Founders of Snapchat are known for taking risks and implementing bold ideas. The company has constantly added new features to Snapchat to reinvent and help it grow from just another photo sharing app to now what it has become a fun supplement to our social media lives. The addition of features such as Discover, Stories, and usage of filters have helped itself set apart in the market. But now, the company is looking at things even more groundbreaking.
Reports suggest that the company is looking at making Google-Glass like smart eyewear which it could use to make a renewed push for the social media industry. Details have emerged of a number of hirings relating to augmented reality. The company has recently hired (formerly Qualcomm’s) Vuforia and eye-tracking tech maker Eyefluence amongst a dozen other high-profile hirings of designers and industry experts that point to Snapchat’s possible development of a pair of smart glasses.
Snapchat had earlier acquired Vergence Labs, which produced a pair of glasses equipped with an embedded camera, was acquired by Snapchat for $15 million in March of 2014. The acquisition accompanied a larger $50 million acquisition of Scan.me, a QR code-scanning/creating technology that would later manifest itself it the company’s Snaptags feature.
Though it’s all speculation for now, another report has also suggests that Snapchat’s hiring of individuals from the Augmented Reality field might just be less exciting as it only plans to develop an app for the upcoming VR and AR hardware that will soon hit the market.
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