Tag: iPhone Sales

New Apple India Chief Dismisses Discounts For Apple Products

Apple India’s new country head, Michel Coulomb has some radical plans for the company. Reports claim that he plans to dismantle the current sales strategy set by predecessor Sanjay Kaul to achieve a more ‘organised distribution’ structure for iPhones, iPads and Macs. This essentially means that consumers in India won’t be seeing discounts on Apple products like they’re used to.

With this new strategy, distributors of Apple products in India will be trimmed. Hence, the company will look to maintain the prices of its products since up until now, distributors had the freedom to sell to any retailer, even at lower prices. All these details were shared by three persons directly aware of the development in the company.

The earlier ‘open distribution’ strategy at Apple India had created a lot of discontent amongst its offline trade partners, since the distributors would often indulge in wholesaling to achieve targets leading to rampant deep discounting online and fluctuation in prices almost every day. So much so, Apple was even considered as a discounted brand. The new country head is pulling the plug after reviewing the scenario.

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Coulomb took charge of India for Apple back in December 2017. He also served as MD, Apple for the Middle East, Turkey and Africa. According to the executives, he will retain only two national distributors–Ingram Micro and Redington. Brightstar, Rashi Peripherals and HCL Infosystems will be slowly phased out of the system.

Must Read: Apple Wins US$ 539 Million From Samsung In The Ongoing Patent Infringement Trial

This doesn’t mean consumers will never see a discounted iPhone ever again. According to the executives,

While there will still be special promotions online for Apple products, the days of deep price cuts seem to be over.

The move does make sense for Apple. However, it’ll be interesting to see how much this will affect the sales of iPhones in India, a country that is so price-sensitive.

June 15, 2018
Apple iPhone X Accounts For 35% Profit Made By Smartphones in 2017

2017 was a great year for smartphone enthusiasts. We saw thin bezels and tall displays become a norm and new smartphone designs like the iPhone X with a notch. However, that innovation in smartphones did not translate into desired sales as global mobile profits decreased by 1% year-on-year in Q4 of 2017. For Apple, though, it was not a gloomy year by any means. The Apple iPhone X alone generated 35% of the total mobile industry profit as Apple grew by 1% year-on-year in Q4 of 2017.

Galaxy S8

According to the latest report by Counterpoint Research, Apple remained the most profitable premium smartphone brand, capturing about 86% of the total handset market profits.

Apple grew 1 percent (YoY) even with the iPhone X being available for only two months in Q4 2017. The iPhone X alone generated 21 percent of total industry revenue and 35 percent of total industry profits during the quarter.

The share of iPhone X is likely to grow as it advances further into its life-cycle. Additionally, the longer shelf life of all iPhones ensured that Apple still has eight out of top 10 smartphones, including its three-year-old models, generating the most profits compared to current competing smartphones from other OEMs

Interestingly, the iPhone X generated 5 times more profit than the combined profits of over 600 Android smartphone makers during the fourth quarter of 2017. Thanks to a host of budget smartphones on offer by Chinese OEMs, their cumulative profits crossed US$ 1.3 billion during Q4 2017. Interestingly, the average selling price of their smartphones increased year-on-year.

These figures tell a curious tale about the iPhone X, which was heavily criticised for its price and design at the time of its launch. However, with time, the design of the iPhone X has set an industry wide trend and the price tag has not stopped it from being the most successful smartphone of 2017. Sales of the iPhone X are expected to increase further when the next generation of iPhones is launched later in 2018. The price of the iPhone X will go down and potential iPhone buyers will go for the iPhone X as the design of 2018 iPhones is expected to be similar to the iPhone X.

April 18, 2018
Apple Registers Slowest Revenue Growth In India In Six Years

Despite launching one of the most anticipated smartphones of 2017, the iPhone X, Apple has registered its slowest growth in India in the past six years. According to the Registrar of Companies, Apple registered a 17% growth in revenue for 2016-17, which is slowest since 2010.

iPhone X

The Cupertino-based tech giant earned Rs. 11,618.7 crores in revenue during the 2016-17 period ending March compared to Rs 9,937 crores earned in 2015-16, which is a 17% growth.

Back in November 2016, the Indian government announced the demonetization of the Rs. 500 and Rs. 1000 note. After that announcement, many rushed to buy iPhones and MacBooks within the first couple of weeks, but the spending spree fizzled out in the months between December and March both offline and online. In February 2017, Apple CEO Tim Cook also conceded that the company was still facing the aftermath of demonetization.

iPhone 8 And iPhone 8 Plus

According to a report by Counterpoint Research, Apple sold 2.9 million units in India this year compared to 2.2 million units in 2016. While the iPhone X received rave reviews, the low numbers could be due to the less popularity of the iPhone 8 and iPhone 8 Plus.

Another reason could be the rising price of iPhones in India. The iPhone X in the US market starts at a price of US $999 which translates to Rs. 65000. However, in India, it starts at Rs. 89000 which is pricey for the Indian market.

The iPhone SE 2, which is expected to be launched in early 2018, will be assembled in India. This means that it will be competitively priced in the country and might convince a mass population to go for the iPhone SE 2.

December 13, 2017
Apple Ties With Samsung For the Top Spot in the Global Smartphone Market

Apple is celebrating one of its biggest victory in its history. The Cupertino, California based iPhone maker has noted a $18 billion of net profit in last quarter, making it the most profitable quarter ever, not just for Apple, but for any company.

Now, new statistics have drawn in, putting both Apple and its arch-rival Samsung on the top slot in the last quarter of 2014. According to research firm Strategy Analytics, the iPhone maker’s global market share has grown to 20 percent, from 18 percent last year, while Samsung’s fortune headed the opposite direction dropping the firm to that same 20 percent figure from 30 percent in the year-ago period.

With Apple’s big screen iPhone, a bigger display is no longer a reason to buy Samsung’s devices

While Samsung still remains number one when it comes total shipments of the year 2014, Apple has matched Samsung’s fourth-quarter shipments of 74.5 million smartphones. The major reason of these interesting figures in Apple’s sixth generation iPhones which embraced larger screens and LTE trends to excite Asian consumers.

Samsung has been struggling to keep up with Apple in the high-end smartphone market and likes of Xiaomi and Micromax in the low-end market. With Apple’s big screen iPhone, a bigger display is no longer a reason to buy Samsung’s devices, and its smartphones can’t reach the low prices of those from Chinese and Indian vendors.

Apple took three year to comeback as a top dog in the tech industry, after Samsung replaced it in 2012. There has been a drastic shift in the global smartphone shipments which grew by 31 percent, to a record of 380.1 million units, in the fourth quarter of 2014. And it seems Apple is not having trouble holding a large chunk of the global market. Good Luck, Samsung.

January 29, 2015
Apple iPhone 5S Outselling iPhone 5C By Double

When Apple introduced the iPhone 5c, the large consensus seemed to be that the newer, low-priced and colorful iPhone might outsell the more expensive iPhone 5s thanks to price alone. That isn’t the case, however, according to new research recently published by Consumer Intelligence Research Partners. The firm found that consumers are still flocking to the more powerful, and more expensive, iPhone 5s by a large margin.

64 per cent of all iPhone sales in September were people snapping up the high-end Apple iPhone 5S, according to figures from CIRP.

That’s compared to just 27 per cent for the Apple iPhone 5C, with the cheaper Apple iPhone 4S making up the remaining 9 per cent of all iPhone purchases last month.

CIRP also found that the iPhone 5C is still selling better than the Apple iPhone 4S did last year when it was demoted following the launch of the iPhone 5. While the device accounts for 27% of iPhone sales in late September, the Apple iPhone 4s only made up 23% of sales in October 2012.

Despite the iPhone 5S outselling the iPhone 5C, which is as predicted, the iPhone 5C as shown by the data is still an incredibly sought after device, of which Apple will undoubtedly sell millions of.

The figures are particularly noteworthy considering it’s still hard to find specific iPhone 5s models. The gold version, for example, is still on super limited and short supply. In New York City, the white and black 16GB options are still easiest to find, even though the 32GB iPhone 5c is in stock at nearly every retailer.

[Via]

October 14, 2013
iPhone Sales Help Apple Post Strong Q3 Revenue

It is only with Apple that analysts would express disappointment in a year over year quarterly drop from $8.8 billion to $6.9 billion, but a drop it was. Apple posted strong fiscal Q3 earnings today with revenue of $35.3 billion, up slightly from the same period a year ago and ahead of expectations.

As expected, the numbers posted today, which include the period between March 31 and June 30, were massive, with 31.2 million iPhones and 14.6 million iPads sold. The average sales price of the two devices has dropped — $581 for the iPhone; $436 for the iPad — likely due to the introduction of the iPad mini and the wider availability of the iPhone 4 and 4S as “value” devices in developing countries, but the overall number of iPhones sold increased year over year and set a new June record, according to Apple. The total number of iPads sold dropped, however, from 17 million in Q3 2012.

Earnings per share were $7.47, ahead of analysts’ expectations but down from $9.32 last year this time. Gross margin continues to tick downwards, at 36.9% versus 42.8% Q3 2012.

Apple is predicting revenue of between $34 and $37 billion for next quarter, with gross margins stable between 36 and 37%.

Tim Cook said in a prepared statement that Apple is “really excited about the upcoming releases of iOS 7 and OS X Mavericks, and we are laser-focused and working hard on some amazing new products that we will introduce in the fall and across 2014.”

July 24, 2013