also, has been a reliable source for predicting Apple product plans in the past, said that the iWatch is believed to debut later than expected, due to complications related to both the new hardware and software. “We have pushed back our estimated time of iWatch mass production from late-September to mid/late-November. We also lower our forecast of iWatch 2014 shipments by 40% to 3 million units,” said Kuo.

The reason, Kuo pointed out, is the ongoing issue of sapphire glass covered lens production. This suggested further that Apple could only be shipping half of the targeted units with sapphire-covered features while the other half with the old Gorilla Glass close, at the end of the year.

It is also reported that Apple is taking the luxury route, targeting the “geek to chic” market by wooing Swiss watchmakers ‘Swatch’ to partner with them. “Fashion is the name of the game; most expensive model is likely to be priced at several thousand US dollars. Referring to the rules of the fashion market, we predict the iWatch casing and band will come in various materials. The most expensive model of the iWatch line will carry a price tag of several thousand US dollars,” Kuo added.

August 11, 2014
Apple May Bring Siri-like Personal Assistant to the Mac

In a development similar to the movie ‘Her’, Apple is planning to bring a voice based personal assistant to their desktop systems that run on Mac OSX platform. The company had filed a patent application back in February which was released yesterday.

The patent doesn’t exclusively mention Siri, but instead uses the term Apple’s “digital assistant”. The new personal assistant or what some may call desktop Siri, will be able to deliver Siri’s functions with added features. It can be conjured up using predetermined gestures on the touchpad or through an icon on screen.

Apple’s patent application also states that the digital assistant will be capable of performing tasks of operating systems like moving files, type and send emails, access internet and look for files, photos or play videos on YouTube. The biggest issue though will be people not just screaming at their phones, but their computers too.

The Yosemite beta has no Siri like feature as of yet so it most probably will be up and running in the next outing of the OSX. It will be a welcome surprise though if Apple includes the assistant in this release itself. But Apple thrives to perfecting its offerings to its best capabilities before bringing it out for its users, so this feature may still be a distant dream.

In the end, this seems like the natural order of things. Maybe the future where we bid farewell to keyboards and mouse is around the corner.

August 8, 2014
Apple and Samsung Agree to Dismiss their Patent Battle

Apple Inc. and Samsung Electronics Co. are starting to wind down their global patent dispute. Smartphone giants announced in a joint statement that they will drop all patent lawsuits outside the U.S. However, the two companies still haven’t settled their patent disputes within the U.S.

The two companies have sued each other in Australia, Japan, South Korea, Germany, Netherlands, the UK, France, and Italy, and all these cases are being dropped, without being settled and without any cross-licensing agreements being negotiated. The companies disclosed the change in legal strategy in a joint e-mail. Apple and Samsung said they would push ahead with the most high-profile cases taking place in the U.S.

Apple first sued Samsung in the U.S. for copying features of the iPhone in 2011. Samsung then sued Apple for patent infringement in South Korea, Japan, Australia, the Netherlands, Germany, France, Italy and the U.K. Apple filed countersuits in five of those countries.

“Apple and Samsung have agreed to drop all litigation between the two companies outside the United States,” the companies said in a joint statement. “This agreement does not involve any licensing arrangements, and the companies are continuing to pursue the existing cases in U.S. courts.”

Earlier, Apple and Samsung agreed in June to drop their appeals of a patent-infringement case at the U.S. International Trade Commission that resulted in an import ban on some older Samsung phones. In the U.S., Apple had two victories against Samsung: $930 million in 2012 and $120 million in May of this year. The case is still unresolved though.

August 8, 2014
iPhone 6 Release Date Officially Confirmed!

Finally we have a number, a date that will put an end to months’ worth of speculations and rumors. The next edition of Apple’s famed iPhone series will be unveiled on the 9th of September this year. The news was shared by John Paczkowski of re/code.

The new phone will see a major departure from Apple’s usual phone design philosophy that has remained constant ever since the first iPhone was released. The next generation iPhone 6 is expected to come in two variants, a 4.7 inch model and a 5.5 inch phablet.

Historically Apple has brought out its flagship phones in the month of September and the phones are released in the market 10 days after the launch. This year is expected to be in line with that, because Apple is all about continuity.

Apart from the iPhone 6 launch, Apple is also expected to bring out its own Smartwatch to enter into a growing market of wearables. Tech industry is impatiently waiting for what could be Apple’s take of a Smartwatch and it is getting a full Apple rumor mill treatment with regular leaks about specs and designs. But nothing is sure of as yet and there has been no official word from the Cupertino based tech giant as yet.

After a long wait, and getting entertained with leaks and rumors, it will be a big relief to finally have a date to set on their calendars. With the smartphone market having radically evolved since the first iPhone release back in 2007, Apple needs to have something phenomenal in store to impress the enthusiast and the market. What is interesting is the Apple’s arch rival Samsung will release its Flagship phablet, the Note 4 at IFA Berlin on September 3. The battle of giants will always be good for the consumers. So Apple, Samsung, Fight !

August 6, 2014
Console Hit ‘Bioshock’ Comes to the iOS App Store Soon

Game Publishers 2K Games today announced that they would be releasing the original BioShock game in the iOS App Store before the end of this summer. The franchise has gained worldwide acclaim on its console version ever since video game developers Irrational Games released it for the PlayStation and Xbox platforms way back in 2007.

Bioshock will be available on select iOS devices

Irrational and 2K confirmed that this mobile version will feature all of the first-person shooter action found in the original title. Gamers will play through the game in the underwater city of Rapture, and the story will be the same as the original. BioShock’s mobile implementation will sport an iOS-tuned control scheme, and the graphics have been tweaked to run smoothly on iOS devices, according to Polygon.

BioShock isn’t the first video game franchise that is porting their game to mobile devices. The likes of EA Sports, Rockstar Games and other famed developers have also released mobile version of their popular titles like FIFA, Madden, GTA and others.

As with other recent console ports, the shooter will ship with support for iOS-connected game controllers that support Apple’s “Made for iPhone” scheme.

BioShock will be available in Apple’s App Store this summer. 2K Games did not give an exact price for the title but said it will be a “premium priced mobile game.” It will be compatible with the iPad Air, iPad Mini with Retina Display, iPad 4th generation, iPhone 5C, iPhone 5S, and iPhone 5. The game will not work on earlier Apple devices.

By Pranav Arora

August 6, 2014
Apple Releases iOS 8 Beta 5 to Developers

Apple today released the iOS 8 Beta 5 to developers, two weeks after releasing the fourth beta update and two months since introducing the new mobile operating system at the Worldwide Developers Conference. The update, build 12A4345d, is available through Apple’s over-the-air updating mechanism on iOS devices and can also be downloaded via the iOS Developer Center. Apple has also released a new Apple TV software beta update.

iOS 8 introduces a range of new features, including improved integration with OS X through Continuity, a Health app, Family Sharing features, interactive notifications, a new QuickType Keyboard and improvements to several apps like Safari, Mail, and Messages. Each beta update thus far has brought refinements and additional features to iOS 8, with beta 4, for example, bringing a new Tips app and a redesigned Control Center, among other improvements.

Currently, iOS 8 is only available to registered developers, but the operating system is expected to be released to the public this fall after several beta iterations. We may be getting close to the end of the beta testing period, however, as one rumor has suggested iOS 8 beta 5 may be the final beta version while another indicates it’s the second-to-last beta before a golden master.

The 269 MB download, which can be accessed via the iOS Developer Center, is just the latest in a string of developer updates for iOS 8 since it was first released a couple of months ago.

What are you looking forward to most in the final Beta version of iOS 8?

August 5, 2014
Check Out the Redesigned Typo 2 Physical Keyboard for iPhones

After being accused of being similar to BlackBerry keyboards, the Typo 2 physical keyboard for iPhone has been redesigned in a new second-generation model that will begin shipping in mid-September. The Ryan Seacrest-backed product aimed to give iPhone 5 and 5s owners a case that would give them a physical keyboard. BlackBerry sued Typo and eventually won a sales ban on the accessory. Apparently that didn’t deter Typo, as the company recently introduced a new model of its iPhone case.

Typo 2 is out for pre-order now, and it’s meant for the iPhone 5 and 5S. Priced at $99, this iPhone accessory will start shipping to customers during mid-September. According to its makers, it has been aimed at those who carry around two phones, one of which is used for typing and the other, for everything else (an iPhone).

With Typo 2 the company aimed to create a keyboard and case that would add the absolute minimum additional length and thickness to the iPhone, while still providing protection to the phone and smooth typing experience.

The product description reads:

The result is Typo 2, which adds just short of a 1/4 inch in thickness and a less than 3/4 inch in total length to the iPhone, while still providing an unrivaled typing experience. This is made possible by miniaturizing the components on our circuit board, using our patented TYPOTouch keyboard technology and one of the world’s smallest Lithium-ion battery, measuring at just 1mm in thickness.

The people behind Typo believe that physical keyboards are superior to the virtual buttons featured on Apple’s iPhone. Their product was in development for two years, and the company calls it “an indespensible business tool that people simply can’t live without.”

August 4, 2014
Modbook Launches a Campaign for the New ‘Modbook Pro X’

Custom Mac tablet-maker, Modbook is back in news with a new spiced up with 15.4-inch display and the latest Mac hardware under the hood. The company, famous for turning Apple’s MacBook Pro into an iPad-like tablet, launched a Kickstarter campaign to fund its latest project – the Modbook Pro X.

The Modbook has been around for about seven years, when Axiotron and Other World Computing teamed up to deliver the first Mac tablet at Macworld. Three years later in 2010, however, Apple released the first iPad, a much smaller tablet powered by Apple’s iOS. Subsequent upgrades yielded the Modbook Pro.

The Kickstart backers will be able to convert their own Retina MacBook Pros into a tablet beginning early next year. The conversion incorporates the laptop’s original hardware, with components shifted from the lower half of the computer to just behind the 15.4-inch 2,880 x 1,800-pixel LCD.

Unfortunately, the modification doesn’t come cheap. You’ll have to provide your own 15-inch Retina MacBook Pro, which starts at $2,000. And to get the modification, you’ll have to pledge at least $1,999 to the Kickstarter project. A Modbook Pro X with a keyboard stand or with rear Keybars that allow one-handed text entry cost extra.

Like other Modbooks, it ships with a stylus with 2048 levels of pressure. The tablet preserves the connectivity options of the MacBook Pro: Bluetooth, Wi-Fi, two USB 3.0 ports, one SDXC slot, one HDMI port and two Thunderbolt 2 ports. It will run OS X Yosemite when that OS becomes available in fall.

Users can also select optional KeyBars—macro keys that can save time while the user is working with the stylus. An optional keyboard stand serves as an easel, keyboard, and screen protector. Another downer is that the modification voids Apple’s own warranty. But Modbook does provide a one-year guarantee for the device.

And also, the project will need to surpass its $150,000 goal to be funded. If that does happen, it will be early next year before any rewards are shipped to backers.

August 1, 2014
Chinese Vendors Trouble Samsung and Apple for Smartphone Market Share

We all know that Samsung is losing market internationally as well as in India, now we have exact numbers to believe it. Over the past years, Apple and Samsung slugging it out at the top of the phone and tablet markets. But it seems that the recent boom in Chinese smartphone market has taken a toll on both companies.

IDC (International Data Corporation) estimates that Samsung’s smartphone shipments saw a rare year-over-year drop in the second quarter, taking it from a lofty 32.3 percent market share down to 25.2 percent. This week’s news that Apple suffered a slump in iPad sales would normally be accompanied by news of Samsung taking customers from Apple as it has done in the past. But not this time round.

The cause, analysts say, is the rapid rise of Chinese brands that cuts directly into Samsung’s low-end business. Huawei claimed 6.9 percent of the smartphone space after doubling its shipments, thanks in part to heavy discounts on phones; Lenovo too jumped to 5.4 percent on the back of both budget phones at home as well as rapid expansion abroad.

The worldwide smartphone market grew 23.1% year-over-year in 2014 setting a record of 295.3 million shipments, reported IDC. The market grew 2.6% sequentially due to strong demand and low-cost smartphones. Next quarter is forecasted to be the first to surpass shipments of 300 million smartphone units worldwide.

[quote text_size=”medium” author=”Melissa Chau” author_title=”Senior Research Manager with IDC’s Worldwide Quarterly Mobile Phone Tracker.”]

As the death of the feature phone approaches more rapidly than ever before, it is the Chinese vendors that are ready to usher emerging market consumers into smartphones. The offer of smartphones at a much better value than the top global players but with a stronger build quality and larger scale than local competitors gives these vendors a precarious competitive advantage,

[/quote]

Samsung’s fall is especially troubling given that the measured quarter included the release of the company’s new flagship Galaxy S5. Despite the high-profile launch, Samsung shipped 3 million fewer handsets this year than last year. Chinese brands were the big winners in the second quarter, helped along by the still-significant growth from the domestic market. By far the most impressive was Huawei, nearly doubling its shipments from a year ago, followed by another strong performance from Lenovo.

iCharts

July 31, 2014
Apple Acquires BookLamp, The ‘Pandora For Books’

After making a giant purchase of Beats for $3 billion, Apple has now acquired BookLamp, a book recommendation maker. Apple confirmed reports that it recently acquired book analytics firm BookLamp which is dubbed the “Pandora for Books”. The acquisition happened in April to bolster Apple’s fight in the e-book sales market, bringing better discovery and analytics to its digital storefront.

BookLamp’s most well-known product was the Book Genome Project, a platform that lets users find suggestions for books to read based on natural language analysis of other titles. BookLamp’s tech and talent could help Apple improve its iBooks service with better recommendations, search, and categorization.

The report also states that Apple has bought BookLamp’s employees and technology for a price somewhere between $10 and $15 million. Meanwhile, the BookLamp website now states it will no longer be available as “the company evolves its mission.” It hasn’t mentioned any details about being acquired by Apple.

Apple is thought to have acquired the start-up for the iBooks store, which offers e-books to iOS and OS X device owners but does not yet have an effective recommendations system for content discovery. Like the iOS App Store, Apple is likely looking to improve generated suggestions through BookLamp’s specialized software that can parse words and sentences to look for various metrics like genre, themes and even pacing.

There are several big ways Apple could be using BookLamp to bolster its own e-book platform. One option would be to use BookLamp to build a competitor to Amazon X-Ray, which lets readers see where and how often terms or characters pop up in a book. That could be useful for classifying books into categories or flagging ones with sexual or violent content as being unsuitable for kids — or simply providing feature parity with Amazon’s Kindle app, which offers X-Ray on iOS.

Considering Amazon’s headway into self publishing, it’s enticing to wonder whether BookLamp’s technology for screening manuscripts to figure out their market fit, or the other tools they were developing and using, may end up getting implemented under their new owner to determine what it should promote. BookLamp’s algorithms could augment Apple’s human editors who choose what’s highlighted on the iBooks homescreen.

The most obvious way, though, would be to use BookLamp’s content and style analysis to power individualized iBooks recommendations. Before it was snapped by Apple, BookLamp had raised around $900,000 from local backers.

With the WWDC release of the new Spotlight power upgrade and the acquisition of Swell, the radio curation app along with several other secret acquisition, it seems Apple is trying to give its best in class search boost to its ecosystem. Good curated content will simplify the life of many people and will attract them to the Apple ecosystem.

July 30, 2014