Snapchat, a popular multimedia messaging platform has faced its fair share of problems previously. The Android version of its application has always been complained about not being on par with the performance of its iOS counterpart. While the app was fairly stable and easy to work with on the latter, the former faced a lot of lags and continuous slowdowns which resulted in a sub-par experience. The company has freshly announced a new, rebuilt version of its Android application which promises a more refined, lag-free user experience.
Snapchat’s New Android App
To @Android. Love, Snapchat. #SnapForAndroid pic.twitter.com/MGOFQYa9Cj
— Snapchat (@Snapchat) April 8, 2019
The new Snapchat app for Android OS is a complete overhaul of the platform. However, it doesn’t bring any drastic visual changes to the table but instead relies on fixing the problems it faced on the inside. Notably, the Android and iOS versions of the messaging platform were identical visually and feature little to no differences in terms of controls and usability. The issues that users faced, as mentioned above were mainly performance related, which Snapchat claims will be fixed with the new update, and bring it on par with the iOS version. Interestingly, previous issues with fixing the Android app according to the company was the diverse range of devices that the platform boasted of, with each running on different internals and sporting differently sized displays. This made optimisation difficult for each device.

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Another issue that the users faced previously was the disparity between feature distributions. While the iOS app received new features including filters and menu options right as they were announced, it took weeks and sometimes even months until the said feature made its way to the green side. The company has said that in future, the Android version may even get features faster than its iOS counterpart. Previously, due to the aforementioned issues, users of Snapchat on Android were reported to switch to rival platforms like Instagram, which caused a substantial dent in the company’s revenue last year.
































23-year-old CEO, Evan Spiegel in an interview with ‘The Verge’ said that the reason none of his friends video call each other on a daily basis is because “calling” was born of an era where software needed to imitate real-world tools. “What does a phone look like without a ringer?” he asks. He sums up his idea more neatly. “For Snapchat, the closer we can get to ‘I want to talk to you’ — that emotion of wanting to see you and then seeing you — the better and better our product and our view of the world will be.” To Spiegel, the future of communication isn’t about rethinking or upgrading phone calls as Skype, FaceTime, and Hangouts have done. It’s about imagining a future that leaves the phone metaphor behind entirely.