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All the Latest, News, Reviews, Updates, How To, Mobile Phone news, Global and International News, From Cameras to Automobiles, from TV To PC and a lot more! Constantly updating!

  • Google’s Nexus Prime will be the first to run ‘Ice Cream Sandwich’

    Google’s Nexus Prime will be the first to run ‘Ice Cream Sandwich’

    Looks like Google’s dropout with HTC  will continue for the coming up proprietary Google Smartphone, Usually dubbed as a developer phone, these devices get the latest versions of Android OS first and also run Stock un modded-roms. This time around the device may be dubbed the ‘Nexus Prime’ and will be manufactured by Samsung, just Like the Nexus S.

    According to BGR, the new Nexus Prime will have a “Super AMOLED HD” resolution display which will have a 720p size. There are also reports of the OMAP4460 being used as the main processor in the device.

    There are also reports that this time around Google may have a multi device launch for the Ice Cream Sandwich (seriously!) that could include flagship devices from everyone including HTC, Samsung, Motorola and even LG.

     

    [Read]

  • Sony Adds new HX9V and HX100V to their CyberShot lineup in India, Brings 3D to life

    Sony Adds new HX9V and HX100V to their CyberShot lineup in India, Brings 3D to life

    Sony has added 2 new Point and Shoot cameras to their CyberShot lineup.

    HX100v

     

    Semi-Pro Camera for Photography enthusiasts priced at Rs. 22,990/-

    Specs include

    • 3D Still Image and 3D Sweep Panorama
    • 30x Optical Zoom
    • 27mm wide angle Carl Zeiss® Vario-Sonar® T lens
    • AVCHD Full HD movie recording
    • Background Defocus and high speed auto focus
    • Built-in GPS and Compass
    • 121.6 x 86.6 x 93.1mm
    • 525g (Body), Approx. 577g (With Accessories)
    • 10.0 fps Burst Speed

     

    HX9V

    The camera costs Rs. 17,990/-

    Specs Include

    • 3D Still Image and 3D Sweep Panorama
    • 16x Optical Zoom
    • 24mm wide angle Sony G lens
    • AVCHD Full HD movie recording
    • Background Defocus and high speed auto focus
    • Built-in GPS and Compass
    • 104.8 x 59.0 x 33.9mm
    • 215g (Body), Approx. 245g (With Accessories)
    • 10.0 fps Burst Speed


    [SONY]

  • George Hotz (Geohot) joins Facebook as product developer

    George Hotz (Geohot) joins Facebook as product developer

    Internet’s more well-known celebrity iPhone and PlayStation hacker George “GeoHot” Hotz has gone to Facebook.  Rumors say that he’s involved with product development for the company’s alleged iPad app.  The news was confirmed by  a quick visit to Hotz’s Facebook page, his work status shows “Facebook software engineer starting in May 2011”

    Hotz himself is responsible for the outbreak of the Internet unlocking community due to his successful manipulations of both Apple iPhones and iPod Touches as well as Sony’s PlayStation 3. The latter caused a four-month legal battle between Sony and Hotz. The hacktivist group Anonymous launched a distributed denial of service attack against Sony in April to retaliate for the company going after Hotz.

  • HTC Launches the Flyer Tablet in India (PR)

    HTC Launches the Flyer Tablet in India (PR)

    Its Raining Tablets this year and HTC is adding to the downpour with the HTC FLYER

    The Tablet has the following Specs

    CPU Speed

    1.5 GHz

    Platform

    AndroidTM with HTC SenseTM

    Memory

    Internal storage: 32 GB

    RAM: 1 GB

    (The actual available internal storage may differ depending on the software configuration of your device.)

    Dimensions

    195.4 mm (L) x 122 mm (W) x 13.2 mm (T)

    Weight

    420 gms with battery

    Display

    7 inch touch-sensitive screen with 1024 x 600 resolution

    Network

    HSPA/WCDMA:

    • 900/AWS/2100 MHz

    Quad-band GSM/GPRS/EDGE:

    • 850/900/1800/1900 MHz

    (Band frequency, HSPA availability, and data speed are operator dependent.)

    GPS

    Internal GPS antenna

    Sensors

    • G-Sensor

    • Digital Compass

    • Ambient Light Sensor

    Connectivity

    • Bluetooth® 3.0 with A2DP for wireless

    • Stereo Headsets

    • Wi-Fi®: IEEE 802.11b/g/n

    • 3.5 mm stereo audio jack

    • Micro-USB (12-pin micro-USB 2.0)

    Camera

    • 5 megapixel colour camera with auto focus

    • 1.3 megapixel front camera

    Audio Supported Formats

    • Playback: .aac, .amr, .ogg, .m4a, .mid, .mp3, .wav, .wma (Windows Media

    Audio 9)

    • Recording: .amr, .aac

    Video Supported Formats

    • Playback: .3gp, .3g2, .mp4, .wmv (Windows Media Video 9), .avi (MP4 ASP and MP3), .xvid (MP4 ASP and MP3)

      • Recording: .3gp

    Battery

    Rechargeable Lithium-ion battery, Capacity: 4000 mAh

    Standby time:

    • Up to 820 – 1470 hours

    Video playback time:

    • Up to 4 hours

    (The above are subject to network)

    Expansion Slot

    microSD™ memory card (SD 2.0 compatible)

    AC adapter

    Voltage range/frequency: 100 ~ 240 V

    AC, 50/60 Hz

    DC output: 9 V and 1.67 A

     

    Although the MOP of the Device is almost Rs. 40,000/- it is available in the market for much less.

    [toggle title_open=”COLLAPSE THE PRESS RELEASE” title_closed=”EXPAND THE PRESS RELEASE” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

    HTC Unveils The HTC Flyer In India, The First Tablet With HTC Sense

    ·         Marks HTC’s foray in the tablet market in India

    ·         Aluminum unibody design with touch and pen interaction make HTC Flyer unique

    ·         First tablet with HTC WatchÄ video service, HTC ScribeÄ Technology and OnLive cloud gaming

    New Delhi, India – June 27, 2011 – HTC, a global leader in mobile innovation and design, today announced its first tablet in India, the HTC FlyerTM. HTC Flyer blends HTC’s trademark design language with an all-new HTC Sense user experience that has been reimagined for the tablets. Using an intuitive and innovative approach to tablets, HTC Flyer combines natural touch and pen interaction. HTC also announced HTC Watch, a new connected video service that will debut on HTC Flyer tablet, and will collaborate with OnLive, Inc. to launch the first cloud-based mobile gaming service on a tablet.

     

    “HTC believes that many people are progressing beyond a single wireless device paradigm into an era where some will own multiple wireless devices that serve their different needs,” said Faisal Siddiqui, Country Manager, HTC India.  “We saw an opportunity to create a tablet experience that is different, more personal and productive, and are extremely excited to introduce the HTC Flyer in the Indian market.”

     

    Encased in a sleek aluminum unibody, the HTC Flyer tablet exudes the iconic style and build quality HTC is known for.  It is also ultra-light, weighing as little as a paperback book, and compact enough to fit in a jacket pocket only.  With a seven-inch display, lightning fast 1.5Ghz processor and high-speed HSPA+ wireless capabilities, the HTC Flyer tablet is perfect for those who have been waiting for a tablet that is both compact and powerful.

     

    HTC Sense for Tablet

    HTC Sense revolutionized smartphones by placing the person at the center of the experience. HTC Flyer’s tablet-focused HTC Sense experience focuses on surprising and delighting people with its gorgeous 3D home screen. A unique carousel of widgets puts a user’s most important content and information at the visual center of the experience.  The HTC Flyer tablet also offers uncompromised Web browsing with Flash 10 and HTML 5.

     

     

     

    HTC Scribe Technology

    Touch interaction lights up the HTC Flyer tablet experience, but it also offers a groundbreaking pen experience. With the new HTC Scribe Technology on the HTC Flyer tablet, people can rediscover the natural act of writing. HTC Scribe Technology introduces a wave of integrated digital ink innovations that make it easy and natural to take notes, sign contracts, draw pictures, or even write on a web page or photo.

     

    HTC Scribe Technology on the HTC Flyer tablet transforms traditional note-taking into smart note-taking by integrating natural onscreen writing with thoughtful and integrated innovations. A feature called Timemark enables you to capture the audio of a meeting in line with your written notes, so tapping on a word in your notes instantly takes you to that exact place in time in the audio recording of the meeting. Notes are also integrated with the calendar so when there is an appointment reminder you are automatically prompted with an opportunity to begin a new note or in the case of recurring meetings, to continue where the last meeting left off.  In an industry first, the HTC Flyer tablet also features built-in synchronization with EvernoteÄ, the world-leading notes application and service.

     

    Streaming Mobile Movies with HTC Watch

    The HTC Flyer tablet premieres HTC Watch, HTC’s new video download service.  The HTC Watch service enables low-cost on-demand progressive downloading of hundreds of High-Definition movies from major studios. The intuitive, natural design of the HTC Watch service makes it easy to find the latest movie and video content, while advanced technology on the back-end enables instant playback over the HTC Flyer tablet’s high-speed wireless connection.

     

    Mobile Cloud Gaming with OnLive

    HTC takes mobile gaming to an entirely new level by being the first mobile device in the world to integrate OnLive Inc.’s revolutionary cloud-based gaming service. OnLive is leading in the home gaming market by letting people play top video games on their televisions and computers without the need to buy expensive gaming hardware or software.  When integrated fully, the OnLive service will enable customers to pipe the OnLive service through the HTC Flyer tablet’s broadband wireless to their television sets, or let them play directly on the tablet. When integrated on the HTC Flyer tablet, people can play a variety of games, including hits like Assassin’s Creed Brotherhood™, NBA 2K11 and Lego Harry Potter™.

     

    Pricing & Availability

    The HTC Flyer will be available at a Market Operating Price of Rs. 39,890* at all authorized HTC resellers across the country.

    * Prices may vary according to the local applicable taxes

     

    About HTC

    HTC Corporation (HTC) is one of the fastest growing companies in the mobile industry. By putting people at the center of everything it does, HTC creates innovative smartphones and tablets that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

     

    Follow HTC India on:

    Twitter: http://twitter.com/HTC_in

    Facebook: http://www.facebook.com/HTCIndia

    [/toggle]

     

     

     

     

  • App of the Day : Postale for iPhone, iPad and iPod touch

    App of the Day : Postale for iPhone, iPad and iPod touch

    Once in a while an app comes along that reminds of the good old times, Postale is that app. Possibly the easiest to use Postcard making and sharing app available in the App Store.

    The app is simple to use and has a minimalist menu with just the right amount of selections. You select the layout and theme of your Postale card, place your photo just right, then type in your message. When you’re ready to share it, select one of the twelve retro-styled postage stamps to place on your postcard.

    FEATURES

    • 3 card layouts and 3 card themes
    • Choose a photo from your Photo Library or snap a picture with your device’s camera from right inside the app
    • Position, rotate, and scale your photo right onto the card
    • Optionally change the color of your photo to Black & White or Sepia-Tone
    • Type in your own custom title and message
    • 5 fonts to choose from
    • 12 retro-styled stamps
    • Send right from the app via email, Facebook, or Twitter

     

    It literally takes a few seconds to create a beautiful postcard and share it with your friends or favorite social networking sites.

    iG Rating  : 4/5

    Download

    Postale - 7twenty7 LLC

    Postale – 7twenty7 LLC

  • Spice Mi 410 – Unboxing, Hands on, Pictures and Video

    Spice Mi 410 – Unboxing, Hands on, Pictures and Video

    So we finally got the new Spice Mi 410 here in our studios. So here it is the Unboxing and quick review video for your pleasure. As always stay tuned for the complete Review.

     

    VIDEO UNBOXING

     

    IMAGES

     

    SPECS

    OS ANDROID 2.2
    Processor 1GHz Qualcomm Snapdragon MSM8255
    Flash ROM 2GB eMMC
    Ram 512MB
    Dimensions 122X 66X 9.9 mm
    Weight 143 gm
    Display 4.1-inch Capacitive Touch Screen , 800 X 480 WVGA
    Camera 5 MP rear with HD Video, 0.3MP front
    Battery 1400 mAH
    Talk Time Upto 380 Mins GSM , Upto 300 Mins (3G)
    Standby Time Upto 300 Hours
    Network Quad band GSM , Tri-band 3G, HSDPA/HSUPA , up to 14.2 Mbps
    Connect Bluetooth v2.1 EDR
    Other Supports Flash 10.1
    Price Rs. 14,000/-
  • POLL : So Whats Your Next Phone? Updated

    POLL : So Whats Your Next Phone? Updated

    [polldaddy poll=5173880]

     

    If you cant find your phone above leave a comment in the comments below.

    Updated : Due to a huge number of requests we have updated the poll, cast your vote!

  • Apple Will Ship 8 Million Plus Macbook Airs in Q3 2011

    Apple Will Ship 8 Million Plus Macbook Airs in Q3 2011

    According to several reports, Apple plans to ship more than 8 million units of the current gen Macbook Air in Q3 of 2011, Thats more than double of the totla number of Macs sold in Q2. Sources also cite that Apple has bumped up production for the Air and is expected to yield 2.7-2.8 million units in July alone.

    There are also expectations of a new version of the Macbook Air featuring Sandy Bridge Processors and Thunderbolt IO ports just ahead of the MAC OSX lion release. With the revamped model the company plans to ship upto 8 Million units in the upcoming Quarter. The sources have also raised the projected shipments of MacBook notebooks for 2011 to 15 million units, compared to 13 million forecast previously.

    [Via]

  • Apple Sues Samsung for the Second time , Now in Korea

    Apple Sues Samsung for the Second time , Now in Korea

    Apple inc. has filed a suit for the second time, against Samsung for copying the iPhone’s design. The suit claims that the Samsung Galaxy S copies the third-generation iPhone.

     

    “It is no coincidence that Samsung’s latest products look a lot like the iPhone and iPad from the shape of the hardware to the user interface and even the packaging,” an Apple spokesperson said regarding case

    The suing war started back in April when Apple sued Samsung claiming it copied “Apple’s technology, user interface and innovative style in these infringing products.” Samsung responded just one week later by filing countersuits.

    The interesting aspect behind all of this is that Apple is currently Samsung’s largest buyer of LCD components. Go figure !

  • iG Exclusive : Apple Re: Launching Iphone 3GS in India Tomorrow for 20k, Factory Unlocked

    iG Exclusive : Apple Re: Launching Iphone 3GS in India Tomorrow for 20k, Factory Unlocked

    This is it, exclusive news for those waiting to spend up-to 20k on their smart-phones. Apple has just made the choice tougher. The  iPhone 3Gs will be re-launched in India and go on sale tomorrow for 20 thousand. Whats more its going to be completely factory unlocked and will work with your carrier of choice.

    The iPhone 3GS was originally launched in India in 2010 approximately 10 months after its launch in the United States. the 3Gs was sold locked to Airtel and Vodafone at full pricing. this in turn led to a lot of controversy in Apple’s Indian Market strategy. This year Apple started to sell the iPhone 4, again after 10 months of its US launch, but this time around the device was factory unlocked and ready to use worldwide.

    The pricing of the iPhone 3Gs seems very competitive especially when 20 thousand is a decent budget for a smartphone these days.

    We will get you more news on this as and when we gather.

  • Hacked Nexus S : Benchmarks Could Leave you Gasping for Air : UPDATED

    Hacked Nexus S : Benchmarks Could Leave you Gasping for Air : UPDATED

    We always knew the Google Phones had juice under their hoods, But never did we expect it to be a steroid injected super powered beast.  Android Community forum member Simms22. hacked and rooted his Nexus S installed Cyanogen Mod 7 and  overclocked it to 1.544GHz apart from other little changes. The result ? you ask ! A massive 10082 on the Smartbench 2011 score card, where our beloved Samsung Galaxy S2 only scores 2600.

    Check out the pictures.

    Oh and did we forget to tell you we have a special offer on the Google Nexus S at INR 19,000/-  (now with even more reasons to buy this powerhouse device)

    Thats about 1000/- cheaper than any online retailer.

    Leave a comment below if you want an offer

    UPDATE : DUE TO TO OVERWHELMING RESPONSE ON THE NEXUS S and a lot of queries about it, we decided to give you guys an update.

    – The Phone is official and brand new in a new box with full warranty and no issues

    – Its not our review unit

    – This price is for Delhi only

    – Please email us with your contact information for the offer – name , phone number.

    – We have only about 10 units left so its first come first serve.

    – We apologize for not being able to contact everyone.

    [Android Community]

  • Archos launches 80 G9 and 101 G9 Android 3.1 tablets: Dual Core 1.5 GHZ

    Archos launches 80 G9 and 101 G9 Android 3.1 tablets: Dual Core 1.5 GHZ

    Archos has just announced the new  80 G9 and 101 G9 Android tablets with good specs and a low pricing. Available in 2 modes the 8 inch 80 G9 and the 10.1 inch 101 G9.

    Specs include

    • Dual-core OMAP 4 processor (1.5GHz ARM Cortex A9)
    • Flash
    • Android Market
    • USB port
    • HDMI output
    • 1080p playback

    Archos claims that browsing speed is much faster than nVidia Tegra 2 based Tablets.

    [quote]with the 1.5 GHz OMAP 4 processor the ARCHOS G9 tablet enhance a user’s web browsing experience with page load time reduced by up to 50% over tablets running the Nvidia Tegra 2TM processor at 1 GHz.[/quote]

    [quote]The ARCHOS 80 G9 is the portable tablet with perfect size for web browsing, ebook and newspaper reading with its 8″ 4:3 screen and a resolution of 1024 x 768.[/quote]

    [quote]The ARCHOS 101 G9 is the perfect entertainment tablet to share the Android Honeycomb experience. With 250GB of storage space, users will be able to carry over 50 hours of full 1080p HD to watch on their 10.1″ wide 1280 x 800 16:10 screen.[/quote]

     

    Prices are set Cheap at

    80 G9 for $279 / Rs. 11000 and the 101 G9 for $349 / Rs. 16000

    The G9 3G WWAN stick $49 / Rs. 2000

     

    [toggle title_open=”COLLAPSE ” title_closed=”READ THE PRESS RELEASE” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]ARCHOS Unveils Fastest Tablets with G9 Tablet Range

    The G9 range features the industry’s fastest dual-core 1.5 GHz processor, the largest storage capacity with a Seagate 250GB Hard Drive, Honeycomb 3.1, Android MarketTM, 1080p HD video and 3G capability

    DENVER, CO – June 23, 2011 – Today, ARCHOS, an award winning technology innovator and pioneer in the tablet market, introduces an unrivaled combination of speed and storage with its latest tablets featuring an OMAP 4 processor with an ARM® Cortex™ dual-core A9 running at 1.5 GHz and Seagate’s 250GB Hard Disk Drive (HDD) capacity.

    The 8″ ARCHOS 80 G9 and 10″ ARCHOS 101 G9 are powered by AndroidTM 3.1 “Honeycomb,”* the latest Android version. ARCHOS G9 tablets come with Google’s full suite of mobile applications and Android MarketTM, giving users access to over 200,000 applications such as games, books, social media and news. With the latest version of Honeycomb, G9 tablets also offer a full web experience complete with Adobe® Flash® support for on-the-go web browsing, communication and applications.

    Additionally, the G9 tablets feature a unique 3G ready solution where customers no longer need to choose between WiFi and 3G models at purchase. ARCHOS 3G Stick is a standard 3G stick for laptops which has been designed to be compatible with all ARCHOS G9 tablets. All G9 tablets come with a concealed USB port on the back of the device that when paired with the ARCHOS 3G USB Stick will enable 3G connectivity.

    The G9 tablet range continues to push technological boundaries and features the following innovations.

    Fastest Tablet Experience Ever
    ARCHOS have decided to push their G9 tablets even further by loading them out with a 1.5 GHz dual-core OMAP 4 processor from Texas Instruments™. With 50% more raw computational power, ARCHOS G9 tablets have the power needed for a great Android experience.

    For example, with the 1.5 GHz OMAP 4 processor the ARCHOS G9 tablet enhance a user’s web browsing experience with page load time reduced by up to 50% over tablets running the Nvidia Tegra 2TM processor at 1 GHz.

    All your HD multimedia in your hands or on TV
    With the best multimedia experience, ARCHOS G9 tablets are the only tablets able to decode 1080p H264 High Profile videos whilst current standard tablets are not even able to play 720p H264 High Profile smoothly.

    ARCHOS have replaced the standard multimedia apps with ARCHOS boosted apps for video and music to give to users more format compatibility and a unique user interface.

    With film and TV series metadata automatically downloaded, even video files are automatically organized by title, actor, director, year, season and episode, ARCHOS have redefined the tablet device category by providing consumers more ways to experience HD entertainment.

    ARCHOS G9 tablets also feature an HDMI output, giving users full access to their Android experience on TV including movies in 1080p resolution.

    WiFi or 3G, no need to choose, it’s up to you whenever you want
    This patented solution lets the consumer add a standard PC 3G stick to his tablet whenever and wherever. The ARCHOS G9 3G Stick has been specially designed to fit perfectly into the back of any G9 tablet. Just remove the cover and slide in the ARCHOS G9 3G Stick to unleash the full portability of your ARCHOS G9 tablet.

    With this innovative USB 3G stick, consumers will no longer have to choose between a WiFi and a 3G tablet at purchase. For just a $49 upgrade, the users can purchase the ARCHOS G9 3G Stick and start enjoying 3G connectivity on his ARCHOS tablet or PCs compared to other tablets where 3G modules add over $100 to the cost and there’s no option to add it later.

    This cutting edge 3G stick offers one 3G solution for both a tablet and a laptop and uses just one data plan1. Offered as a Pay-As-You-Go Plan, there is no subscription required and the consumer need only pay for what they need when they need it.

    Top performance, best value
    While the competitors’ tablets are priced starting at $499, ARCHOS is offering an 8” tablet starting at $279 and 10.1” tablet starting $349.

    ARCHOS is offering cutting-edge performance such as a more powerful and faster processor, unique 3G solution, enhanced multimedia experience and more storage capacity with the built-in 250GB HDD from Seagate.

    ARCHOS are the first in the industry to offer a tablet with a hard drive, bringing 8 times more storage at the same cost of a standard 32GB tablet.

    ARCHOS are also the first to offer such high performance at such affordable price, making ARCHOS G9 tablets the best cost-performance value.

    The ARCHOS 80 G9 and ARCHOS 101 G9 will be available at the end of September and will be shown beginning of September at IFA.

    Two tablets to fit your lifestyle: ARCHOS 80 G9 and ARCHOS 101 G9
    The ARCHOS 80 G9 is the portable tablet with perfect size for web browsing, ebook and newspaper reading with its 8″ 4:3 screen and a resolution of 1024 x 768.

    The ARCHOS 101 G9 is the perfect entertainment tablet to share the Android Honeycomb experience. With 250GB of storage space, users will be able to carry over 50 hours of full 1080p HD to watch on their 10.1″ wide 1280 x 800 16:10 screen.[/toggle]

  • Nokia Leaks its own SeaRay: First Windows Phone 7 from Nokia with Mango

    Nokia Leaks its own SeaRay: First Windows Phone 7 from Nokia with Mango

    Nokia recently announced the N9 with MeeGo and at the event, CEO Stephen Elop wanted to showcase a device to please the developers. He asked them to put their cameras away and not take pictures of the device, but who listens to CEOs anyway? Check out the new SeaRay!

    Its the first Windows Phone 7 from Nokia and it runs the upcoming Mango Build. Check out the full video from the event below.

  • Apple’s iPhone sales in India under the scanner

    Apple’s iPhone sales in India under the scanner

    The Apple iPhone sales in India are under the Indian Governments scanner for alleged anticompetitive behavior. The main reason for this probe is Apple’s ability to limit the sale of their handset via only two major carriers – Namely Airtel and Aircel.

    A Competition Commission of India official said on Wednesday that a case was filed against Apple about a month ago. The complaint alleges that the company violated competition law by selling the iPhone 4 through only two mobile operators, Bharti Airtel and Aircel. The official, speaking anonymously, said the Commission would look into the complaint’s merits. He did not disclose the complainant.

    Apple had this to say :

    Both carriers sell unlocked iPhone 4s with optional data plans. Some third-party retailers also carry the handset separate of any wireless contract, so there is no anticompetitive activity being carried out.

     

     

  • Bluetooth Specialist Interest Group adds Apple and Nordic to its Board (PR)

    Bluetooth Specialist Interest Group adds Apple and Nordic to its Board (PR)

    The Bluetooth SIG group announced yesterday that it’s added both Apple and Nordic Semiconductor to its board of directors.

    Companies that it says will help it :

    “drive Bluetooth technology’s expansion into platform and sensor markets.”

    [Bluetooth SIG]

    [toggle title_open=”COLLAPSE” title_closed=”READ THE PRESS RELEASE” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]Bluetooth SIG Adds Apple and Nordic Semiconductor to Board of Directors

    Industry Leaders Support Expansion of Bluetooth Technology into New Markets

    KIRKLAND, Wash.–(BUSINESS WIRE)–The Bluetooth Special Interest Group (SIG) today announced two new members to its board of directors from Apple and Nordic Semiconductor. Leaders in their perspective markets, Apple and Nordic join household names Intel, Motorola, Lenovo, Nokia, Microsoft, Ericsson AB, and Toshiba on the Bluetooth SIG board. These companies, plus the more than 14,500 additional Bluetooth SIG member companies, will drive Bluetooth technology’s expansion into platform and sensor markets.

    “We see the importance of platform development and ultra-low power sensor silicon for Bluetooth technology and believe guidance and board participation from Apple and Nordic, industry leaders in these perspective fields, is essential,” said Michael Foley, Ph.D., executive director of the Bluetooth SIG. “We have set the ambitious goal of shipping five billion devices in 2015 – to get there we must continue to build a technology that will offer a simple and secure solution that can be found everywhere, in every type of device. These additions to our board will ensure we succeed in new markets we have targeted for growth.”

    The way consumers utilize digital devices is undergoing a fundamental shift – mobile phones, laptops and tablets, TVs and even cars now stand to serve as hub devices that capture data from small sensors monitoring everything from footsteps, heart rate activity, blood pressure and sugar levels to house temperature. Hub devices turn that data into useful information at the application layer, then may push that information to the cloud. Apple and Nordic understand this shift; insight from Apple on platform development and Nordic for sensor silicon demands will ensure a smooth growth trajectory of Bluetooth v4.0 into these new areas.

    Nordic Semiconductor’s Svein-Egil Nielsen brings extensive experience in R&D as well as his entrepreneurial spirit to the Bluetooth SIG. Nielsen’s vast understanding of the ultra-low power space and its demands will help guide continued development of the Bluetooth v4.0 specification.

    “Bluetooth technology has been the main R&D focus at Nordic for the last six years and we are now in a position to enable new and exciting products for consumers,” said Svenn-Tore Larsen, CEO Nordic Semiconductor. “With our success in ultra-low power wireless technology, we know the market, applications and the customers. Nordic is proud to have the opportunity to extend this knowledge to the Bluetooth community.”

    Apple and Nordic’s two-year appointments were agreed upon by unanimous vote of the current board of directors and will officially begin on July 1, 2011.

    About Bluetooth® Wireless Technology

    Bluetooth wireless technology is the global wireless standard enabling simple connectivity for a broad range of electronic devices. Version 4.0 featuring Bluetooth low energy technology creates new application opportunities for products within the mobile phone, consumer electronics, PC, automotive, health & wellness, sports & fitness and smart home industries. With nearly two billion devices shipping annually, Bluetooth technology is the only proven wireless solution for developers, product manufacturers, and consumers worldwide. Backed by industry leading companies, the Bluetooth SIG empowers more than 14,500 member companies to collaborate, innovate and guide Bluetooth wireless technology. For more information please visit www.bluetooth.com. Bluetooth wireless technology: Simple. Secure. Everywhere.[/toggle]

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