The American multinational technology company, Apple has started manufacturing the iPhone 7 in the country, strengthening the “Make in India” slogan. Previously, the company was producing the iPhone 6s and iPhone SE in India, but with the addition of the iPhone 7 to the list, Apple is clearly indicating that it will eventually develop the country as a manufacturing hub for a major chunk of its devices.
iPhone 7 Manufacturing Plant
As per reports, Wistron, which is the Taiwanese manufacturer of Apple Products in India has already been manufacturing the iPhone 7 smartphones in India since the onset of the month of March. iPhone SE and iPhone 6s were also being manufactured in the same plant, which is located on the outskirts of Bengaluru, Karnataka.
Will Apple Redesign Its Market Strategy?
However, reports say that Apple is not looking towards reducing the price point of the iPhone 7 in the market, rather, the company will probably invest the margins from the production of the iPhone 7 into a new sales and marketing strategy. Moreover, the company may just be testing India by manufacturing its older devices before starting the production of more recent smartphones such as the iPhone X and the iPhone XS.
As previously reported, Apple is rethinking its market strategy in India. The company is trying to shape the perception of Indian smartphone consumers towards Apple as a sumptuous brand. The American company also plans to adopt newer strategies to improve its marketing statistics. Since the iPhone 7 will now be manufactured in India, it will now make more profits at the same price points, leading to more capital invested in R&D (Research And Development) and better sales.
Apple also launched a premium news streaming service, Apple TV+, Apple Arcade and the Apple Card at the Apple Show Time event on March 25. The company is expected to bring all these services to India in early 2020 in order to establish itself as an entertainment services company in addition to the tech manufacturer it already is.
Apple and Qualcomm’s patent war has gotten uglier, as some iPhone models have been banned from sale in Germany as well. Earlier, a few iPhone models had been banned in China, following a lawsuit filed by Qualcomm. Allegedly, Apple is using technology patented by Qualcomm. These were related to photo editing and arranging apps on a touchscreen. Apple seems to have found a fix for the China problem by rolling out a software update. But the German issue seem to be more complex.
The German Ban
In Germany, Qualcomm has asked for a ban on some iPhones which are using chips made by Intel. The Judge involved in the hearing ruled that some of the phones contain a combination of chips from an Apple supplier and Intel. This violated one of Qualcomm’s patents regarding envelope tracking. This feature helps mobile phones save battery while sending and receiving wireless signals.
Earlier this week, Apple had released a software update for its iPhones in Germany, hoping to avoid the ban by using a software update. However, the update was regarding the spotlight feature in the contacts menu. It had nothing to do with the modems in question. The intel modems came into use in iPhones starting from the iPhone 7. While the latest lineup of iPhones use Intel modems, exclusively. While Apple is already working on designing and manufacturing its own chips, that won’t be a possibility for some time now.
The ban in Germany has led to the stop of iPhone 7 and iPhone 8 models in Germany. While Apple has appealed against the decision, there is nothing it can do as of now. However, the ban is only limited to Apple retail stores and the models will still be available with third party resellers. The latest lineup including the iPhone XR and the iPhone XS remain unaffected.
In China, Apple hopes to reverse the ban using the latest software update. But until then, some models of the iPhone are banned there as well. If the ban wasn’t enough to hurt sales of the iPhone in Apple’s third largest market, a new movement is now troubling the tech giant as well. The recent arrest of the CFO of Huawei in Canada has led to outrage in China. More people are shunning their Apple devices. And switching to Huawei and other ‘home-made’ devices to protest against the ‘unfair arrest’.
If buying an iPhone X was a part of your holiday plans then fret not. One of the most anticipated smartphones in the world, the iPhone X will go on sale in India via Amazon today (30th November) at 2pm. Here are a few offers available:
No Cost EMIs up to 6 months on HDFC Credit Card along with INR 2,000 instant discount on HDFC Bank Debit and Credit Card transactions
The iPhone X is priced at Rs 89000 for the 64GB variant while the 256GB variant is priced at Rs 1,02,000 in India.
Along with the iPhone X, other iPhone models will be available at a discounted price as well. Buy it here
The iPhone 7, which usually retails for Rs 49000 for the 32GB variant is on sale for Rs 41999 while the 128GB variant is available for Rs 51999 which usually retails for Rs 58000. Buy it here
The iPhone SE, one of the most affordable iPhones ever made, is currently available for Rs 19999 which usually retails for Rs 26000. Buy it here
Over the past few years, there has been a disrupt in the smartphone industry which has always threatened the stronghold of Samsung and Apple in the industry. Huawei, now, has over taken Apple for the first time to become the second largest smartphone company in the world. Samsung however, remains a distant first as of now. The latest report from market analysis firm Counterpoint Research reveals that Huawei has beaten Apple and is now the world’s second largest smartphone company (by the number of units shipped) as of the Q2 of 2017.
Counterpoint has pointed out that Huawei has been able to do so because of its consistent investment in innovation and aggressive marketing, something that Apple has been known to do as well. The sales from Q2 of 2017 may suggest that Huawei has taken over Apple in terms of sales but it’s worth noting that Apple is about to launch its most anticipated smartphone, the iPhone 8 on September 12 and the Q4 of 2017 may tell a different tale. The report also reveals that Huawei has a limited presence in key markets across South Asia, and North America. This is going to pose limitations to the company’s potential in Q3 to sustain its second position.
The report also points out that the iPhone 7 and iPhone 7 Plus are still the best selling smartphones in the world. Also, since the iPhone 7 and 7 Plus have a higher profit margin means that Apple ends up making more profit even if it is selling fewer phones than others. None of Huawei’s devices make the top 10 list of best-selling smartphones in the world. What Huawei has going for itself is the market share, and much like Samsung, has reaped its benefit. While Apple has a specific demographic, Huawei offers smartphones in a lot of price categories, hence, exposing itself to more people than Apple.
While the rumours surrounding the upcomingiPhone 8have been plenty, we have not heard a lot about the other two iPhone 7s models. While there have been some leaks of the iPhone 7s models, a new report claims that Apple might compromise on size to accommodate new features such as wireless charging into the iPhone 7s and iPhone 7s Plus, making them thicker than the iPhone 7 and iPhone 7 plus.
Rumours are that the iPhone 7s and iPhone 7s Plus will be “slightly bigger in every dimension.”, meaning that the newer iterations could be wider, taller, and thicker than the previous iPhone 7.
The dimensions of the iPhone 7s will reportedly be 138.44 mm x 67.26 mm x 7.21 mm, slightly larger that the iPhone 7’s current dimensions – 138.3 mm x 67.1 mm x 7.1 mm. The marginal size difference might go unnoticed by the users. Meanwhile, the iPhone 7s Plus’s dimensions are reported to be at 158.37 mm x 78.1 mm x 7.41 mm, whereas the size of the iPhone 7 Plus is 158.2 mm x 77.9 mm x 7.3 mm.
Both the devices have the similar haptic TouchID home button at the bottom, volume buttons on the left and the power button on the right. Much like the previous iPhone 7, the 7s and 7s Plus will have sensors placed at the top of the screen . The iPhone 7S Plus is reported to feature a dual camera setup, whereas the 7S will have a single lens camera. Apple will most likely upgrade the iPhone 7S variants with the A11 Fusion chip and increased RAM.
The iPhone s series is expected to launch in three colors: black, silver, and gold.s on 12th September. Aside from the smartphones, a new model of the Apple Watch and a 4K Apple TV are expected to be unveiled at the same event.
As the Amazon Prime Day Deal madness begins, here’s a list of top 10 phones you need to add to cart when the prices drop.
iPhone 7
Calling out all the Apple enthusiasts! The 32GB Apple iPhone 7 is priced at INR 47699, which to be honest, is a catch considering the market price of INR 56200.
Details :
12MP camera
4.7-inch display
IP67 water and dust resistant
iOS 10-11
A10 Fusion chip w+ M10 motion co-processor
Samsung On5 Pro
Even though it’s nothing less of a daunting task to pick the best phone under INR 10000, this one’s definitely on our list.
Details:
8MP Main Camera
5MP front facing Camera
Android v6.0 Marshmallow
1.3GHz Exynos quad core processor
5-inch TFT 720 x 1280 px display
2GB RAM, 16GB Storage
2600 mAh battery
Honor 6X
Slashing the prices by 15%, Amazon has priced this product at INR 10,999. Launched in January 2017, Honor 6X has an interesting dual lens camera setup.
Details :
12MP+2MP dual lens camera
8MP front facing camera
5.5-inch LCD LTPS 1920 x 1080px Display
Android 6.0.1 Marshmallow
2.1GHz + 1.7GHz Kirin 655 octa core processor
3GB RAM, 32GB Storage
3340mAH battery
Google Pixel XL
Google Pixel XL is what we call pure Android perfection. It is slick, powerful and now that it’s on 27% discount, it offers a lot of Android bang for your buck.
Details :
12.3 MP camera
8MP front facing camera
5.5-inch QHD AMOLED 2560 x 1440 px Display
Android Nougat
2.15GHz + 1.6GHz Qualcomm Snapdragon 821
4GB RAM, 32GB Storage
3450mAH battery
Moto G5 Plus
Looking for a budget phone? Look no further! Moto G5 Plus’s premium build, and a great dual pixel camera are wonderful:
Details :
12MP camera
5MP front facing camera
5.2-inch TFT IPS display 1920 x 1080 px
Corning Gorilla Glass 3
Android v7 Nougat
Qualcomm Snapdragon 625 + Adreno 506 GPU
4GB RAM and 32GB Storage
3000mAH lithium-ion battery
Coolpad Note 5
With a Metal build, the Coolpad Note 5 is a perfect pick for those on a budget. Priced at INR 8999.
Details :
13MP primary camera
8MP front facing camera with flash
5.5-inch IPS Display 1920 x 1080 px
Android 6.0
1.5 GHz, Qualcomm Snapdragon 617
4GB RAM, 32GB Storage
4010 mAh battery
Lenovo Z2 Plus
Lenovo Z2 Plus with Great specs and 45% discount.
Details :
13MP primary camera
8MP Front facing Camera
5-inch LTPS LCD 1920 x 1080 px
Android v6.0.1
Snapdragon 820
4GB DDR4 RAM, 64GB Storage
3500mAh Battery
Moto Z Play with Style Mod
Moto Z Play : with a great camera, excellent battery life and Mods to enhance capability.
16 MP dual autofocus camera
5 MP front camera
5.5-inch super AMOLED 1080px
Android 7
Qualcomm Snapdragon 625 +Adreno 506 GPU
3GB RAM + 32GB Storage
3510 mAh battery with TurboPower charging
Lenovo Phab 2 Plus Smartphone
Because the bigger the better! Lenovo Phab 2 Plus is a well built phone with a metal uni-body on the back and glass on the front.
The new design of the iPhone 8 has been doing rounds for more than a few months. However, till now the leaks mentioned a fingerprint scanner embedded in the display. But, KGI Securities analyst Ming-Chi Kuo released a note to investors that mentions several details for the upcoming iPhone expected to launch in September. Here is a full list of expected changes mentioned in the note.
Apple will roll out three iPhone models in 2017; the new iPhone 8 with an OLED display & revisions of the LCD models including 4.7” display & 5.5” display.
OLED iPhone will adopt full-screen design, with the “highest screen-to-body ratio of any smartphone currently available worldwide”, the OLED model will also come with a virtual Home button, though the button will not support fingerprint recognition.
We predict the OLED model won’t support fingerprint recognition, reasons being: (1) the full-screen design doesn’t work with existing capacitive fingerprint recognition, and (2) the scan-through ability of the under-display fingerprint solution still has technical challenges, including: (i) requirement for a more complex panel pixel design; (ii) disappointing scan-through of OLED panel despite it being thinner than LCD panel; and (iii) weakened scan-through performance due to overlayered panel module. As the new OLED iPhone won’t support under-display fingerprint recognition, we now do not expect production ramp-up will be delayed again (we previously projected the ramp-up would be postponed to late October or later).
OLED iPhone will support 3D sensing for facial recognition & improved selfie quality. This will be used to replace the TouchID and hence used to unlock phones and make payments.
OLED iPhone & 5.5” LCD iPhone will both come with DRAM capacity of 3GB (for dual-camera setup), while 4.7” version will only use 2GB DRAM (for single camera).
Three new models will all come with 64GB and 256GB storage options.
All three new models will have a Lightning port but will have an embedded USB-C power delivery chip for higher charging speeds, which would be not possible through the existing charger. The charger shipping in the box will be a 5W charger, so fast charging hardware will be sold separately.
Wireless charging on all new iPhones will require an optional accessory and will not be available out of the box.
The output power of the receiver & speaker of OLED iPhone will be more consistent to create better stereo effects.
The OLED version will offer fewer options for casing colors than LCD iPhone models, restricted in the early launch phase to special colors.
October-November & August-September as production ramp-up schedules of OLED iPhone & LCD iPhone, respectively.
For optimized promotional effect, we think Apple may unveil the three models simultaneously in September, though the launch date of the OLED version may trail that of LCD models, and supply tightness may not improve before 1H18.
All three new models for the 2017 launch will be 80-85 million units, with an equal split between OLED & LCD versions. As Apple expects higher demand for the OLED iPhone.
iPhone 8 has an ‘Apple Neural Engine’ which handles both ProMotion and various “artificial intelligence tasks”
All three iPhones will be unveiled simultaneously “For optimized promotional effect” However release dates will vary. September release for iPhone 7S and iPhone 7S Plus, October-November for the iPhone 8
Amazon’s Great Indian sale has some amazing discount options for potential mobile phone buyers, and if you have been considering the Apple iPhone 7 the price now seems to be a steal. Priced at Rs. 60,000 the iPhone 7 is now available for Rs. 43,999.
The iPhone still remains one of the most sought after phones and newer iPhones are not expected until September 2017. The iPhone 7 adds iP67 water proofing and new colors including Matte Black, Jet Black and Product RED.
The iPhone 7 saw some improvements over the previous generation iPhones, a new Touch ID, new design and build quality with iP67, new Wide Colour Displays and better cameras. Along with stereo speakers and major performance upgrades. Our review highlights some of the best features here.
Apple has quietly launched a special edition of the iPhone 7 and iPhone 7 plus to mark 10 years of Apple’s association with (PRODUCT)RED line. The (PRODUCT)RED series is designed to contribute towards research for a cure for Aids.
Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch. The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands. – said Tim Cook, Apple’s CEO.
The red color iPhones don’t add any new feature apart from the spicy new color which is sure to attract some buyers. Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED)
iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available only in 128GB and 256GB models starting at US $ 749 in the US and in India at MRP INR 82,000 from Apple Authorised Resellers.
Both special edition models are available worldwide beginning Friday, March 24, and start shipping to customers by the end of March.
The Apple iPhone SE also sees a storage upgrade, iPhone SE, will be available beginning Friday, March 24, in 32GB and 128GB models replacing the existing 16GB and 64GB iPhone SE at the same price.
Apple has also launched, new colours of Apple-designed iPhone 7 and iPhone 7 Plus silicone cases in azure, camellia and pebble, and leather cases in taupe, sapphire and berry.
Both the iPhone 7 and iPhone 7 plus have received a significant Rs. 10,000 price cut on all its variants and all colours. The iPhone 7 which was originally selling for Rs. 60,000 for the 32GB variant is now available for Rs. 49999 for the same variant and the price changes apply for all variants all the way up to the 128 GB iPhone 7 plus which originally sells for Rs. 82000 but is now available for Rs. 71999. This also includes the Jet Black colour which was on high demand at the time of the launch of the iPhone 7. The deal however does not include the iPhone 7 Plus at 256 GB which still remains pricey at Rs. 92000.
This news comes in wake of ever growing rumours of Apple’s next iPhone which, as a tenth anniversary upgrade, is expected to have some radical changes to design and technology. iPhone’s have usually never received price cuts in India, however, since this trend started in 2016, it has helped Apple move huge number of handsets and achieve record high sales for a phone segment which is now leads. This may possibly be the best time to grab an iPhone 7 and 7 Plus with the next upgrade a good 6 months away, your shiny ( or matte) iPhone can be bought for a good discount. The deal also appears to be a limited time offer.
Each year at around the same time Apple revises it’s iPhones, secrecy ensues prior to their launch. However, with the launch of the iPhone 7 and iPhone 7 Plus very little was left to imagination. Apple has solved some of the basic problems surrounding the iPhones in the past, while adding some new tricks. And, while the removal of the headphone jack seemed to be a problem during the launch, no one seems to be complaining now.
[section label=”Design”]
Design
Apple has made subtle changes to the design of the iPhone 7, for starters the edges are more rounded off and comfortable to hold. The antenna lines on the back of the phone have been moved out of sight, and if you get either the black or jet black colour the antenna lines are nearly invisible.
The addition of the Jet-black colour and the regular black colour has been appreciated by everyone. However, the black color due to it’s matte finish is extremely slippery and the jet-black iPhone is prone to scratches and damage. The slight change in the camera’s position and the size of the camera lens on the back is attractive to some, while ugly to others. Apple refuses to make the camera flush since the iPhone 6, and with the iPhone 7 it seems to have grown bigger and outward.
[section label=”Build Quality”]
Build Quality
Apple has made interesting changes to the phone to make the iPhone 7 water-resistant with an iP67 rating. The whole insides of the iPhone 7 are lined with a rubberized seal, including a nano coating on the electronics.
Although several tests have shown that the iPhone 7 has a far better water resistance than Samsung’s iP68 on their phones. The removal of the headphone jack and rubber lining of several of the iPhone’s ingress points (including a physical home button) has also made this possible. The Sim Card tray too, now, comes with a tiny rubber gasket.
The removal of a physical home button and the replacement with a touch glass surface, helps with the water resistance and also improves the life of the home button. While the back remains a solid aluminium shell, reinforced to avoid any bending issues, the front is speculated to be Gorilla Glass 5. The rear camera lens has a sapphire glass composite, which essentially has a layer of sapphire towards the outside.
[section label=”Unboxing Video”]
[section label=”Hardware”]
Hardware
Apple has upped the hardware on the iPhone 7 considerably. Starting with a much faster chipset A10 Fusion Quad Core CPU and Hexa Core GPU. The iPhone 7 gets 2 GB of RAM along with large storage options of 32 GB , 128 GB and 256 GB.
The iPhone 7 camera has been improved with a new lens structure, wider f1.8 aperture OIS and wide colour capture. The inbuilt audio gets an upgrade to stereo speakers, and digital out via lightning and the battery is now a larger 1960 mAh unit.
The home button has been replaced by a pressure sensitive glass panel, much like 3D touch, it senses the amount of force applied and vibrates to give feedback to your actions.
[section label=”Performance”]
Performance
The iPhone is a fantastic example that more RAM does not equal more performance. At a time where most major manufacturers are shifting towards 4GB and some manufacturers are shifting towards 6 GB RAM in their phones, the Apple iPhone 7 comes with just 2 GB of RAM. A big far cry from industry expectations and norms. The Apple iPhone 7 is extremely quick to respond to actions and UI commands.
Compute times are incredibly reduced and there is no lag between app launches and swiping between applications. The benchmark scores on the iPhone 7 surpass many Android flagships, and so does day to day performance. Expect excellent gaming graphics and top tier responsiveness from the iPhone 7. The performance surpasses that of even the iPad Pro which is considered a very solid performer. Antutu score of the iPhone 7 is consistently above 174000 which is much higher than even the Note 7.
[section label=”Display”]
Display
Adding a wide color gamut the iPhone 7’s display is able to output cinema standard colours.
Our biggest gripe, however, has to be the lack of a better resolution display, and with a 1334 × 750 px display on the iPhone 7 we are truly disappointed. The resolution is far more noticeable when you have used a 2K display, or even a 1080p display.
In 2015 Sony managed a 4K display into a smartphone. we expected at least a 1920 x 1080 px display in the new iPhone 7. This display is an LCD IPS display, not AMOLED as per expectations everyone had.
iPhone 7’s display has excellent viewing angles and is 25% more bright when compared to the iPhone 6s. The display still includes their 3D touch technology which allows you to initiate a contextual menu if you hard press on the screen. This is becoming more and more prominent and usable in iOS 10.
[section label=”Multimedia”]
Multimedia and Gaming
The multimedia experience is impressive on the iPhone 7, with the wide colour display watching videos is excellent. The stereo Speakers deliver more than 100 db of audio output which is the highest in this category. One of the speakers on the iPhone 7 is forward firing and that helps in watching those endless Vines or Facebook videos.
Gaming is excellent as has been with each iPhone, Games are optimized well to work on iOS and that is exactly the case with the iPhone 7. With a mix of high end gaming performance on the chipset along with good audio from the speakers and responsive feedback from the touchscreen, you will like the gaming experience a lot. The new six core GPU handles graphics with ease and delivers an extremely smooth gaming experience.
The removal of the 3.5 mm headphone jack will be a big impact for those with a good collection of analogue headphones, however, the improved battery life means that you will seldom need to charge your iPhone while listening to music. If you want to use analogue headphones using the included lightning to 3.5 mm adapter is the only resolve for now. Lightning headphones have already existed and a lot of companies will be releasing headphones with that capability in the coming months.
Audio though the lightning port can be pushed in high resolution and several streaming apps will support the output. Music is extremely well balanced and the volumes can be cranked yup high without loss to quality, which will be appreciated by serious audiophiles.
Apple wants you to go the bluetooth route, and we are not convinced. The included lightning EarPods sound pretty similar to previous variants, and still sound tinny are poor constructed and they simply do not stay in the ear. The removal of the 3.5 mm headphone jack seems pre-mature but also necessary if Apple is to be believed.
[section label=”Camera”]
Camera
The iPhone 7 gets an improved camera combination as well, with a 12 MP optical stabalization equipped main camera and a 7 MP front camera. The rear camera gets an ƒ/1.8 aperture, and an improved six-element lens, now that you can see the images on the screen the camera shoots with a wide color capture. The LED flash is also extremely bright with quad LED array for a more accurate flash colour, and it works really well, with a firing range of upto 10 feet. Assisting the low light performance the ƒ/1.8 aperture mixed with OIS lets you expose for a longer period and get a better image without any shake.
The camera shoots video upto 4k resolution, although a capacity of 128 GB or 256 GB is recommended for budding iPhone video enthusiasts as the video file sizes are massive. The video comes out impressive with the wide color capture.
You also get 120fps slow mo for 1080p video and 240fps slow-mo for 720p video. The camera and photos app in iOS 10 works well to display live images, and organise all your image collections making them easy to find. The new search options let you search by location, with friends and by time when they were clicked.
The front 7 MP camera gets good wide colour selfies for a more natural looking image. The retina flash feature is now brighter and allows for some light fill. The display is 25% brighter on iPhone 7, hence you get a brighter flash for selfies. The camera lens on the front camera is also wider than before so you can fill more people in your pictures.
[section label=”iOS 10″]
iOS 10 and iCloud
One of the biggest changes to hit iPhones this year has been iOS 10, and while iOS 10 is not limited to iPhone 7, the usability is far more improved. The menus and texts are easier to read and navigate. You also have more options in control centre, and finally iOS gets widgets. However, the new interface is far more optimised and smoother. Apps load quicker and multitasking is far more efficient. More 3D touch features are available, and at the least you can 3D touch on any app, even those which don’t support it to share the app with your friends via email or iMessage. iOS 10 also syncs WhatsApp and Skype like VOIP and IM services with deep linking so your contacts app allows you to initiate WhatsApp calls and Skype calls directly.
You also get the WhatsApp call history in your main call history. Moreover, now when you are on a WhatsApp call, and you get a regular call, it rings in the background and does not disconnect ( or hold ) the WhatsApp call.
Apart from these aesthetic changes, Apple also brings more deep integration of Home, with smart connected devices that now Siri can operate for you. So if you have supported hardware like a thermostat or Philips Hue lighting you can simply ask Siri to control it.
Siri is far more responsive and understands a whole new set of accents, including the Indian accent, much better. With iCloud sync you can now co-share documents and spreadsheets via iCloud with others who can operate without owning any Apple devices, managing the files on a browser online. Big improvements on speed and battery life thanks to lowering the footprint of services and preferences.make the iOS 10 experience great. However a lot of features are still missing and sharing is still properly restricted to Air Drop or third party apps like Send Anywhere.
[section label=”Networks and Battery”]
Networks and Battery
Thanks to new network radios provided by Intel, network strength is far more improved and there is less switching between 4G and 3G for a better much more improved network performance, in comparison to the iPhone 6s the iPhone 7 delivers far better network and call quality. Thanks to a mix of the new A10 fusion chipset with two little cores and the major improvements on iOS 10 along with a larger sized battery.
The iPhone 7 has significant battery life improvements, thanks to a large battery, iOS tweaks along with the big little architecture on the new chips. With heavy usage that includes phone calls, video recording, IM, editing and general browsing of the internet, mixed with gaming and video playback the iPhone 6s would require a charge by 3 pm if the start time was around 8 am. Now in a real life scenario the day completes with 20% left in the charge. This is significant and will change the usage case scenarios for a lot of people. The charging is still restricted to the lightning port, and if you want a quicker charge you will need to buy yourself a 12 W Apple iPad adapter, which the iPhone 7 supports natively.
[table style=”table-striped”]
iPhone 7
Battery Life (non stop)
Call Time 4G
6-7 Hours
Internet
8 Hours
Video
10 Hours
Gaming
5 Hours
Music
18 hours
[/table]
[section label=”Conclusion”]
Conclusion
On the outset, the iPhone 7 appears not to be a major upgrade, the reality is far from it. Apart from all the Jet Black and matte black goodness of the antenna hiding new colour, the iPhone 7 also improves heavily on many other aspects. The phone is very well sealed and water resistant, to the extent of being considered waterproof. The build quality is much more improved, and the performance is best in class.
The camera has improved from previous generations and DXO mark grades it extremely high among already available phones. You will find improvements on audio quality, battery life, network, call quality and the new home button.
The iPhone 7 is a worthy upgrade, and a good one at that, but we still want a better display and to be able to charge the phone while listening to music.
But, we still want a better display and to be able to charge the phone while listening to music.
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Flipkart is the official India partner for the sale of the iPhone 7 and iPhone 7 Plus in India and pre-orders start tonight, 29th Sept just a minute short of midnight at 23:59 hours .
The iPhone 7 and iPhone 7 Plus will be sold on Flipkart’s special page here and will be available in limited quantities. You can check out the full list of specifications and options for pricing by clicking here.
The iPhone 7 will go on sale with a starting price of Rs. 60,000 for the 32 GB variant, while the iPhone 7 plus begins at Rs. 72000. Officially the iPhone 7 series hits the stores on October 7, pre-ordering will secure a spot.
The most coveted jet-black colour will have very limited quantities and reports say, that it may not appear for pre-order at all.
The Apple iPhone 7 went on sale in many countries on the 16th of September, and will launch in India on Oct 7th with prices starting Rs. 60,000 for the iPhone 7 in 32GB .
The iPhone 7 and 7 Plus offer up many changes for the yearly refresh, and even though the basic design of the phones is identical to previous generation iPhones, there are many new things on the iPhone 7 and iPhone 7 Plus.
The new iPhones are water proof with a iP67 rating, by removing the headphone jack apple has managed to improve the water resistivity of the new iPhones considerably. Another change is the home button, instead of a physical button, it is a pressure sensitive glass, allowing the iPhone 7 and iPhone 7 plus to eliminate one more point of water ingress
Inside the boxes of the iPhone 7 and 7 Plus you get :
iPhone Unit
Basic Documentation
Lightning to USB Cable
Lightning EarPods
Lightning to analogue Audio adapter (3.5mm)
Apple Stickers
SIM tool (country specific)
The Apple iPhone 7 and iPhone 7 plus come without a 3.5mm headphone jack, so if you do have old headphone that you would like to use, you will need the included adapter. In case you lose the tiny adapter Apple is selling it for US$ 8. The adapter will sell in India for Rs. 599.
While the iPhone is available in five colours the Matte Black or just “black” is our favourite, although the new “Jet Black” colour which is an extremely glossy polished black finish seems to be a crowd pleaser, and Apple may not launch it in India due to stock limitations.
The home button takes some getting used to on the new iPhone 7 and iPhone 7 Plus. However, you get to set this to your liking during initial setup from three levels of pressure sensitivity.
The Apple pricing in India has been estranged from the rest of the world. The iPhones usually start at a price more than the rest of the world and end up at a price cheaper than the rest of the world over a period of a few months.
The iPhone 7 prices have been confirmed by Apple India with the iPhone 7 starting at Rs. 60000 for the 32 GB variant and increasing with Rs. 10000 with each size variant. making the most expensive iPhone 7 256 GB for Rs. 80000. The iPhone 7 Plus on the other hand starts at Rs. 72000 and increases with Rs. 10,000 each variant making the iPhone 7 Plus 256 GB variant a whopping Rs. 92000.
It is also said that the iPhone 7 and 7 Plus may not be available in the “Jet Black” color, because Apple has said that the phones are “Sold Out” and will not be shipping for months.
Apple iPhone 7 will start shipping out to waiting customers on the 16th of this month. However benchmarks and performance reports have started to pile in, possibly thanks to review devices.
The iPhone 7 recently popped up on Antutu with a score of a whopping 178,397, which puts its underrated 2 gB of ram and Apple Proprietary A10 Fusion chip leaps and bounds ahead of the Snapdragon 820 paired with 6 GB of RAM and the top Android device score of 140288 on the OnePlus 3.
The iPhone 7 plus which is sad to have 3 GB of RAM is expected to score a higher result. This basically demolishes all claims that you get the choice of better hardware with an Android device. If performance is what you are basically looking for then, the iPhone 7 takes the cake.
We should see more information pop up in the coming days, close to launch and after the 16th, especially, when the iPhone 7 gets taken apart.
As per reports, Wistron, which is the Taiwanese manufacturer of Apple Products in India has already been manufacturing the iPhone 7 smartphones in India since the onset of the month of March. iPhone SE and iPhone 6s were also being manufactured in the same plant, which is located on the outskirts of Bengaluru, Karnataka.
However, reports say that Apple is not looking towards reducing the price point of the iPhone 7 in the market, rather, the company will probably invest the margins from the production of the iPhone 7 into a new sales and marketing strategy. Moreover, the company may just be testing India by manufacturing its older devices before starting the production of more recent smartphones such as the iPhone X and the iPhone XS. 
As previously reported, Apple is rethinking its market strategy in India. The company is trying to shape the perception of Indian smartphone consumers towards Apple as a sumptuous brand. The American company also plans to adopt newer strategies to improve its marketing statistics. Since the iPhone 7 will now be manufactured in India, it will now make more profits at the same price points, leading to more capital invested in R&D (Research And Development) and better sales.
Also Read: Samsung Will Launch Galaxy Tab 10.1, Tab S5e Galaxy A20 and Galaxy A20e In India This Month
The iPhone 7 recently popped up on Antutu with a score of a whopping 178,397, which puts its underrated 2 gB of ram and Apple Proprietary A10 Fusion chip leaps and bounds ahead of the Snapdragon 820 paired with 6 GB of RAM and the top Android device score of 140288 on the OnePlus 3.