Tag: Ads

After TRAI, Google Too Makes Life Difficult for Facebook

Looks like it’s not the best of times for Facebook. There is another potential blow headed towards the company now, thanks to Google.

Google is allowing some Android users to download apps directly from search results without the need to visit the App Store. Though these downloads are available only through organic searches and not ads yet, but we can hope to see this extension soon as well.

Now these downloads mean some not-so-good-news for Facebook which had begun advertising apps on its website a few years ago. Since then users have been able to download apps from these ads. However, since Google is allowing for direct downloads of its apps from search results, app developers are likely to pay less and less to Facebook to promote themselves.

This, in turn, means a cut in revenue for Facebook. Also, it should be noted that one of Facebook’s main arguments in support of its app ads is that it can direct app-developers to their target audience -with the help of the information Facebook has of its users. Not creepy at all, Facebook.The new development in Google’s add-download might be quite a setback for the networking website since mobile app ads has been a significant source of its revenue.

Google, on the other hand, is making app-downloads more and more inviting for users by introducing features like “trial run ads” which lets users use an app for 60 seconds before deciding whether or not they want to download it. Additionally, the users can now also stream app content from search without actually downloading the app.

January 21, 2016
Google’s New Contributor Service Lets You Pay to Make Ads Disappear

Well, ads irritate each one of us when we browse through the internet. However, in exchange for free content, you have to view some ads that will compensate the cost of creating the content for you people. It’s a clash that has become a major pain point for news websites and other publishers. The rise of ad blockers, which let people surf the web without these annoying ads, is also blocking their revenue. Anyhow, Google has found a way out to this problem, Google Contributor.

The trial is in the US only, and like many of Google’s new undertakings, Contributor is invitation only for now. The contribution, which is handled through a user’s Google account using whatever payment method they have chosen for the service, doesn’t go to all of the participating websites, but is only triggered when that user visits a specific site. That way, as a Google spokesperson said, readers or users can support only the websites and publishers whose sites they visit frequently.

Google has experimented with similar methods in recent months. In June, it announced Fan Funding for YouTube, which lets viewers make donations up to $US500 to the video channels they enjoy the most. Currently in beta, channels must enable the service first, and fans need a Google Wallet account in order to make a donation. Meanwhile, it’s only available for Australian, US, Mexican and Japanese residents.

November 21, 2014
Microsoft’s New Surface Pro Ads Taunt the MacBook Air

In a desperate attempt to promote its Surface Pro 3 tablet, Microsoft today launched three new ads targeting Apple’s MacBook Air and comparing the two devices. The new ads focus on the tablets multi-tasking, touch features and expandable hardware.

The advertisement titled ‘Crowded’ focuses on two narrators and how the Surface Pro 3 is a tablet and a laptop. When told about the Surface Pro 3 by the first narrator, the second claims that the tablet doesn’t have the power of the MacBook Air’s Intel i5 processor. The first narrator states that the Surface Pro 3 does have an equal processor, and shows off Microsoft Office, Photoshop, pen support and its touchscreen. The second narrator counters with showing off his own touchscreen (an iPad), and exclaims “I have a lot of stuff to carry.” The ad ends with the first narrator saying “You are more powerful than you think”, referencing Apple’s recent “Powerful” ads for the iPhone 5s.

Second advert called ‘Head To Head’ directly compares both the devices. The ad draws a parallel between the 128GB of storage and 4GB of RAM on each device. However, Microsoft keeps on emphasizing the Surface Pro 3’s touchscreen, pen support and detachable keyboard, while the MacBook Air is shown to have none of those features.

The third ad “Power” starts off with a Mac user curious about a full version of Adobe Photoshop running on the Surface Pro 3, once again demonstrating the device’s laptop and tablet capabilities. The narrator claims that the Surface Pro 3 is just as fast as the Mac, boasting a touchscreen with a kickstand along with a Mini DisplayPort and a USB port. The ad ends when the Mac user states “So you’re saying it does more than my Mac?”, and the Surface Pro 3 user going “Well, technically you said it.”

August 11, 2014
5 Vintage Tech Ads That Will Make You ROFL

We frequently go back to quoting the relatable posts from ‘when we were a 90’s kid’. The times were simple and in the absence of screens we actually went out in the sun to interact with the real 3D world, instead of trying to grab at air while wearing dorky glasses. Remember when we spent countless hours on those 8-bit games with our sibling, screwing with them every time it was their turn? So, if you are a 90’s kid, you would have also grown up as a generation who experienced the big technology evolution.

This train of thought got me thinking about the technology that used to excite us in the past. And what records an era in time better than an advertisement of that period. So I decided to dig up some hilarious vintage tech ads. Watch them, they’ll make you wonder, “where we really so excited about this stuff?”

1. Motorola Flip phone (Vintage Early 90’s)

Motorola was a true pioneer in personal communications. They introduced the world’s first commercial portable cellular phone. Watching this commercial you will wonder how our lives have transformed in past few decades and obviously the funny voice-over tingle your nerves.

2. Ms-Dos 5 Upgrade Promotion (1991)

I’m sure you are going to ROFL-ing when you watch this video. It seems Microsoft spent quite a lot of money back in day, to get people use MS-DOS.

P.S.- Our pal MC C-Prompt paved the way for generations of goofy white rappers. You know, like Vanilla Ice. And Eminem.

3. The Kids Guide to the Internet (1997)

This is the best vintage video I have ever seen. It is not exactly an ad, but I so wanted you guys to watch it. Video starts with a text asking viewers ‘Adjust the VCR tracking for the clearest picture.’ Okay. But what the hell is VCR tracking?

4. Windows 1.0 (1986)

I didn’t know who this guy is introducing the then ‘New’ Windows 1.0. Trust me when you find out who this man is, it will make this ad even more hilarious. He is the present CEO of Microsoft, Steve Balmer. You have to appreciate the enthusiasm of Mr. Balmer though. Maybe it was this zealousness for the company that got him his present job.

5. IBM PS/2 (1989)

‘In your Business, you have got a mission: to rise up the competition. How are you gonna do it? Well, you have to PS/2 it!’ It’s all fun and games until this song gets stuck in your head for four days. Trust me.

June 22, 2014
Mozilla Will Include Ads In Its Firefox Browser

Ads are coming to the New Tab page of Mozilla Firefox. The company announced the new move, Tuesday, during the annual meeting of the Interactive Advertising Bureau in California.

This is a slight paradigm shift for sure, considering how New Tab pages have remained ad-free before. Darren Herman, Mozilla’s VP of Content Services, says the content in the new Directory Tile program will include “pre-packaged content for first-time users. Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla’s pursuit of our mission.”

Darren says that Mozilla is “excited about Directory Tiles because it has inherent value to our users, it aligns with our vision of a better Internet through trust and transparency, and it helps Mozilla become more diversified and sustainable as a project. While we have not worked out the entire product roadmap, we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right.”

The revenue opportunity is significant, as Mozilla sees 100 billion tile impressions in the U.S. alone each year, according to a company spokesperson.

February 12, 2014
Facebook Testing Softwares To Track What Your Cursor Hovers On

Facebook is testing a technology that will supposedly increase the data it collects for its users, company’s head of analytics group said in an interview.

Facebook might start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its website or whether a user’s newsfeed is visible at a given moment on the screen of his or her mobile phone, Facebook analytics chief Ken Rudin said Tuesday during an interview.

Ken Rudin tells the Wall Street Journal that Facebook is testing a system which targets ads based on where users mouse cursors hover. This tracking technology is not new, but implementing it on more then 1.2 billion users can be a big task for the company. Rudin notes that there won’t be a decision on this technology for another “couple of months,” and it may never see the light of day. What are your thoughts on this ?

October 31, 2013
Instagram Hits 150 Million Users Landmark, Ads Coming Soon

Instagram announced today that they now have over a 150 million users, up 50 million in the last 6-months.

The app itself – which allows users to capture and share video and pictures – is only available on two platforms, iOS and Android, plus knowledgable BlackBerry users can port the app over to their device.

Instagram also noted that they’re “more committed than ever to bringing you the best Instagram experience possible.” This ‘best Instagram experience’ will include ads. A separate report in the Wall Street Journal reveals that the company will begin monetizing its app “within the next year.”

Emily White, who the WSJ says is Instagram’s COO, is leading the charge to bring in big brand advertisers. She stated that although Instagram was bought by Facebook for $1 billion and has never made a cent, “We want to make money in the long term, but we don’t have any short-term pressure.”

The company is building relationships with brands that are already using Instagram to promote themselves for free. Those brands will have to be convinced that paying for ads is more effective than simply posting amazing photos. Instagram also needs a sales team.

According to the WSJ, White is considering the app’s Discover and Search sections as definite ad possibilities. White also said that brands are interested in click-through links from their Instagram photos to their product pages, but that is a pie-in-the-sky idea for now.

White’s biggest challenge in prepping Instagram for ads is the app’s 150 million users. Instagram has been ad-free for so long that any major change could send those users into the waiting arms of another photo-sharing app.

The company has already met with Ford, Williams-Sonoma and Coca-Cola.

September 9, 2013
Facebook Planning 15-Second Ads For Your News Feed

Facebook plans to introduce 15-second television-style ads to its Newsfeed, opening the door to a potentially crazy-lucrative new advertising option. Bloomberg reports that Facebook will sell the ad space for up to $2.5 million a commercial, and that commercial spots will initially run for a full day. The commercials will be targeted, so advertisers will run ads specific to age and gender.

The social network currently allows advertisers to upload videos to their Facebook page and then broadcast them to a user’s news feed. The new service would let marketers buy their way directly into a person’s feed with a 15-second pitch, according to Bloomberg.

As TheNextWeb reports, assuming the $2.5 million per day price is accurate, the new ads would create an immediate boost for Facebook’s bottom line. Considering that the company brought in $1.81 billion in revenue during the second quarter of 2013, a quarter worth of commercials at the highest price could hypothetically drive over 12 percent growth by adding as much as $225 million in revenue.

With Facebook’s incredible dominance of global social networking and the sheer influence of the site on many users’ daily lives, it begs the question – where could unhappy users even migrate to, without losing so many digital connections, photos, and the ability to instantly keep in touch with just about everyone they know?

[Via]

July 31, 2013